A Beginner’s Guide to Writing, Publishing & Promoting on the Platform

Medium is a platform for writers. In the event you’re not a author, that sounds fairly simple. However should you write, you perceive simply how large that assertion is.

Is it a running a blog platform? Social media or an search engine marketing useful resource? A web-based neighborhood or a strategy to earn cash writing? Sure. The entire above.

You may be a poet publishing on The Coil, a brand new UX designer studying your craft, or a enterprise proprietor sharing tales about early challenges and triumphs. Irrespective of who you might be and what you need to write about, there’s a spot for you on this platform.

I have been writing about advertising since 2017, I’ve used many various platforms for publishing and selling content material. Now, I will let you know how I take advantage of Medium, and how one can too.

What’s Medium?

Medium is a social publishing platform that’s open to all and residential to a various array of tales, concepts, and views. Anybody can write for the platform, so it is nice for learners.

In style matters on Medium vary from psychological well being to social media, from world affairs and trending information to productiveness hacks. This makes it a strong alternative for anybody who desires to begin running a blog.

As Medium founder (and Blogger creator/Twitter co-founder) Ev Williams wrote when he launched the platform in 2012:

“Medium just isn’t about who you might be or whom , however about what you must say.”

How does Medium work?

The very first thing you may discover on the Medium web site is its web site design. As former HubSpot Senior Content material Strategist Erik Devaney says, “It is minimalistic, that includes a number of white area and restricted formatting choices. Need to change the header typeface to Comedian Sans? You’ll be able to’t. Medium will not permit for such atrocities of design.”

This resolution makes nice writing the main target. However that is simply considered one of many nuances of Medium.

Medium is for 2 forms of individuals: writers and readers, via on-line content material publishing. Once I began my profession in content material writing and technique, I wasn’t certain what that meant. I found Medium as a result of I used to be attempting to determine the place to construct my writing portfolio. I would heard Medium was a sensible choice, however the first time I signed up I wasn’t certain how you can use it.

In the event you’re simply getting began on the platform, there is a truthful quantity to study earlier than you hit publish. Let’s get into it.

High quality results in discovery.

Many writers go for years with out sharing their writing. However when you determine to turn into a author, whether or not you are ending a primary novel or writing content material for manufacturers, you should discover a strategy to share your expertise.

Medium is nice for writers who make investments time and vitality of their work. It rewards in-depth, well-researched, and helpful articles, not simply reputation or model consciousness.

Platform-enabled reader engagement.

Feedback and likes are well-liked in on-line media. However while you’re new to writing, it is useful to know precisely what individuals are responding to and why. To satisfy this want, Medium offers readers an opportunity to focus on and remark immediately inside the textual content of every article. This course of is like the way in which skilled editors interact with writers.

Curation and publications.

Medium has curators who evaluate articles for high quality. If a curator chooses your article for wider distribution, it offers you an opportunity to introduce your content material to extra readers. This may embody highlighting your article on the platform, exhibiting your put up to readers they suppose will need to learn it, or including it to subscriber emails.

Most curators are publication editors. A number of the hottest publications on Medium in 2023 embody:

• The Startup
• In the direction of Information Science
• Private Progress
• UX Collective
• The Writing Cooperative

Medium’s curation and publication fashions aren’t simply nice for writers. Additionally they give avid readers and followers an opportunity to assist their favourite writers.

Paid alternatives.

Medium additionally offers writers the prospect to earn cash with their tales. As a member of the Accomplice Program, you may put tales behind a paywall to earn revenue.

On this program, you may enhance earnings with repeat readers, engagement alerts, and extra.

Writing for Medium

Anybody who has a Medium account can write for Medium — there is not any different vetting course of concerned.

To get began, merely join a free Medium account (or improve to a $5/month membership for limitless entry), and also you’re prepared to begin writing from there.

However articles should adhere to Medium’s content material pointers and guidelines. As an example, as a author I am unable to promote controversial or excessive content material on my Medium account. I am unable to do third-party promoting. And there is a separate set of insurance policies if I need to write about cryptocurrencies.

Internet online affiliate marketing hyperlinks are allowed, however writers should inform their viewers that they are together with these hyperlinks. For the total record of guidelines for content material, check out this put up on Medium Guidelines.

As a marketer, Medium presents a chance so that you can attain a brand new viewers together with your content material. The platform is open, so some matters lean towards sharing longer-form, extra well-thought-out content material whereas others are quick and topic-focused.

On this manner, Medium is like advertising on many different channels, as a result of success in writing for Medium is not nearly nice writing. It takes some analysis into audiences and publications in a particular space of curiosity. So, what makes Medium an excellent channel for writers?

