We knew it was coming, Google Advertisements now helps detrimental key phrases for model security on the account degree. Google has simply added account-level detrimental key phrases to Google Advertisements and the PPC group is comfortable about it.
I noticed this primary by way of Melissa Mackey on Twitter who credit @NilsRooijmanSEA with the discover on LinkedIn. Melissa wrote, “Account-level detrimental key phrases are right here! That is massive.”
The Google assist doc on detrimental key phrases has a brand new part that reads, “Account-level detrimental key phrases.”
While you create your account-level listing of detrimental key phrases, it can robotically apply to all search and procuring stock in related marketing campaign varieties. This lets you create a single, world, account-level listing that applies detrimental key phrases throughout all related stock in your account.
You may create a single, account-level listing of detrimental key phrases in your Google Advertisements account settings. In your “Account Settings,” you’ll discover the “Damaging key phrases” part. While you click on on this part, you possibly can start creating your detrimental key phrases listing.
You may create your listing by defining which search phrases are thought of detrimental to your model. You may then enter this all of sudden within the “Damaging key phrases” part of your “Account Settings” in your Google Advertisements account. You can even specify whether or not you wish to exclude these based mostly on broad, actual, or phrase match. A restrict of 1,000 detrimental key phrases could be excluded for every account. Study extra about account-level detrimental key phrases.
Here’s a screenshot of this setting, the place Nils Rooijmans defined, “Google is rolling out this function in most of my accounts proper now.”
11 months in the past, Ginny Marvin, the Google Advertisements Liaison mentioned, Ginny Marvin responded to this saying “There are not any present plans for a key phrase tab in PMax. There are, nonetheless, plans to help detrimental key phrases for model security on the account degree.”
And now we received them.
— dan richardson (@njsdanrich) January 26, 2023
Discussion board dialogue at Twitter and LinkedIn.