Google’s John Mueller and Ginny Marvin mentioned that each on the natural search aspect and paid search advert aspect, Google doesn’t assure clicks will result in conversions.

This was a Twitter thread the place John mentioned on the natural aspect, “No one can assure you conversions.” I assume not even Google…

Then Ginny mentioned on the advert aspect “Sensible Bidding takes many alerts under consideration to bid primarily based on the anticipated conversion alternative, however each click on received’t convert & one click on is often not informative.”

Listed below are these tweets:

No one can assure you conversions.

— 🌽〈hyperlink href=//johnmu.com rel=canonical 〉🌽 (@JohnMu) September 20, 2022

Sensible Bidding takes many alerts under consideration to bid primarily based on the anticipated conversion alternative, however each click on received’t convert & one click on is often not informative. This information has good information: https://t.co/HOUVFakUn1

— AdsLiaison (@adsliaison) September 20, 2022

The unique tweet was deleted, as an FYI.

Discussion board dialogue at Twitter.