#412: Building Your Program's Profitability – Loyalty's Hidden Potential

Tune in and catch Tom Peace’s transient overview from the unique podcast hosted by Paula Thomas the place she is joined by ⁠Jonathan Hopkins⁠ and ⁠Angus Frazer⁠, co-founders of Sonder Media. 

⁠Sonder Media⁠ is a consulting agency that focuses on figuring out, valuing, and optimizing the media worth of loyalty packages, and Tom will summarise the important thing perception from Jonathan and Angus who share their experience on Loyalty’s high-margin potential.

The unique podcast exhibits the facility and potential profitability of utilizing the distinctive belongings, permissions and insights out of your loyalty program as a media enterprise, an more and more in style concept being thought of by program house owners so as to improve returns from their loyalty program funding.

Hearken to Tom summarise the challenges and the potential of this massive concept, and how one can discover constructing a media enterprise in a approach that continues to satisfy the wants of your members and your model, in addition to with promoting companions.

Paula Thomas

CEO & Founder

Let’s Speak Loyalty

“Let’s Speak Loyalty” is a robust podcast created for loyalty advertising and marketing professionals worldwide.  

As the primary impartial podcast within the loyalty advertising and marketing business, Paula Thomas created this present for loyalty business professionals who create advertising and marketing programmes that drive buyer loyalty.  

With the business spending billions of {dollars} on buyer loyalty, the present brings the worldwide loyalty neighborhood collectively to repeatedly be taught from one another.  

“Let’s Speak Loyalty” consists of interviews with loyalty leaders all over the world, and it’s designed to coach and encourage busy loyalty professionals.  

Paula holds an MBA, she is a Licensed Loyalty Advertising Skilled (CLMP) and he or she can also be a former Decide for the Worldwide Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.

The publish #412: Constructing Your Program's Profitability – Loyalty's Hidden Potential appeared first on The Clever Marketer.

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