Google Pushing Advertisers To Use Agencies & Third Party Resellers

Digiday reported that with the mass Google layoffs, Google advertisers are being inspired to work with third-party resellers, like companies, instantly because it seeks to scale back its overheads associated to promoting providers.

“In the meantime, separate sources inside the media trade instructed Digiday that Google has been more and more encouraging advertisers to have interaction with its community of accredited resellers over the previous variety of years,” Digiday wrote.

This can be a huge change from Google representatives poaching shoppers from the identical companies that assist feed them. I imply, the poaching has been occurring for a lot of a few years and now, will it cease?

I requested some PPCers what they considered this and listed below are some responses:

Discussion board dialogue at Twitter.

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