52 Visual Content Marketing Statistics You Should Know in 2023

It is wonderful how briskly issues can change in only one 12 months.

After combing via main experiences on inbound advertising, content material advertising, social media, and on-line conduct, in addition to gathering our personal information, we’ve compiled the highest visible content material advertising statistics for entrepreneurs to replicate on.

This 12 months, we have seen the continued significance of visible content material emphasised by the modifications that occurred throughout virtually each main social community, together with TikTok, Instagram, and Fb.

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That can assist you maintain tempo with these traits, let’s check out some visible content material advertising statistics that reveal the influence visible content material has on attain, engagement, and gross sales.

Basic Visible Content material Stats

Video Advertising Stats

Rising Visible Advertising Stats

Infographic Stats

Social Media Stats

52 Visible Content material Advertising Statistics You Ought to Know

Basic Visible Content material Statistics

  • Video is the preferred and efficient media format. (HubSpot)
  • 50% of entrepreneurs leverage video of their advertising technique, adopted carefully by pictures at 47%. (HubSpot)

Visual content marketing statistics: Two graphs from HubSpot. The one on the left ranks the media formats with the highest ROI, with videos being the highest. The graph on the right ranks which media formats marketers use in their marketing strategy, with video also ranking at the top.

  • Lengthy-form movies above half-hour, like webinars and dwell occasions, noticed over 11,000% development over the previous decade, making it the fastest-growing video phase. (HubSpot)
  • 71% of B2B entrepreneurs say content material advertising has change into extra vital to their group within the final 12 months. (Content material Advertising Institute)
  • In 2021, over 50% of entrepreneurs used visuals in over 91% of their content material. (Venngage)
  • Based on a survey by Venngage, authentic graphics are probably the most used kind of visible content material by entrepreneurs at 36%, adopted by inventory images at practically 34%. (Venngage)
  • 30% of entrepreneurs primarily create visible content material for blogs, adopted by social channels akin to Fb and LinkedIn. (Venngage)
  • Based on The World Well being Group, there are an estimated 2.2 billion folks with visible impairments globally. (World Well being Group)
  • Over 50% of entrepreneurs agree that visible content material is important to their advertising technique. (Venngage)
  • A 3rd of entrepreneurs discover producing visible content material persistently is their greatest battle with content material manufacturing. (Venngage)

Video Advertising Statistics

  • 75% of adults within the US watch short-form video content material on a cellular system. (eMarketer)
  • 59% of Gen Z viewers use short-form video apps to find issues that they then watch longer variations of. (Suppose With Google)
  • On common, folks watch 17 hours of video content material per week. (HubSpot)
  • 91% of customers need to see extra on-line movies from manufacturers. (HubSpot)
  • Social media movies are the most typical kind of video entrepreneurs create at 71%, adopted carefully by explainer movies at 70%. (HubSpot)
  • 96% of customers have watched an explainer video to be taught extra a couple of product. (HubSpot).
  • 80% of entrepreneurs held dwell occasions in 2022. (HubSpot)
  • With regards to B2B, 79% of individuals say they’ve been satisfied to buy an app or piece of software program due to a video. (HubSpot)
  • YouTube is probably the most broadly used video platform by entrepreneurs at 90% (Fb is second, at 86%). (HubSpot)
  • 33% of entrepreneurs leverage short-form video content material of their advertising technique.

Visual content marketing statistics: A graph from HubSpot that ranks 9 trends marketers are leveraging in their marketing strategy, with short-form video content being the highest.

