Global Hotel Alliance Reports Record 2023 Positive Outlook for 2024 with Further Growth Expected

  • Highest-ever loyalty income of US$2.3 billion, up 68% versus 2022
  • Repeat keep income reaches US$1.4 billion, up 60%
  • US prime feeder marketplace for GHA accommodations contributing $268 million, over 10% of income
  • Worldwide stays contribute 60% of income, with Maldives, Thailand and Portugal as hottest locations
  • GHA DISCOVERY web site and app bookings double, as do DISCOVERY Greenback redemptions
  • Additional progress anticipated in 2024, as GHA celebrates its twentieth anniversary, with January already trending at 15% over 2023

[Dubai, UAE], twenty fourth January 2024: UAE-headquartered International Lodge Alliance, the world’s largest alliance of 40 unbiased resort manufacturers, which this yr celebrates its twentieth anniversary, has reported report 2023 outcomes, with each key efficiency metric hitting an all-time excessive.

Complete room income of the GHA DISCOVERY loyalty programme, shared by all manufacturers and their collective 800 accommodations, reached US$2.3 billion, surpassing 2022 by greater than US$1 billion. This displays the expansion and engagement of the loyalty member base, which crossed the 25 million mark in 2023 and achieved 2.7 million new member enrolments for the yr in comparison with 1.6 million in 2022.

Repeat keep income surpassed the billion-dollar mark for the primary time, growing 60% year-on-year to US$1.4 billion, whereas resort cross-brand income jumped 71% to $289 million, demonstrating GHA DISCOVERY’s profitable loyalty mannequin, which incentivizes members to benefit from the programme’s advantages, together with incomes and spending their DISCOVERY {Dollars} (D$) rewards foreign money, throughout its 40 member manufacturers.

With extra members understanding the worth of D$ (D$1 equal to US$1) – as straightforward to redeem as money towards the invoice at checkout – D$ redemptions greater than doubled yr over yr. Redemption spiked throughout key 2023 vacation intervals, with December seeing the best redemption price because the rewards foreign money was launched two years in the past.

“Our report 2023 outcomes replicate how our clients have embraced the GHA DISCOVERY programme and its new rewards foreign money, which affords unimaginable worth and option to members” stated GHA CEO Chris Hartley.

“With extra upscale and luxurious accommodations and types persevering with to affix GHA amid report revenues in 2023, we embark on our twentieth anniversary celebrations this yr in nice form and primed for additional progress.”

Key reserving preferences of GHA DISCOVERY members in 2023:

Worldwide journey dominates

Worldwide stays contributed 60% of all income in 2023, with international locations receiving essentially the most being the Maldives (100% of all income was from worldwide stays), Thailand (90%), Portugal (88%), the Netherlands (83%), UAE (77%), Singapore (75%) and Italy (74%).

US and UK travellers keep and spend abroad most

The US (US$205 million) and the UK (US$111 million) had been the highest feeder markets for worldwide stays at GHA properties, adopted by Germany (US$67 million), Australia (US$56 million), and China (US$45 million).

Vacation spot hotspots

High locations when it comes to worldwide keep room income reveal Thailand is the preferred total, favoured by members within the US (US$10.3 million spend), adopted by members within the UK (US$9 million). The UAE is the second hottest total, favoured by members within the UK (US$16.6 million spend) and members in Russia (US$11 million). Members within the US favoured abroad journey to the Caribbean (US$26 million) and Italy (US$25.3 million) adopted by the UK (US$15.7 million), whereas Australian members most well-liked Singapore (US$10.1 million).

GHA reserving channels most well-liked

GHA direct internet and app bookings doubled in 2023 (+99% versus 2022), with common spend per member 65% increased on GHA DISCOVERY’s direct channels in comparison with different third-party channels.

“We marked many milestones in 2023, all of which gave members extra causes to remain inside our programme, from introducing a cruise part by way of our partnership with Regent Seven Seas Cruises, to serving to travellers determine accommodations dedicated to sustainability greatest practices with the introduction of our Inexperienced Assortment, all whereas enriching our resort portfolio with new locations and a fair wider vary of resort choices, which has boosted loyalty to report ranges”, provides Hartley.

For extra data go to International Lodge Alliance and GHA DISCOVERY

GHA DISCOVERY is complimentary to affix, and travellers can enroll on-line or obtain the GHA DISCOVERY app and register on their cell phones. Travellers may join with GHA DISCOVERY on Instagram and Fb.

Media contact:

Andrea Krenn
M: +971566818025

About International Lodge Alliance (GHA)

International Lodge Alliance (GHA) brings collectively a various assortment of unbiased hospitality manufacturers with GHA DISCOVERY, a multi-brand loyalty programme leveraging a shared know-how platform. Via membership in GHA, manufacturers develop their international attain, drive incremental income, and scale back dependence on third-party channels, all whereas sustaining administration independence and particular person positioning. GHA represents a group of 40 manufacturers with greater than 800 accommodations in 100 international locations serving 26 million members. The award-winning GHA DISCOVERY programme generated $2.3 billion in income and 10 million room nights in 2023. GHA’s manufacturers at present embrace Anantara, Araiya, ASMALLWORLD, Avani, Bristoria, Capella, Corinthia, Divani, Doyle, Elewana, JA Resorts, Kempinski, Leela, Lungarno, Maqo, Marco Polo, Mysk, NH Assortment, NH Accommodations, nhow, Niccolo, Nikki Seashore, NUO, Oaks, Outrigger, Pan Pacific, PARKROYAL COLLECTION, PARKROYAL, Patina, The Residence by Cenizaro, The Set Assortment, Shaza, Sukhothai, Solar Worldwide, Tivoli, Ultratravel Assortment and Viceroy. For extra data, go to


Launched in 2010, GHA DISCOVERY is the world’s largest loyalty programme for unbiased resort manufacturers, that includes greater than 800 accommodations, resorts, and palaces throughout 40 manufacturers. Members get pleasure from VIP recognition, considerate advantages and beneficiant rewards at residence or away. GHA DISCOVERY members earn and spend DISCOVERY {Dollars} (D$), an unique rewards foreign money. Additionally they get pleasure from member-only Experiences curated by every resort, plus they’ve entry to properties near residence, with out a keep, by way of member-only Native Provides. For extra data, go to

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