#357: H & M – Driving Loyalty Both Globally & Locally for 150 Million Fashion Lovers

This episode options ⁠H&M⁠ – one of many world’s best vogue retailers.

With over 150 million members of its program world-wide, H&M has achieved some unbelievable outcomes, balancing its international loyalty proposition with native market wants, to remain related on this extremely aggressive sector. 

Our visitor is ⁠Dominik Olejko⁠, Regional Buyer Insights & Engagement Supervisor for H&M in Jap Europe.

Hearken to get pleasure from Dominik’s unbelievable profession spanning 15 years in retail loyalty for manufacturers together with Decathlon, Ikea and now H&M, in addition to his ardour each for the normal rules that drive loyalty in addition to some extremely inspiring and revolutionary tasks that he has launched on this area. 

Paula Thomas

CEO & Founder

Let’s Discuss Loyalty

“Let’s Discuss Loyalty” is a robust podcast created for loyalty advertising and marketing professionals worldwide.  

As the primary unbiased podcast within the loyalty advertising and marketing trade, Paula Thomas created this present for loyalty trade professionals who create advertising and marketing programmes that drive buyer loyalty.  

With the trade spending billions of {dollars} on buyer loyalty, the present brings the worldwide loyalty group collectively to repeatedly study from one another.  

“Let’s Discuss Loyalty” consists of interviews with loyalty leaders around the globe, and it’s designed to coach and encourage busy loyalty professionals.  

Paula holds an MBA, she is a Licensed Loyalty Advertising Skilled (CLMP) and she or he can be a former Choose for the Worldwide Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.

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