  • Brief-form video has the very best ROI of all advertising traits. (HubSpot)
  • Most short-form movies are beneath 60 seconds, they usually have the very best common engagement. (HubSpot)
  • Over 11 million folks streamed video for the primary time on Twitch in 2022. (Twitch)
  • In 2022, YouTube surpassed Netflix as the highest streaming platform within the US. (HubSpot)

Rising Visible Advertising Developments

  • 90% of entrepreneurs utilizing short-form video will enhance or keep their funding subsequent 12 months, and 21% of entrepreneurs plan to leverage short-form video for the primary time in 2023. (HubSpot)
  • 56% of entrepreneurs plan to extend their funding in TikTok in 2023. (HubSpot)
  • 24% of entrepreneurs are planning to speculate extra in video than some other format in 2023. (HubSpot)
  • 1 in 3 entrepreneurs plans to cease utilizing NFTs this 12 months. Moreover, 29% plan to cease advertising within the Metaverse and in audio chat rooms. (HubSpot)
  • 65% of all internet visitors is through a cellular system. (Similarweb)
  • 40% of entrepreneurs plan to prioritize mobile-friendly web site design in 2023. (HubSpot)
  • 56% of customers who’re within the metaverse need to watch TV and films there. (GWI)

Infographic Stats for Visible Content material Entrepreneurs

  • Unique graphics like infographics and illustrations carry out greatest, based on entrepreneurs. (Venngage)
  • Inventory images carry out the worst out of all visible codecs. (Venngage)
  • With regards to content material creation, 30% of entrepreneurs share infographics. (HubSpot)
  • One examine discovered that folks following instructions with textual content and illustrations do 323% higher than folks following instructions with out illustrations. (Springer)

Visual content marketing statistics: An infographic that says “people following directions with text and illustrations do 323% better than people following directions without illustrations.”

Supply: NeoMam

Social Media Stats for Visible Content material Entrepreneurs

  • Fb is the preferred social media platform, utilized by 64% of entrepreneurs. Moreover, it has the very best ROI in comparison with different social media platforms. (HubSpot)
  • 70% of Instagram customers don’t thoughts seeing advertisements when watching movies on Instagram. (Instagram Enterprise)
  • 26% of entrepreneurs plan to make use of TikTok for the primary time in 2023, and 16% of entrepreneurs plan to speculate extra in TikTok than some other social media app. (HubSpot)
  • In 2023, 31% of entrepreneurs use YouTube Shorts and Instagram Reels. (HubSpot)
  • Of the Instagram Story codecs folks favor most, 35% say they interact with brief narrative-styled Tales with images, movies, and textual content most frequently. (HubSpot)

Visual content marketing statistics: A graph that ranks the types of Instagram Story users are most likely to tap all the way through until the end.

  • YouTube is the preferred social media platform amongst youngsters, with 95% of American youngsters ages 13 to 17 utilizing it. TikTok is the second hottest platform amongst teenagers at 67%. (Pew Analysis)
  • As of 2022, the most important demographic of U.S. Instagram customers was between the ages of 18 and 29, making up 71% % of Instagram’s consumer base within the U.S. (Pew Analysis)
  • In a ballot of over 350 customers, 56% stated they “typically” watch Instagram Tales with the sound on, whereas 29% stated they “at all times” do that. (HubSpot)

Visual content marketing statistics: A pie chart that shows that 56% of people sometimes watch Instagram Stories with the sound on.

  • On Instagram, carousel posts draw the very best engagement of all put up varieties, adopted by video posts. (Statista)
  • For movies as much as 5 minutes lengthy, viewers will watch about 50% of the content material. (HubSpot)
  • Snapchat had 100 million every day energetic Snapchat customers as of 2022. (Statista)
  • Advertisers can attain greater than 250 million folks on Pinterest. (Hootsuite)
  • Pinterest customers are 5 instances extra more likely to make a purchase order after utilizing a Attempt-On enabled pin, Pinterest’s AR characteristic. (Hootsuite)
  • By the top of 2022, Pinterest had 450 million world energetic customers. (Pinterest)
  • Customers who noticed immersive, actionable advertisements on Pinterest have been 59% extra more likely to recall that model. (Pinterest)

Editor’s be aware: This put up was initially revealed in April 2020 and has been up to date for comprehensiveness.

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