5 Google for Nonprofits Tools That Will Change Your Cause Marketing Forever

Google for Nonprofits is a membership program for nonprofits based mostly within the U.S. and U.Okay. (with country-specific packages). Although it has eligibility necessities, as soon as accepted, you’ve entry to free Google merchandise.

Organizations like Kiva, BeatBullying, UNICEF, and charity: water are a part of the Google for Nonprofits neighborhood. Every of those teams has used Google’s instruments to intensify their consciousness, notably by means of Google Advertisements, YouTube, and Google Workspace, amongst different options.

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Beneath, we’ll share the small print of this free program so you possibly can capitalize on these invaluable assets — 5 of that are shared under — that may be game-changers to your group’s on-line consciousness and fundraising campaigns.

1. Google Workspace for Nonprofits

Google Workspace for Nonprofits contains 30 GB of cloud storage, skilled e mail addresses, and entry to Google’s assortment of apps: Gmail, Docs, Sheets, Drive, Calendar, Slides, Types, Meet, Websites, and extra.

The good thing about these apps can’t be understated. As an illustration, if your crew is disbursed within the area or operates in several nations, you possibly can share and retailer info securely with Google Drive. In the meantime, you possibly can talk on-line with folks in varied nations with Gmail and keep up-to-date on occasions with Google Calendar.

what is google for nonprofits: Google WorkspacePicture Supply

Instance: Google Workspace in Motion

Samasource makes use of the varied instruments obtainable to it by means of this system to join about 850 folks in 5 nations. Utilizing Google Drive to speak and share info throughout a vastly distributed workforce has been crucial for coaching and monitoring the group’s tasks internationally.

2. Google Advert Grants

Google Advert Grants (formally referred to as Google Grants) is a $10,000 month-to-month grant given to organizations seeking to promote on Google with text-based adverts.

With the potential of driving 10,000 to 40,000 new guests a month to your web site, utilizing this grant to draw new constituents to have interaction together with your group on-line is a no brainer. Listed below are 10 ideas for achievement with Google Advert Grants.

Instance: Google Advert Grants in Motion

Direct Aid Worldwide began utilizing Google Advert Grants in 2003. Google helped the group revise its advertising plan, consisting of eight campaigns in paid search and remarketing, together with 150 newly created textual content adverts for an end-of-year giving marketing campaign. Lately, the group noticed a 44% year-over-year improve within the variety of on-line donations and a 40% bump in complete {dollars} donated on-line simply from Google Advertisements.

3. Google Analytics

When you activate a Google Grants account, you possibly can hyperlink it to Google Analytics.

Google Analytics supplies your nonprofit with info on how folks discover and work together together with your web site and finally take motion to help your mission.

For Kate Lesniak, Principal Strategist at HubSpot, Google Analytics is important for understanding what content material truly converts.

“In relation to nonprofits, understanding what pages and messages are drawing in informal guests to turn out to be volunteers, advocates, or donors is prime to a sustainable content material technique,” she advised me. “Moderately than cranking out content material with restricted employees time, Google Analytics will make it easier to hone in on what’s efficient.”

With Google Analytics, you possibly can:

  • Measure the engagement of your supporters together with your web site.
  • Decide which of your AdWords adverts are simplest.
  • Establish and perceive how volunteers, donors, and stakeholders work together together with your web site.
  • Observe the effectiveness of social media to your marketing campaign.

4. YouTube for Nonprofits

Video is a superb medium to attach with a big viewers and encourage them to help your group.

Not solely can your nonprofit use YouTube to share movies about your group, its occasions, its achievements, and even to say thanks, however you might be additionally in a position to accumulate donations by means of it.

what is google for nonprofits

With YouTube, your nonprofit is ready to:

  • Drive viewers to motion by putting a call-to-action overlay straight in your movies.
  • Customise the feel and appear of your channel together with your group’s brand and branding.
  • Increase fundraising by establishing a YouTube Giving fundraiser to assist increase cash and rally help to your trigger. 

Instance: YouTube for Nonprofits in Motion

The Anaheim Ballet has utilized YouTube to “make ballet accessible to a broad viewers and accumulate donations from the neighborhood.” The group is ready to inform tales of their dancer profiles, present behind-the-scenes rehearsals, and show tutorial movies.

YouTube provides Anaheim Ballet a worldwide stage to carry out and likewise eliminates the barrier of entry to viewing the performances. The group additionally will get suggestions on its performances from its viewers by asking questions throughout movies. 

5. Google Earth and Maps

Exhibiting the influence of your work within the area is a continuing problem, however it’s needed for uplifting and attracting supporters and driving consideration to your nonprofit.

With Google Earth and Maps, you possibly can visualize the influence of your group.
As an illustration, you possibly can:

  • Create a donor map the place donors can see how their contribution is making an influence.
  • Take supporters on location with customized maps of your undertaking websites.
  • Create information visualizations to trace and share your group’s influence. 

Let us take a look at an instance under from the Jane Goodall Institute.

Instance: Google Earth Outreach in Motion

With the aim of preserving African nice apes and their habitat, the Jane Goodall Institute makes use of Google Earth to seize and share details about forest loss.

Resulting from Google Earth’s skill to visualise information, these maps current a sobering and compelling illustration of disappearing habitats. 

With instruments like Google Earth at its disposal, the Jane Goodall Institute can successfully educate and empower potential donors, native communities, and authorities representatives to handle and monitor their forests.

Learn how to Register for Google for Nonprofits

To register for Google for Nonprofits, you should be a registered 501(c)3 nonprofit group within the U.S. or a corporation within the U.Okay.

To use for a Google for Nonprofits membership, go right here and observe the fundamental steps under. Be certain that to evaluate the eligibility necessities earlier than making use of, as some sorts of organizations aren’t eligible.

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