The Emergence of Modular Loyalty Expertise
Adopting Loyalty Expertise, particularly Loyalty Administration Programs (LMS) has all the time been a fancy process. Regardless of the emergence of API pushed and cloud-based applied sciences, most manufacturers nonetheless consider adoption or upgrades of LMS like they do different enterprise options. There are weighty requests for proposal (RFP) paperwork to draft and the decision-making course of might be prolonged over many months.
The strategy nonetheless appears to ring with the phrases “rip and exchange,” in different phrases transferring to new know-how looks like a binary choice, transferring from one to a different, with little effectivity of sources created within the course of.
As Smart Marketer CEO Invoice Hanifin states on this new eBook from Alternate Options, “The dilemma is that this – there’s an “city delusion” in loyalty know-how that for retailers to advance their resolution capabilities and hold tempo with buyer calls for, their first, perhaps solely, possibility is to “rip and exchange” their whole loyalty platform with a view to accomplish their targets. This mind-set is silly and now not applies, as a broader set of choices can be found to increase capabilities and meet client expectations.
Smart Marketer has been exploring revolutionary approaches to Loyalty Expertise adoption all year long. In Might, we interviewed Scott MacDonald and Jen Hickling, two executives from Alternate Options on methods to use Modular Loyalty as a “plug and play” strategy to reinforce loyalty program capabilities whereas minimizing threat. You’ll be able to hearken to that dialog right here.
We’ve revealed two different articles you’ll find pretty much as good studying on this subject, one from White Label Loyalty right here and one other illustrating two retail case research from Alternate Options, a Luxurious Males’s Vogue Retailer and a Nationwide Pharmacy Retailer.
To coalesce all of this good considering, we suggest you learn the great eBook Revolutionizing Buyer Loyalty: The Emergence of Modular Loyalty Expertise. This eBook is a nicely written piece that educates how the transformation of fascinated by a re-platform or “rip-and-replace” challenge shouldn’t be the primary or solely possibility to contemplate and the way Modular Loyalty options might be leveraged with success. You’ll be able to obtain the eBook right here.
We now have some sensible folks in our community (thanks, Chuck Ehredt) who like to explain this subject within the framework of micro-services. Whatever the terminology that you just select to make use of, it’s clear there are alternatives to be extra nimble, environment friendly, and price aware as you add functionality to your loyalty program platform.