We’ve all been there. You’re working with a prospect. Issues are coming alongside properly. After which they go darkish. I discovered myself on this scenario just a few years again: The deal had been advancing, my prospect was responsive over e mail, and I used to be assured we might shut quickly. After which … nothing. Weeks handed and I continued sending emails with no response.
Lastly, I picked up the telephone and referred to as my prospect’s workplace. It turned out he was now not with the corporate, they usually hadn’t turned off his e mail but. If I had referred to as earlier, I may have saved myself a variety of time and power.
Electronic mail is nice for administrative particulars. Use it to coordinate conferences, arrange calls, and make sure subsequent steps — however don’t use it to advance a chance. Beneath are 9 conversations you need to by no means have over e mail. In case your prospect approaches any of those matters through e mail, drop what you’re doing and choose up the telephone.