A few weeks after I stated I assumed Google would cease publishing search engine optimisation case research, Google simply revealed a brand new one. This one is on How Vimeo improved video search engine optimisation for his or her prospects, particularly through the use of the indexifembedded rule mixed with noindex and including structured knowledge.

As a reminder, lately, Mariachiara Marsella requested John Mueller if Google might add new case research. John Mueller responded on Mastodon, “I discover it fairly difficult for us to do these since search is so dynamic.”

So I assumed that was it, stick a fork in it, no extra search engine optimisation case research from Google. However I believe as quickly as I wrote that piece, Gary went, I will present Barry and received a brand new one written up. Okay, I doubt that occurred…

In any occasion, the brand new case examine says, “Vimeo adopted Google’s new steerage for video gamers that use iframe embeds. The brand new indexifembedded rule paired with noindex permits markup to be attributed by means of embeds. Since making use of this and VideoObject markup, Vimeo movies which might be embedded on buyer pages are eligible for indexing, with out prospects having so as to add markup themselves.”

In addition they used key moments; the case examine reads, “To make all Vimeo Chapters eligible to seem as Key Moments on Google Search, Vimeo added Clip markup to all of their video host pages. Vimeo additionally applied Search markup, so if a video does not have Vimeo Chapters, Google can mechanically establish Key Moments.”

Anyway, try the case examine in case you do any video search engine optimisation, it’s an fascinating one.

Simply tremendous fascinating that there have been nearly no new case research in about 18 months and now we received a brand new one…

Discussion board dialogue at Mastodon.