By leveraging buyer knowledge and predictive machine studying algorithms, EagleAI is ushering within the subsequent technology of personalisation at scale.
[London], January 11, 2024 – Eagle Eye, the main SaaS enterprise that executes loyalty, personalised promotions and omnichannel advertising and marketing options for retail, journey and hospitality manufacturers, has launched EagleAI, a modular, customer-centric knowledge science answer powered by AI constructed particularly for the grocery and retail sectors.
EagleAI will assist retailers and grocers throughout the globe higher meet their prospects’ desires and wishes individually, optimise promotional spending, improve ROI, and allow true one-to-one engagement that in the end drives loyalty.
EagleAI automates the method of connecting and structuring buyer knowledge throughout touchpoints and makes use of cutting-edge machine studying and AI to create uniquely personalised gives for purchasers quite than curating the ‘greatest match’ set of gives primarily based on a finite quantity obtainable. This method units a brand new international customary for retail personalisation.
“At Eagle Eye, we’re on a mission to energy the personalised advertising and marketing revolution and launching EagleAI represents a major step on that journey,” mentioned Tim Mason, CEO of Eagle Eye. “We consider that personalisation is the retail model of the Golden Rule – treating folks as they want to be handled – and with EagleAI, retailers can put this into apply in an actual, scalable, environment friendly approach.”
The Information Science Powering EagleAI
On the coronary heart of EagleAI is a set of machine-learning algorithms that issue product affinity, purchasing predictions, promotional responsiveness, budgetary controls and extra. Working concurrently, the algorithms create and goal the proper gives for the proper particular person. In retail settings, EagleAI acts because the “mind” of the Eagle Eye AIR platform’s nervous system, which is the transaction layer that executes an infinite vary of gives in real-time to each buyer touchpoint.
This creates the flexibility to construct personalisation on the particular person degree and execute it at scale. Different retail advertising and marketing platforms could also be able to personalisation however lack the capability to ship particular person gives to tons of of hundreds or tens of millions of consumers. Likewise, conventional mass advertising and marketing might be able to attain giant teams of customers, however not with individualised gives. The mix of making gives for people and the flexibility to execute them in real-time and at scale makes EagleAI distinctive – and highly effective.
The Genesis of EagleAI
Eagle Eye developed EagleAI after it acquired Untie Nots, a Paris-based SaaS firm with in depth and confirmed AI capabilities, in early 2023. Leveraging the experience of the Untie Nots crew, the facility of the Eagle Eye AIR platform and Google Cloud expertise equivalent to Vertex AI, EagleAI is a standalone answer beneath the umbrella of the Eagle Eye Group.
“Our imaginative and prescient for EagleAI is to empower companies to personalise the end-to-end buyer expertise whereas maximising ROI,” says Zyed Jamoussi co-founder of Untie Nots. “We’re giving retailers the potential to handle the total complement of promotional, loyalty and media investments for each particular person buyer throughout each enterprise unit.”
EagleAI is designed to create profitable eventualities, however the largest winners are the customers themselves, who obtain compelling and fully personalised promotions. In accordance with McKinsey knowledge, 71% of customers anticipate personalisation, and 76% are pissed off once they don’t get it.
By optimising buyer communications and placing prospects on the heart of decision-making by understanding their wants and crafting related gives and advertising and marketing, EagleAI helps create extra rewarding connections and deeper relationships between retailers and their prospects.
Leveraging Deep Retail Sector and AI Experience
EagleAI is effectively positioned as a platform to strengthen retailer-supplier relationships because it permits retailers to supply their provider companions a brand new and confirmed route to construct buyer loyalty, develop share of pockets, recruit new prospects, drive cross and upsell exercise and launch new improvements.
“I’m vastly excited by this chance and by the work that Zyed and his good crew will do to allow present and future purchasers to unlock the total potential of their buyer knowledge,” added Mason. “Collectively, we are able to provide a vibrant AI-assisted future to forward-thinking retailers.”
For extra details about Eagle Eye or to schedule an interview with CEO Tim Mason or Zyed Jamoussi, please contact Vanessa Horwell at email@example.com.
About Eagle Eye
Eagle Eye is a number one SaaS expertise firm enabling retail, journey and hospitality manufacturers to earn the loyalty of their finish prospects by powering their real-time, omnichannel and personalised client advertising and marketing actions. Eagle Eye AIR is a cloud-based platform that gives the world’s most versatile and scalable loyalty and promotions functionality. Greater than 750 million personalised gives are executed through the platform each week, and it at present hosts over 200 million particular person loyalty members for companies worldwide. We’re trusted to ship a safe service at tons of of hundreds of bodily POS locations worldwide, enabling the real-time issuance and redemption of promotional coupons, loyalty gives, reward playing cards, subscription advantages and extra. The Eagle Eye AIR platform is at present powering loyalty and buyer engagement options for enterprise companies everywhere in the world, together with Asda, Tesco, Morrisons, Waitrose and John Lewis & Companions, JD Sports activities, Pret a Manger, Loblaws, Southeastern Grocers, Big Eagle and the Woolworths Group. In January 2023, the Group acquired France-based Untie Nots, an AI-powered personalised promotions enterprise, including Carrefour, E. Leclerc, Auchan and different main manufacturers to its European buyer base. Go to www.eagleeye.com for extra info.