Within the subsequent part, I’m going to get into the subject above, and speak about how I selected between Medium and WordPress.

Medium vs. WordPress

This put up presents an distinctive breakdown of WordPress vs. Medium for pricing, running a blog, and search engine marketing from a enterprise perspective. So, I need to use this area to share my private expertise with the 2 platforms.

How I’ve Used WordPress as a Content material Author

I labored with a designer to construct my private web site on WordPress and constructed a separate aspect venture by myself with Elementor. I’ve additionally used WordPress professionally as a content material supervisor and freelance author. Altogether I have been utilizing the platform for six+ years to create and promote content material.

WordPress is a wonderful platform for sharing content material on-line inexpensively. It additionally makes it simple so as to add plugins, options, and instruments to attach my websites to different related channels, like social media feeds or fee gateways.

I like WordPress as a content material author as a result of it lets me run unbiased websites on-line that I can use to check concepts earlier than extensively broadcasting them.

That stated, it took years of studying about SEO (search engine marketing) to start producing site visitors on my private websites. With the fast latest modifications in search engine marketing, I have been investing extra time in researching social channels for advertising and promotion.

How I’ve Used Medium as a Content material Author

As you may see above, I selected to go together with WordPress for my portfolio. However I began utilizing Medium once I was managing content material for a small ecommerce startup.

I used to be in search of efficient methods to advertise content material for our weblog. I wished a channel that might assist develop the affect of the superb writers on my group. So, we began with Medium.

I requested writers on my three-person group to jot down an authentic piece for Medium as soon as a month along with their scheduled weblog assignments.

Whereas some posts sat on our model’s Medium web page with out a lot traction, a number of grabbed beneficial consideration. Particularly, we had probably the most success with posts that we submitted to well-liked publications on the location.

For instance, I submitted this put up about Ecommerce Easter Eggs to the Advertising and Entrepreneurship publication curated by Larry Kim, and Bryce Patterson submitted this piece on the content material writing course of to the publication “The Writing Cooperative.”

These publications have devoted audiences, which helped us present our writing to extra individuals and construct followers for our branded Medium account.

WordPress vs. Medium — which is best for you?

Whereas these are each glorious platforms to showcase writing, they’re fairly completely different. I take advantage of each platforms, however I spend extra time on WordPress due to my targets as a creator. However many writers will discover that Medium is the very best platform for them due to its give attention to author discovery, monetization, and community-building.

At this level, it’s possible you’ll be able to attempt utilizing Medium. Let’s take step one.

Getting Began With Medium

1. Create an account.

Anybody can view free Medium content material. However to publish and work together with people on the platform, you should have an account and log in.

So, step one is creating an account. Signing up was tremendous simple for me. I headed to Medium.com and clicked the “Get began” button on the high of the web page. From there I had three completely different sign-up choices to select from: Google, Fb, or e-mail.

I used my Gmail account to create an account first, which was tremendous quick and easy. They even made including my identify to my profile simple, as a result of it auto-filled primarily based on my e-mail.

I additionally arrange a separate account, this time signing up with e-mail. All I wanted to do was click on a hyperlink in my e-mail to finish setup, and the method was in any other case the identical.

Throughout signup, it helped to keep in mind that Medium is an element social media. It is not only a platform to jot down blogs, it is a area to share, remark, and curate content material inside a neighborhood.

So, I felt like some components of the signup, like selecting matters, felt extra like signing up for Twitter (X) or Pinterest than creating an account on a running a blog platform.

I like protecting my running a blog and social media accounts separate, however Erik Devaney recommends signing up for Medium utilizing Fb. He says, “That manner all your current connections from Fb who’re on Medium will routinely be following your account as soon as it is created. This protects you the difficulty of getting to construct up a brand new viewers fully from scratch.”

No matter what you go together with to begin, you may at all times hyperlink your Twitter (X), Mastodon, or Fb to your Medium account later within the “Safety and apps” tab within the Settings menu.

The Settings menu can be the place you may replace your username, profile web page URL, profile design, and extra. You may as well management what e-mail notifications you obtain from Medium on this menu.

To finish my profile, I added a photograph and wrote up a brief (160-character max) bio for my Medium profile web page. I take advantage of the identical bio throughout my social media accounts, so I simply copied and pasted this from my Instagram account, emojis and all.

2. Observe individuals, publications, & matters.

In a Medium feed, the content material that is surfaced comes not solely from the accounts of the individuals and organizations you comply with, but additionally from publications and tags. What’s extra, when trying to find content material on Medium, individuals, publications, and matters all present up within the outcomes.

