Google has posted one among its Google search engine marketing office-hours, this one was posted right now, recorded in January, after the Google layoffs information, and one query requested was about key phrase density – yep. John Mueller from Google stated, “no, Google doesn’t have a notion of optimum key phrase density.”

This repeats what Google has been saying for a decade now and what we coated final 12 months when reporting that key phrase density shouldn’t be a factor with Google search engine marketing.

The query and reply got here up on the 5:59 mark into the video:

Does Google use key phrase density?

John: The subsequent query I’ve right here is, does Google think about key phrase density for the content material?

Nicely, no, Google doesn’t have a notion of optimum key phrase density. Over time, our methods have gotten fairly effectively at recognizing what a web page is about, even when the key phrases will not be talked about in any respect. That stated, it’s undoubtedly finest to be express. Do not depend on search engines like google and yahoo guessing what your web page is about and for which queries it must be proven. In case your homepage solely mentions that you simply “add pizazz to locations” and exhibits some stunning homes, each customers and search engines like google and yahoo will not know what you are attempting to supply. If your online business paints homes, then simply say that. If your online business sells paints, then say that. Take into consideration what customers is perhaps looking for and use the identical terminology. It makes it simpler to search out your pages, and it makes it simpler for customers to acknowledge that they’ve discovered what they need. Key phrase density doesn’t matter, however being express does matter and opposite to the outdated search engine marketing delusion, story, joke, commentary, you needn’t point out all doable variations both.

So no key phrase density however use the phrases that searchers seek for to search out your content material. Describe your content material with phrases in order that Google can perceive what your content material is about. However there isn’t any purpose to measure the share of time you employ these key phrases on the web page.

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