4 Reasons Your Prospects ‘Ghost’ You & What You Can Do About It, According to Spiro.ai’s CEO

Welcome to “The Pipeline” — a weekly column from HubSpot, that includes actionable recommendation and perception from actual gross sales leaders.

Many moons in the past, I used to be pitching an enormous deal to Sony Photos. It was all going in keeping with plan — we had an awesome preliminary name, flew to Los Angeles to demo the product, and nailed it. Issues have been wanting good. We despatched them a proposal and even flew out for a second in-person follow-up. After which … they dropped off the face of the Earth.

A deal we thought we had within the bag hastily hit the skids.

I prefer to name this “ghosting” — when a gross sales course of is chugging alongside easily with a consumer, you’re feeling optimistic that the deal will shut, after which your prospect disappears with no hint. Though you may use instruments like Spiro to remind your self to observe up with prospects, generally they only cease getting again to you.

To fight ghosting, you must perceive what’s inflicting your consumer to keep away from you. Let’s study 4 frequent causes a promising prospect turns into Casper the not-so-friendly ghost.

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4 Causes Your Prospects Ghost You

1. The timing isn’t proper.

The consumer’s curiosity could also be obvious, however maybe different components are working towards you. Perhaps their price range was by no means as massive as they thought — or their new boss may not suppose now could be the time to be spending extra money. No person likes being the bearer of dangerous information, so the consumer might go for avoidance over disappointing you with a “not proper now” reply.

2. Your resolution doesn’t match their wants.

Sure, I am certain you might be promoting an awesome product — however perhaps what you’re promoting simply doesn’t work on your prospect. This will occur even when your gross sales pitch was so charming that they needed to purchase from you and have been extremely concerned in your presentation. I’ve seen gross sales reps give pitches so engrossing that prospects are absolutely engaged regardless of not being a superb match.

In these instances, a prospect may wind up getting farther right into a cope with you since you‘ve managed to domesticate an awesome relationship with them — just for them to take a step again and notice your product doesn’t go well with their wants.

When that occurs, that prospect may get squirrely and go darkish on you with out warning. Increase — ghosted.

3. They’re engaged on a cope with your competitor.

Clients generally really feel bizarre admitting that they are speaking to your opponents. I’ve heard shoppers say it virtually appears like they have been dishonest on me or speaking behind my again. However everyone knows that any savvy shopper is weighing all their possibility — so in fact your prospects are speaking to different distributors.

In case your deal appears to be going effectively and then you definitely get the silent remedy, it might simply be that they went together with your competitors — even when they by no means talked about this “different deal” within the works earlier than.

4. You made a mistake.

Perhaps you thought your gross sales assembly went nice, however one other member of your gross sales crew was on their telephone the entire time and the consumer seen. Otherwise you might need referred to as somebody on their cellphone once they particularly requested to be referred to as on their enterprise line.

All of us do silly issues generally — don’t obsess over it. Simply remember {that a} foolish mistake might be the rationale for you getting ghosted and ensure to not do it once more.

4 Methods to Clear up the Ghosting Phenomenon

Personally, I’d desire to get a “no” from a buyer as an alternative of radio silence. However typically a prospect may merely be afraid of a nasty response from a disillusioned salesperson, so that they decide to keep away from you as an alternative.

Listed below are some efficient methods you’ll be able to cease a prospect from ghosting you.

1. The “Buried Electronic mail” Trick

This method primarily asks a prospect in the event that they bought your final e mail however in a non-challenging and lighthearted manner. Right here’s an instance:

“Hello Joe,

Simply needed to observe up in case my e mail was buried in your inbox.



It is so simple as that — give your prospect a little bit push with out being, effectively, pushy. That can provide you a extra definitive reply as to whether or not they’ve arrived at a tough “no”

2. Depart a voicemail with a really particular query.

Leaving a voicemail isn’t at all times that efficient, as a result of they’re not often returned — however in case you’re making an attempt to reengage a ghosted prospect, that is one occasion I feel it’s okay.

In fact, you’ll be able to’t simply depart any outdated voicemail. In case you count on a response, keep away from calling “simply to the touch base.” Give particular explanation why you’re checking in and why your prospect ought to name again.

Right here’s a pattern voicemail you may depart: “Hey, Bob, my supervisor requested me to let her know by the top of the week if this deal continues to be within the works, as she is leaving on trip. Please simply shoot me a fast e mail or name again so I can get her a solution as quickly as potential.”

3. Discover one other influencer

A number of the offers you’re employed can have a couple of stakeholder concerned. In case your essential level of contact is unresponsive, attempt reaching out to a different influencer you’ve labored with.

Even in case you don’t know this secondary person who effectively, you might be sincere and say, “We met with Sue a bunch of occasions, however we’re having hassle getting again in contact after we despatched our proposal. Are you able to assist me out with this?”

You might be pleasantly stunned on the response you get. Perhaps you’ll discover out she’s been out sick, or perhaps she was reassigned and that wasn’t communicated to you.

4. Ship a “Ought to I Shut Your File?” e mail.

In case you aren’t listening to any response from a consumer, attempt sending your prospect an e mail saying that you’re proactively closing out your useless alternatives and wish to see if they’re on this bucket.

Sending a prospect an e mail that asks in case you ought to drop their deal could appear counterintuitive, however it’s typically a really efficient final resort to get a response.

Right here’s an instance:


I’m writing to observe up on my e mail and voicemail. We’re within the means of closing information for the month.

Sometimes once I haven’t heard again from somebody it means they’re both actually busy or aren’t . In case you aren’t , do I’ve your permission to shut your file?

In case you are nonetheless , what do you advocate as a subsequent step?

Thanks on your assist.


Hopefully, the following pointers will assist your gross sales follow-ups grow to be more practical when a promising prospect loses contact. Attempt to diagnose the problem and work to resolve it to maneuver that deal ahead!

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