Individuals

First, determine who you need to comply with. Whose writing do you need to learn? Who’s making content material you may study from as you start your new writing journey?

There’s all kinds of writers on the platform, and I am fascinated by a little bit little bit of all the pieces, so this step was fast to finish. Whether or not you are fascinated by politics or people-watching, laptop science or world journey, you are prone to discover some writers you need to comply with too.

Publications

Medium publications are collections of tales primarily based round a typical theme. Anybody can create them — your self included — and the way in which they work is pretty simple.

Because the creator of a publication, you are an editor by default. This implies you’ve the power to:

• Add writers to your publication
• Edit and publish the tales submitted by your writers
• Overview the metrics for all of the tales which are a part of your publication

Because the publication’s creator, you may even have the power to nominate new editors (to allow them to do all that stuff I simply talked about).

Making a publication is simple to do. First, I wanted to submit fee to turn into a Medium member. Then, I clicked on my profile picture within the high proper, and scrolled right down to “Handle publications.” A pop-up appeared, and I clicked “Create a brand new publication.”

This led to a brand new web page the place I wanted to enter data on the identify, description, social accounts, and subject for my publication. I additionally wanted pictures prepared so as to add an avatar and brand.

The avatar picture seems on featured pages round Medium, whereas the emblem picture seems on the homepage of the publication. You’ll be able to study picture sizes for these necessities and extra on this Medium put up.

As soon as I completed getting into this data, I had an opportunity to create a customized design for the house web page of my new publication.

This publication will give me an opportunity to not solely share my very own writing, but additionally join with different writers on the matters I care about.

Subjects

As soon as referred to as “Tags,” Subjects are the hashtags of the Medium ecosystem. If you publish a narrative on Medium, you get the choice so as to add as much as 5 matters, which seem on the backside of your story.

So, once I click on a subject it brings me to a web page the place I can see extra tales with the identical subject. It additionally offers me ideas for different matters I is perhaps fascinated by.

As a substitute of surfacing content material primarily based solely on the social graph (for instance, the individuals/publications you comply with), Medium makes use of matters to floor content material that is primarily based on particular pursuits.

For instance, this text from Beth Dunn, a latest Advertising Fellow at HubSpot, contains 5 matters:

• Person Expertise
• UX Writing
• UX Design
• Inclusive Design
• Content material Technique

Following matters like these may help personalize my Medium expertise and make it simpler for my readers to seek out extra of my content material.

Now that I’ve arrange an account, began following some accounts, constructed a publication, and adopted some matters, let’s begin participating with content material.

How you can Work together With Medium Content material

3. Suggest, share, and bookmark content material.

Clapping arms are the “Like” of the Medium world. It is a strategy to present that you just assist and recognize the content material that somebody has shared.

When studying a narrative on Medium, you may assist it at each the highest and the underside of the particular story, the place you see the clapping hand image.

In both case, I simply click on on the clapping hand icon to assist a narrative. As soon as clicked, the arms will change from a top level view to strong black. The primary time I supported a narrative, I unintentionally clicked the quantity beside the clapping arms icon. This was a contented accident as a result of it let me see the total record of people that really useful that story.

Notice: You’ll be able to clap as much as 50 instances per put up, and you’ll clap for as many posts as you need.

If you advocate a narrative, the author, by default, will obtain an e-mail notification. (However that is one thing you may management in Settings). The extra assist a narrative receives, the extra seemingly it’s to be shared across the Medium community. Tales that obtain probably the most likes inside a given time interval get featured on Medium’s house web page.

In the identical two areas the place you may advocate a narrative, you may as well save, take heed to, or share that story. To avoid wasting a narrative I wished to spend extra time studying, I clicked the bookmark icon and it saved the story to my studying record. I may also create particular studying lists on this a part of the platform.

To hear, I simply clicked the play icon, however if you wish to use this function, it is good to know that it is for members solely. Lastly, I shared the story by copying the hyperlink or sharing it on LinkedIn, Twitter (X), or Fb.

If you bookmark a narrative, it would seem in your studying record, which you’ll be able to entry out of your Medium profile web page or from the Medium homepage on the backside of the right-hand sidebar.

4. Spotlight particular phrases.

Now that I understand how to assist, share, and bookmark Medium tales, it is time to unlock a second degree of interplay. I do that by choosing sections of textual content with my cursor.

As soon as I spotlight some textual content, a pop-up menu will seem that offers me 4 choices:

Spotlight

Clicking the highlighter icon (highlighter image) places a inexperienced spotlight across the textual content I chosen. That is seen to my Medium followers. By default, a narrative’s author will get a notification when anybody highlights a piece of their tales.

