Google Does Not Use MUM For Ranking Or Much Of Anything In Google Search

So I wrote this beautiful deep dive into how Google makes use of AI in Google Search at Search Engine Land, and Google posted a shorter model on their weblog. I seen after that, some people have been saying that Google makes use of MUM for search rankings. Reality is, Google makes use of MUM for under two issues in search, COVID vaccine names and a associated matters in movies outcomes characteristic – that’s it.

Google doesn’t use MUM for rating or enhancing search high quality, Google reiterated to me after I interviewed them for the AI story. Now, the confusion I consider comes from Google and in some talks given by Googlers which will have misspoke however belief me, I requested this query quite a few occasions and it’s within the official weblog publish, Google isn’t utilizing MUM for rating.

Positive, this could change and I do not know when you keep in mind, Danny Sullivan of Google instructed us that Google will tell us once they use MUM in search – however that has not but come but.

Google instructed me “MUM isn’t presently used for rating functions, it’s presently solely used for COVID vaccine naming and powers the associated matters in movies outcomes.” Google’s Pandu Nayak, a Google Fellow and Vice President of Google Search, wrote on the Google weblog “MUM isn’t presently used to assist rank and enhance the standard of search outcomes like RankBrain, neural matching and BERT programs do.” He added “once they’re deployed, they’re going to be part of the refrain of programs that run collectively to make Search useful,” however they aren’t deployed but.

Right here is how Google makes use of MUM proper now:

COVID-19 vaccines naming:

click for full size

Associated matters in movies outcomes:

That’s all – actually. MUM isn’t used anyplace else, but. However when it does get utilized in extra locations, belief me, we are going to let you already know.

Discussion board dialogue at Twitter.

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