As a marketer, you have most likely questioned which Instagram video format would carry out the perfect to your viewers.
That will help you, we requested customers what kind of video codecs they watch probably the most. Plus, we surveyed entrepreneurs to find their Instagram advertising methods.
You may additionally study what video format customers like to look at on Instagram in addition to the dimensions, size, and side ratio try to be utilizing.
How Entrepreneurs are Leveraging Video on Instagram
In 2021, we surveyed over 1,000 world entrepreneurs to grasp which tendencies they at present (and plan to) leverage.
The very first thing that stood out to us is that entrepreneurs who leverage video content material on Instagram are 16% extra prone to say their Instagram technique was efficient final 12 months.
We additionally discovered that 82% of entrepreneurs put up video content material on Instagram and the content material codecs they use most are video-based.
The primary distinction we see in how entrepreneurs use video versus different content material codecs on Instagram is that they use humor extra in video and market services and products much less.
As for the platform’s options, entrepreneurs surveyed say posting movies gives the best engagement stage and the best ROI, greater than pictures and reside streaming.
We all know that short-form video is on the peak of its reputation on platforms like Instagram and TikTok and that would play a job in how widespread video is. In actual fact, 85% of entrepreneurs say short-form is the simplest video fashion they leverage.
With that stated, just one in 4 entrepreneurs use Reels. On the time entrepreneurs have been surveyed, they stated it supplied one of many lowest ROI. Nevertheless, it’s nonetheless a function they plan to speculate on this new 12 months.
Now that we all know how entrepreneurs are pondering of video, let’s swap to the buyer perspective.
Finest Video Format for Instagram
Presently, Instagram gives three video codecs:
Again in June 2021, we surveyed greater than 300 customers to find which video codecs they watch probably the most.
Finally, Instagram Story movies have been the preferred video format to look at on the social media web site, with 43% of these surveyed watching such a video content material probably the most.
In addition to survey respondents who did not use Instagram, the subsequent highest video format to look at have been reside movies after which movies shared straight within the feed.
The least widespread video format was IGTV, which was discontinued in October, a couple of months after this survey.
Now that we all know how customers and entrepreneurs are behaving, let’s discover out how one can put up the perfect video content material on Instagram.
Instagram Video Measurement
To put up a video on Instagram, the video needs to be a minimum of 1080 x 1080 pixels. You should use a number of file sorts, together with MP4, MOV, or GIF. The side ratio needs to be 4:5 and the utmost file measurement needs to be 250MB.
That is the correct video high quality for a put up on the Instagram feed. It can look one thing just like the screenshot beneath.
For an Instagram Story or Reel, the video needs to be 1080 x 1080 pixels, with a facet ratio of 9:16. The utmost file measurement needs to be 250MB.
It can look one thing like this:
Whereas these are the primary kinds of movies to add on Instagram, you may discover different spec necessities on the Instagram web site.
Instagram Video Side Ratio
You may add movies to Instagram which have a facet ratio wherever between 1.91:1 and 4:5. For this side ratio, your dimensions will most likely be one thing like 1080 x 608 px or 1080 x 1350 px.
Whereas all these stats are necessary, one of many methods to maintain file measurement down is to shorten the video. You may’t simply add 24 hours of video content material on the platform.
Now you is likely to be questioning, “How lengthy can my Instagram movies be?” Let’s dive in beneath.
How Lengthy Can Instagram Movies Be?
Instagram movies are an effective way to achieve Gen Z or millennial audiences. Nevertheless, it is necessary to consider the kind of video content material that performs greatest on the platform.
Moreover, realizing the suitable measurement and video specs earlier than filming your movies may also help you attain success faster.
Editor’s Be aware: This put up was initially revealed in June 2021 and has been up to date for comprehensiveness.