Response

Clicking the speech bubble icon lets me write a response to the story I am studying. The part of textual content I’ve highlighted seems on the high of my response. (Extra on responses in a second.)

Textual content Shot

Clicking the Twitter icon generates a “Textual content Shot,” which is a tweet that routinely pulls within the textual content I highlighted as a screenshot.

Non-public Notice

Some tales can even present a lock icon in a speech bubble. Clicking this icon lets me ship the author a personal be aware. In the event you do not see this icon, it is as a result of the writer has turned off personal notes.

You’ll be able to select this on or off in your settings, however I selected to depart it on as a result of I learn that editors generally use personal notes to supply suggestions to writers earlier than publishing.

5. Write responses.

In contrast to conventional weblog feedback, Medium responses are handled as particular person tales. In addition to showing on the backside of the tales I reply to, I may also publish my responses to my profile web page.

That is useful for me as a result of it lets me interact with individuals on the platform with out having to decide to writing a full-blown story. It additionally helps me give you concepts for tales.

Medium’s strategy to responses offers feedback the potential to take off and get circulated similar to conventional tales.

A fast be aware: Responses are engagement alerts on the Medium platform. And, responding is a tip that reveals up in lots of articles about how you can promote your writing on Medium.

For me, this makes it essential to reply genuinely. Whereas responses are a strategy to enhance my visibility on the platform, I work to be considerate within the methods I assist and have interaction with the writers I reply to.

How you can Write and Publish on Medium

6. Format textual content in your posts.

Prepared to begin writing my first Medium put up, I click on “Write” on the high right-hand nook of the Medium house web page. I may also get there by clicking on my profile icon on the top-right of the Medium web page, after which scrolling to “Tales.” I can create a brand new story by clicking the inexperienced “Write a narrative” button. That motion pulls up a display that is prepared for my content material that appears like this:

As Erik Devaney says, “Writing in Medium’s editor is very intuitive and — from a stylistic perspective — practically inconceivable to screw up.”

As common, it’s the writing that’s robust, however a device may help with the small print. Once I write, I usually use a template, like considered one of these free weblog templates.

Then, I copy and paste my writing into my chosen publishing platform. Medium makes this step simple. It retains hyperlinks and different formatting from pasted textual content.

If I need to make a change to the textual content, All I’ve to do is spotlight a piece to disclose a number of fundamental format selections corresponding to daring, italics, or hyperlinking. It additionally lets me designate textual content as an H1 or as an H2 utilizing the massive T or little t:

And I can select between two completely different types of block quotes —

Choice A:

Or Choice B:

If I actually need to get fancy, I take advantage of Medium’s drop caps operate.

Know these enlarged, stylized letters you generally see at first of sentences? These are drop caps. In response to the Medium group, they’re helpful for “pacing, beginning a brand new chapter, or just a bit typographical delight.”

Another choice for creating some separation between completely different sections of a narrative in Medium is to make use of a separator. To insert one, I click on the little plus icon that seems on an empty line of a narrative:

Clicking that plus icon will open up a menu with six choices. The one on the far proper — the icon with the 2 little traces — is the separator.

This is what it appears to be like like on the web page:

Take a look at this story for extra formatting how-tos, corresponding to including inline code, mentions, or emojis.

7. Add pictures and media.

Including pictures, movies, and embeds to a Medium story may be so simple as copying and pasting URLs into Medium’s editor. The editor, generally, can routinely acknowledge the media’s format and render it accordingly.

For instance, I need to add a pair movies to my in-progress put up. For the primary video, I simply copied and pasted the YouTube URL, after which clicked “Enter.” Then I added a TikTok video by clicking the video icon that reveals up after clicking the plus icon. The ultimate outcome was the identical irrespective of which steps I adopted.

You’ll be able to add a variety of media to your Medium story together with:

• Importing a picture out of your laptop
• Including inventory pictures with Unsplash
• Inserting a video with a URL
• Inserting an embed code for authorised media

There are additionally completely different measurement and orientation choices for displaying media.

For instance, the choices beneath appeared in a pop-up menu after I inserted my YouTube video. There are three selections for sizing a YouTube video on Medium:

8. Share drafts and publish posts.

Once I completed my story and was proud of how all the pieces appeared, I headed as much as the highest navigation to decide on between two choices: “Publish” and an icon with three dots. The three dots spotlight a variety of selections for writers. These embody sending a draft hyperlink, checking the looks of the put up, unlisted publishing, and extra.

