Data, Identity and Activation: The Winning Trifecta to Optimize Channels, Build Loyalty and Drive Revenue

CRMC Webinar Sequence returns with Wingstop and Epsilon

You is perhaps shocked by this, however do you know that at the moment’s customers work together with manufacturers throughout a mixture of 20+ channels, on common? The result’s that many corporations serve numerous messages throughout a number of channels however typically overlook channel administration and optimization. This will result in advert waste, dangerous buyer experiences and low ROI – to not point out inefficient software and use of promoting budgets.

This webinar options Wingstop and Epsilon and addresses how manufacturers can enhance their advertising effectivity as they develop buyer lifetime worth. In case you get excited in regards to the prospect of making “personalization at scale”, delivering “hyper-relevance” to your clients, and gaining a deep understanding of your buyer via constructing an “identification graph”, you’ll be glad that you simply listened in on this dialog between Matt Warren, VP of Media and Digital Advertising and marketing Technique at Wingstop and Jon Adamo, VP & Consumer Accomplice, Epsilon.

The webinar is a part of the CRMC Webinar Sequence and is titled Knowledge, Id and Activation: The profitable trifecta to optimize channels, construct loyalty and drive income.

Wingstop is a quick informal restaurant that operates over 2,000 places at the moment. The enterprise self describes on its web site by saying “We’re not within the wing enterprise. We’re within the taste enterprise” and it’s been their mission to serve the world excellent taste since its founding in Garland, Texas in 1994.

Time stamps for the time-starved

  • Intro
  • The dialog begins – 4:40
  • Q&A – 25:27
  • Wrap Up – 36:18

The put up Knowledge, Id and Activation: The Profitable Trifecta to Optimize Channels, Construct Loyalty and Drive Income appeared first on The Sensible Marketer.

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