Behind-the-scenes Content Is Authentic Storytelling

Video content material ranks primary in social media advertising and marketing lately. Among the best video methods is behind-the-scenes storytelling.

Behind-the-scenes (BTS) content material offers an unedited look into what is occurring inside a enterprise. Examples embody posts highlighting staff, office tradition, and firm occasions.

BTS content material is efficient as a result of it gives companies with an genuine option to join with their audiences and construct belief. Good BTS content material focuses on revealing firm processes over merchandise. The extra genuine a video, the extra profitable it is going to be.

Warby Parker

Warby Parker, the eyeglasses retailer, produces BTS content material that reveals followers what’s occurring inside the corporate. For instance, Warby Parker’s Instagram web page not too long ago featured a video with way of life influencer Katie Duke and her journey to discover a new pair of glasses on the firm’s bodily areas.

Warby Parker produces genuine BTS content material, equivalent to this Instagram publish that includes way of life influencer Katie Duke purchasing for eyeglasses.

The video works as a result of it takes followers behind the scenes, exhibiting them how the in-person eyewear choice course of works whereas offering a human expertise and an unscripted glimpse into the corporate’s brick-and-mortar areas.


BTS content material can embody even a tedious course of, equivalent to choosing, packing, and transport merchandise. Feelgrounds, the German footwear firm, did this on Fb to good impact. The video is a sped-up model of the success course of paired with a Benny Hill theme tune. It’s each entertaining and shareable.

Screenshot of the Feelground Facebook post

Feelgrounds’s Fb publish is a sped-up video of the corporate’s choosing, packing, and transport course of.

The video additionally states the Feelgrounds crew is working “tirelessly all through the weekend” to ship all pre-orders, creating a way of pleasure and “worry of lacking out” round a brand new product.


Terrebleu is a Canada-based on-line wellness enterprise that showcases model tradition utilizing Instagram Reels. The movies embody the corporate’s farm horses, lavender fields, and workers. Terrebleu is aware of its viewers (wellness shoppers) and the forms of content material to attach with it — easy and efficient to generate belief.

Screenshot of Terrebleu's Instagram Reel video

Terrebleu showcases its model tradition utilizing Instagram Reels that embody farm horses, lavender fields, and workers.


HelloFresh reveals off on TikTok its “day within the life” office. From following staff all through their day to sharing what goes right into a meals stylist’s preparations for a photograph, HelloFresh reinforces model values by emphasizing the folks that preserve the enterprise working.

Incorporating TikTok’s trending music and sounds is an additional benefit — making the content material relatable to potential prospects.

Screenshot of HelloFresh's post on TikTok.

HelloFresh reveals off on TikTok its “day within the life” office.

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