#490: Visa Shares Advice and Insights for Successful Co-Brand Card Programs and Partnerships

At present’s episode is Let’s Discuss Loyalty’s first with ⁠Visa⁠, a massively essential companion for therefore lots of you and your packages.

⁠Luigi Marandola⁠ is Vice President, International Cobrand & Service provider Partnership Growth at Visa, and he joins Paula to share his method to partnering with loyalty packages all over the world.

Their dialog begins by reviewing a number of the key success components that program house owners want to consider continually to make sure your card is at all times prime of pockets in your members.

Luigi then shares his insights on some nice acquisition channels he sees, notably within the US market – one in all which is unquestionably controversial, and entails successfully leveraging the acquisition path for ecommerce transactions as a key alternative that extra manufacturers all over the world can discover.

Additionally they speak by means of a number of the developments in co-brand playing cards that Visa sees from its information (which is likely one of the largest information units on the planet), in addition to new sectors which are rising and starting to discover the monetary and engagement potential of co-brand playing cards.

Hearken to take pleasure in this dialog and learnings from Visa! 

Paula Thomas

CEO & Founder

Let’s Discuss Loyalty

“Let’s Discuss Loyalty” is a robust podcast created for loyalty advertising professionals worldwide.  

As the primary unbiased podcast within the loyalty advertising trade, Paula Thomas created this present for loyalty trade professionals who create advertising programmes that drive buyer loyalty.  

With the trade spending billions of {dollars} on buyer loyalty, the present brings the worldwide loyalty group collectively to repeatedly be taught from one another.  

“Let’s Discuss Loyalty” consists of interviews with loyalty leaders all over the world, and it’s designed to coach and encourage busy loyalty professionals.  

Paula holds an MBA, she is a Licensed Loyalty Advertising Skilled (CLMP) and he or she can also be a former Decide for the Worldwide Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.

The publish #490: Visa Shares Recommendation and Insights for Profitable Co-Model Card Applications and Partnerships appeared first on The Sensible Marketer.

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