Charts: Average Order, Cart Abandons, More

Influencer Advertising and marketing Hub is a Denmark-based publishing firm producing articles and different content material for the social media and influencer industries.

Its “eCommerce Benchmark Report 2022 – State of the eCommerce Business,” issued in December 2021, repurposes analysis from 16 ecommerce distributors to type an outline of on-line promoting worldwide. The report focuses on roughly 20 metrics from these distributors.

For this week’s charts, I’ve excerpted analysis in that report from KIBO Commerce and Kantar Group. KIBO is a Dallas, Texas-based personalization platform for omnichannel sellers. U.Okay.-based Kantar is a worldwide consultancy, maybe greatest recognized for its annual rundown of probably the most worthwhile international manufacturers.

Common Order Values

KIBO’s “Q2 2021 Ecommerce Quarterly Benchmarks Report” — based mostly by itself buyer information — addresses modifications in common ecommerce order values from Q2 2020 and Q2 2021 throughout 4 international areas: U.S., U.Okay., EMEA (Europe, Center East, Africa,) and Different.

Cart Abandonment Charges

KIBO additionally studied its clients’ cart abandonment charges in Q2 2021 for smartphone, desktop, and pill customers within the U.S. and U.Okay.


Influencer Advertising and marketing Hub cited Kantar’s report, “The state of ecommerce 2021,” which addressed alternatives for businesses to promote companies to ecommerce retailers. Kantar surveyed in early 2020 “500 on-line [worldwide] purchasers and 200 trade professionals throughout model, shopper advertising and marketing, ecommerce, and promoting specialties.”

Kantar’s survey additionally addressed the highest employment alternatives for people — ecommerce professionals.

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