7 Expert & Data-Backed Trend Predictions for 2024

It’s that point of the 12 months…

We requested a couple of badass colleagues and professional Trendsters what they suppose might be big in 2024. Right here’s what they stated:

Download Now: Free State of Marketing Report [Updated for 2023]

1. Area of interest Sports activities 

Sara Friedman, Senior Author of The Hustle

Pickleball has grown right into a nationwide craze, with courts and different associated companies popping up in every single place. In 2024, extra area of interest sports activities will comply with.

Supply: Google Traits, six-month rolling common

Video games like badminton, racquetball, croquet, and spikeball will see elevated recognition via exercise bars, services, and golf equipment. These sports activities might be used to fill vacant purchasing malls and places of work which are too tough to flip into residential house.

Badminton, the place gamers use racquets to hit a shuttlecock throughout a web, may be the subsequent massive hit amongst Gen Z and Millennials, per Pinterest.

2. The Menopause Market

Arlene Battishill, E-commerce maverick, Shark Tank trailblazer

The market is lastly recognizing ladies ages 50 and older as an enormous demographic with lots of disposable earnings.

A method this pattern will manifest is thru the continued progress of the ~$17B menopause market. Globally, menopause causes $150B in misplaced productiveness. It’s an enormous ache level for half the inhabitants, and an enormous alternative for companies.

There’s already been an inflow of merchandise created for perimenopause and menopause care, with celebrities and influencers within the combine. However the market remains to be ripe for disruption.


3. Leaner Tech Startups

Dan Layfield, Subscription enterprise professional, ex-Uber, ex-Codecademy

This 12 months, many tech corporations course-corrected their overhiring with large layoffs. In 2024, the scale of tech startups will proceed to shrink, and we’ll see even leaner operations extend earnings.

Supply: Layoffs.fyi

With the assistance of higher instruments, newer codebases and AI, corporations will want fewer engineers to construct and ship significant merchandise effectively. This pattern will present most clearly within the shopper app house – suppose health, well being, diet and productiveness.


4. Cryptocurrency

Cahill Camden, Fractional CMO with two 8-figure exits, web3 and AI professional

Because the unhealthy boys in crypto get cleared out of the best way, there’s now house for cryptocurrency – particularly Bitcoin – to obtain mainstream adoption in 2024.

Main asset managers like BlackRock and Constancy already proposed to launch spot bitcoin exchange-traded funds (ETF), which is able to make bitcoin extra accessible to the common investor.

A spot ETF permits folks to immediately put money into Bitcoin, quite than Bitcoin futures contracts. It’s less complicated, extra inexpensive, and will probably increase the legitimacy of Bitcoin in regulators’ eyes.


5. Experience-driven search engine optimization

Caroline Forsey, Principal Advertising and marketing Supervisor at HubSpot

In 2024, entrepreneurs might want to lean closely into their very own experience once they create content material for search engines like google.

This 12 months Google launched new EEAT tips to judge the standard of search outcomes. One of many “E’s”, Expertise, will drive lots of content material selections in 2024, notably as extra customers flip to AI to get their questions answered (quite than Google).

Content material creators will now focus their search engine optimization and creation methods on professional, human-first content material. They might want to ask themselves: What first-hand expertise can we draw from to make this content material distinctive and unreplicable by AI?  


6. AI Video Instruments

Justin Kelsey, Founding father of SwitchFrame, serial entrepreneur

OpenAI now enables you to immediate ChatGPT with voice and footage, and different builders are following go well with. So I see AI turning into extra ubiquitous in multimedia manufacturing, with video AI main the pack.

Day by day a brand new video AI startup pops up, and you’ll simply discover 5+ such instruments inside a minute of search. With customers’ rising choice for short-form movies, we’ll see much more superior AI capabilities for video modifying in 2024.

These new instruments won’t solely make your video look lovely and grasp your audio professionally, however may also be capable to chop a full video into snackable bits that match completely different platforms, like Instagram Reels and TikTok.


7. Something with A Human Contact

Ben Berkley, Editor of The Hustle

As AI regularly heats up, so too will that AI-can’t-do-everything backlash. Amidst all of the change, folks will discover consolation in something that feels innately *human*.

This vacation season, and in 2024, we’re going to see an increase in:

  • Paper items, as folks ship one another hand-written playing cards and letters
  • Artwork and dance courses, ebook golf equipment, and watch events;
  • Hand-crafted, Etsy-style presents that scream “this was created by one other human” quite than some bot.

This backlash may also play out in arenas like journey, as folks will crave intimate connection and dialog with household, previous mates, and actually something non-GPT. They’ll hit “ebook” on inexpensive, shared experiences.state-of-marketing-2023

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