For instance, “Share draft hyperlink” generates a hyperlink to the draft of my story, which I can share with anybody — even when they do not have a Medium account. And the individuals I share the draft with may also depart me notes.

Clicking the “Publish” button, in the meantime, opens a menu the place I can select as much as 5 matters for my story. It is a kind of pre-publishing dashboard, with reminders so as to add a featured picture and a hyperlink to study extra about what occurs after publishing. I like that it additionally presents an opportunity to schedule my put up if I need to share it later.

It is also the place I hit the “Publish” button to share my story with the world. 

How you can Get Paid on Medium

Now that I’ve gone via how you can use Medium, I am fascinated about how you can profit from it. I’ve achieved some analysis and located a number of methods writers monetize with this platform.

First off, there’s the Accomplice Program. If you wish to earn cash together with your tales, that is an thrilling strategy to receives a commission on Medium.

The Medium Accomplice Program pays writers immediately every month. To receives a commission on Medium I first have to turn into a paid Medium member. Then, it’s time to use for the Accomplice Program. The necessities for this are easy. I have to:

• Have revealed at the least one Medium story
• Be 18 years or older
• Reside in an eligible nation

This course of additionally contains signing up for Stripe, to gather funds, and Tipalti, for tax functions. As soon as I am a part of the Accomplice Program, I can put new and already-published tales behind a paywall for premium members. When somebody reads my story, I will earn a share of their membership payment.

That is the bottom raise alternative, as a result of it is monetizing one thing I am already doing — writing tales for the platform. It additionally makes use of engagement metrics to determine how a lot I receives a commission for every story, connecting what readers like to what I make from the platform as a author.

Whereas I will be attempting the Accomplice Program to earn on Medium, I am additionally interested by different choices. For instance, I arrange tipping by going to “Settings,” then “Publishing” and updating the settings beneath “Handle tipping in your tales.” I can add a fee hyperlink and I will be capable to obtain ideas from readers. There are alternatives to make use of Patreon, PayPal, and different well-liked platforms.

One other strategy to monetize is utilizing my tales on Medium to advertise a enterprise or model. The brand new audiences I introduce to my tales on the platform can drive new curiosity to my enterprise. This strategy is like what I discussed above once I talked about my previous expertise utilizing Medium.

9. Measure your outcomes.

I revealed my first Medium story and I’m set to earn cash on the platform, however the impression I could make with Medium will rely upon how my tales carry out. To see metrics for my Medium content material, I clicked my profile icon within the high right-hand nook of the Medium homepage and scrolled right down to “Stats.”

Once I arrived on the “Stats” web page I did not see a lot (but). However quickly, I will see the mixture variety of views and claps my tales and responses have obtained over the previous 30 days.

There’s additionally a graph that gives day-by-day granularity, with particulars on follower counts and highlights.

Picture Supply

As I scrolled down the web page, I has the choice to click on on particular tales to view particular person stats. The Medium group can be making modifications to the Stats pages. It appears to be like like most of those modifications are for monitoring fee metrics or serving to writers tie fee to efficiency.

This is a fast rundown on what metrics Medium presently tracks:

• Claps: The variety of claps a narrative receives.
• Responses: The variety of responses a narrative receives.
• Lifetime earnings: The entire quantity a narrative has earned.
• Views: The quantity of people that visited a narrative’s web page.
• Reads: Tracks when somebody views a narrative for 30 seconds or extra. Scrolling to the underside of the story was once required, however is not anymore. Views and reads for particular person tales stay on story element pages.
• Member learn ratio: This stat tracks member reads divided by member views.

Fast be aware: Member-only and non-member exercise is tracked individually in Stats.

The Medium App

I journey ceaselessly, so consuming and interacting with content material on the go is finest for me. For this, I am utilizing the Medium app. The app contains the identical tales and content material I can discover on my laptop computer, with the added bonus of a mobile-first interface.

On the app, I can floor content material associated to my pursuits. These curated lists rely upon the tags, publications, or authors I comply with. I additionally use the app’s Discover function to seek out new, fascinating content material and to interact with fellow readers, becoming a member of conversations as they’re occurring. I hoped I may begin drafts within the app, however no. That stated, I can test story stats wherever I’m, which is useful.

Use Medium for Writing and Sharing Your Greatest Tales

Medium is a robust platform for writers and content material creators to share concepts, interact with readers, and even earn cash. By following the steps I shared on this article, you may unlock the total potential of Medium. So, begin writing and exploring the chances. Your viewers is ready.

Editor’s be aware: This put up was initially revealed in August 2021 and has been up to date for comprehensiveness.