Wish to appeal to buyers to an ecommerce website in January 2024? Take into account producing useful, informational, or entertaining content material round “nationwide days,” promotional calendars, or product innovation.
Content material advertising is creating or curating content material, publishing it, and selling it to bolster SEO and electronic mail and social media advertising. It helps all kinds of ecommerce retailers — retail, direct-to-consumer, B2B — appeal to, have interaction, and retain prospects.
Listed here are 5 content material advertising matters your organization can use in January 2024.
1. Nationwide Take the Stairs Day
Nationwide Take the Stairs Day on Jan. 10, 2024, encourages People to start out a wholesome behavior. Additionally it is a chance for companies to create the behavior of producing useful content material for potential prospects.
Firms promoting well being and health merchandise have essentially the most content material choices, maybe encouraging prospects not solely to take the steps but in addition decide to wholesome residing and buying related merchandise.
However different companies can join their merchandise to wholesome habits, too.
Listed here are a number of concepts.
- Baggage model. Create an article sequence for enterprise vacationers describing methods to construct good health habits on the highway.
- Children’ clothes retailer. Publish a health information for fogeys that lists entertaining video games and actions for kids whereas selling the shop’s merchandise.
- DIY supplies store. Produce articles or movies for initiatives encouraging wholesome habits, similar to constructing a house fitness center or an out of doors residing area.
2. Nationwide Costume Up Your Pet Day
Jan. 14, 2024, will probably be a form of mini-Halloween for pet house owners. Nationwide Costume Up Your Pet Day is usually a enjoyable alternative for “pet dad and mom.”
A web-based store promoting energy instruments most likely received’t profit from an article that includes photos of lizards dressed like princesses, however it would possibly publish a humorous put up about development website canine dressed like their blue-collar house owners.
3. Nationwide Nothing Day
Jan. 16, 2024, will probably be an un-event, or a minimum of that’s what San Francisco Examiner columnist Harold Pullman Coffin imagined when he invented Nationwide Nothing Day in 1972.
“Nothing Day” is a protest in opposition to the various holidays enacted by Congress or different governing our bodies and thus added to the varied lists of nationwide days.
Content material entrepreneurs may take Nothing Day articles, movies, or podcasts in a few instructions.
First, be a part of the spirit and promote taking a break from would-be holidays.
Second, entrepreneurs may double down and create their very own nationwide day. Think about, for instance, a web based craft-supplies store inventing “Nationwide Candle Artistry Day” to showcase the artwork of candle making and design, providing workshops or particular version kits.
Watch out, nonetheless. A couple of decade after Coffin proposed Nothing Day, Congress created Martin Luther King Day for the third Thursday in January — the sixteenth each seven years. It’s a close to hit in 2024, as we have a good time Martin Luther King on the fifteenth.
4. Promotions Calendar
Content material entrepreneurs are accustomed to an editorial calendar. It’s a map of kinds, planning what to publish and when. Journal publishers used to publish editorial calendars so readers and advertisers knew what to anticipate from upcoming points.
For January 2024, think about borrowing this concept to encourage electronic mail subscriptions. Right here is the thought. Publish an article itemizing your organization’s deliberate promotions in 2024. Embrace every little thing from a February clearance to Black Friday and Cyber Monday sale dates.
There’s no want for plenty of element, simply the dates and a brief rationale for every occasion.
Then comes the pitch: Encourage readers to join electronic mail messages to be among the many first to know of each promotion.
5. Product Improvements
January is called for Janus, the legendary, two-faced Roman deity who appears ahead to the brand new yr and gazes again on the just-completed one with its many classes.
In January 2024, content material entrepreneurs may use this idea to concentrate on the previous and future evolution of their merchandise or business.
A web-based auto elements store may tackle progress in fuel-efficient automobiles and sure enhancements in 2024. A house furnishings retailer may describe how couches and chairs have grow to be extra environmentally sustainable.
The articles may exhibit retailers’ business experience whereas selling associated merchandise.