Advertising automation specialist Force24 has launched three new key options – with extra set to be unveiled quickly – to assist hundreds of entrepreneurs ship hyper-personalised e-mail communications to clients.
The platform at the moment helps over 6,000 business professionals from over 3,000 B2B and B2C manufacturers – which embody Michelin, Stoneacre and BBC Youngsters in Want – and provides a complete suite of performance equivalent to an e-mail builder, a dynamic microsite design suite, an online exercise monitoring device and buyer knowledge segmentation functionality.
Designed to save lots of entrepreneurs time and funds, enhance effectivity, and assist them tailor their e-mail advertising and marketing campaigns and despatched related content material in response to a buyer’s of-the-moment pursuits, the three newest options are:
- Pop-ups: Serving to entrepreneurs so as to add customised pop-ups to their web sites to allow them to seize any knowledge required, management who sees them from their segmented advertising and marketing lists, and utilise correct knowledge – equivalent to impressions, clicks and dwell time – to achieve priceless insights and compile real-time experiences.
- Electronic mail deliverability report: Entrepreneurs can view and export month-to-month e-mail deliverability experiences utilizing metrics together with the variety of campaigns despatched, distinctive opens, distinctive clicks, bounces, and grievance fee. This performance helps customers see and measure e-mail efficiency and swiftly reply to any inbox points.
- Automated lists: Customers can faucet into this characteristic to handle and transfer contacts between lists routinely to allow them to higher section their audiences, ship related content material, and hold their knowledge clear. Not solely does this scale back labour-intensive knowledge enter and human error, but it surely focuses on key metrics so business professionals could make business-critical choices about who they ship their subsequent marketing campaign to.
The 90+ robust group at Force24 – the UK’s quickest rising advertising and marketing automation platform – has additionally improved current performance. This contains including extra customisable e-mail templates to its design suite, all of which have drag-and-drop performance so entrepreneurs can tweak them at tempo.
Jess Cheung, buyer advertising and marketing supervisor, stated: “We’re continuously growing value-adding instruments to make life a bit of simpler for entrepreneurs who’re craving effectivity as they repeatedly battle towards a backdrop of time and funds constraints.
“It’s important that we not solely upskill business professionals in order that they ship hyper-relevant emails to particular audiences, however that we liberate them to allow them to prioritise strengthening their buyer loyalty and model credibility, all whereas Force24’s automation answer handles the extra mundane duties to ship excessive influence with minimal fuss.”
And, following a £4.8 million funding from YFM Fairness Companions in 2020, the Leeds-headquartered organisation has formidable plans to help greater than 4,000 manufacturers, and develop all through the UK, EMEA and the US by the top of 2023.