How AI Will Change Podcast and Video, According to Riverside’s Head of Marketing

Podcasting and video are two undeniably highly effective alternatives for reaching new audiences and rising model consciousness.

In truth, there are presently over 140 million podcast listeners within the U.S. alone, and greater than 40% of U.S. customers report watching on-line movies every day.

However creating sturdy video or audio content material takes time, effort, and assets. Thankfully, AI is about to shift how each enterprise creates audio and video content material — leaving your workforce with extra time to give attention to big-picture technique, and fewer time on pre-production, modifying, and extra.

Right here, study why Riverside’s Head of Advertising, Abel Grunfeld, is extra excited than ever about the way forward for audio and video in relation to AI.

Free Report: The State of Artificial Intelligence in 2023

How AI Will Change Podcast and Video, In keeping with Riverside’s Head of Advertising

1. AI will allow podcast and video hosts to facilitate deeper conversations.

As somebody who frequently interviews thought leaders for the HubSpot Weblog, I am all-too-familiar with the challenges of considering of excellent inquiries to ask your company.

And one of many worst errors an interviewer could make is asking a visitor the identical query they‘ve been requested numerous occasions earlier than. It might come throughout such as you haven’t executed your analysis, and your viewers would possibly really feel that the interview is redundant and does not supply something new.

Thankfully, AI is a robust instrument for researching your visitor and formulating questions forward of the interview.

As Grunfeld instructed me, “When coping with guest-style interviews, AI helps tremendously with analysis. For example, it may well assist you to perceive somebody’s perspective on a given subject and you’ll then create new inquiries to see whether or not that is nonetheless the case, or problem it and go deeper.”

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Think about prompting an AI chat instrument to offer distinctive questions for a given interviewee, or just to conduct analysis relating to their firm to assist fill within the background context you want to facilitate a fascinating interview.

2. AI will assist you to check your idea throughout pre-production.

Pre-production duties — together with on-location shootings, set design, and discovering the precise expertise — will be time-consuming and costly.

And, as Grunfeld factors out, you might need a imaginative and prescient in your head that’s tough to convey to your workforce. So regardless of your finest efforts, your workforce could be mis-aligned in relation to the place you are all headed.

Grunfeld instructed me, “Inside the entire pre-production course of proper now, whenever you work with a crew, every thing is predicated on what you say. However perhaps the visualization for you is totally different than for me.”

He continues, “I believe what AI permits you to do with instruments like Midjourney is take the guesswork out of it and visually present and check your idea so you possibly can decide whether or not it is as compelling as what you take note of.”

In the end, AI permits you to save time and assets by making certain you get it proper the primary time. As Grunfeld places it, “AI permits you to create alignment and to be way more efficient by way of determining what you want by way of set, expertise, digital camera angles, and so on. It permits you to de-risk whereas being extra ready and productive.”

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3. AI will remodel the post-production course of by drastically lowering the time it takes to edit.

Probably the most difficult points of podcast and video manufacturing is the post-production course of, which is why Grunfeld believes that is the place AI may have the most important impression.

As he factors out, “In comparison with a 30 or 60-minute dialog you might need within the manufacturing stage, post-production can take as much as 10 hours. So there’s a disproportional effort required to maintain the post-production.”

Submit-production requires you to outline success and set clear standards; and, as Grunfeld instructed me, AI works finest beneath these parameters.

For example, AI can shortly transcribe your calls with accuracy. Riverside affords its personal extremely correct AI transcription instrument without cost. Better of all, it is accessible in 100+ languages. 

You may then use AI to automate the content material creation course of. As Grunfeld instructed me, “You do not want to enter the content material anymore and manually make sequences or decide whenever you wish to present which individual, and with which structure. It is all going to be automated. And this implies anybody — no matter knowledge-level — could make partaking, talking-style movies with the press of a button.”

4. AI will assist you to promote your podcast or video episodes extra successfully.

Oftentimes, I determine which podcast episode I’ll hearken to subsequent primarily based off of what I see on Instagram.

After I see a fascinating clip of a podcast dialog, it usually hooks me into wanting to listen to your complete episode.

And I‘m not alone. As Grunfeld factors out, “We will’t count on anybody to take a position an hour or extra watching a video or listening to a podcast with out realizing if it‘s value their time — so social clips are an efficient alternative to get consciousness on a video or podcast, however they’re numerous work they usually’re tedious.”

He continues, “That is one other space the place AI will step in. Slightly than manually combing by means of an hour video dialog, you possibly can let AI decide the magic moments robotically and create a clip that is able to be printed.”

For example, Riverside simply launched its personal instrument, Magic Clips, which leverages AI to determine key moments in your recording and edit them as standalone clips. This lets you optimize your movies or podcast episodes for numerous social media platforms.

You may also leverage AI to create extra compelling social promotion round your video or podcast episode. For example, you would possibly ask it to create you title, video or podcast summaries, present notes, and extra.

Better of all, you should use AI to repurpose your video or audio for social posts or your weblog, which lets you get extra worth from each bit of content material you produce.

5. AI allows your workforce to give attention to an important side of podcast or video: Storytelling.

Grunfeld instructed me, “Proper now, persons are under-evaluating the time spent on the general content material technique and the way video and or audio or podcasts slot in, they usually’re under-evaluating the significance of the premise of a person episode or dialog.”

He encourages podcast and video producers to take the time to consider the technique, and attempt to join the dots between what you‘re making and what you’re promoting — and finally, the way it all connects again to what you are promoting.

Thankfully, AI will assist producers’ earn time again to give attention to these higher-picture elements.

Grunfeld says, “AI instruments assist you to allocate the time you save to actually give attention to the premise of the content material you are creating. And AI additionally ensures manufacturing high quality that matches your model. While you’re a enterprise, the content material you place out into the world shapes notion, so that is essential.”

6. AI can remedy the information hole and permit for extra numerous views.

Probably the most thrilling points of AI is the way it can take away boundaries by way of inventive expression, know-how, assets, and information. In different phrases, it may well make podcast or video creation extra accessible.

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Traditionally, podcasting or video manufacturing requires audio or video engineering abilities, modifying abilities, and storytelling abilities. But when AI is ready to offload a lot of the engineering and modifying abilities required, that simply leaves one factor: Storytelling.

And Grunfeld instructed me this final shift is the one he’s most enthusiastic about.

He says, “Movies and podcasts are about telling tales. And lots of people may not understand they’ve a particular story to inform. It may be tough to inform your story in a approach that makes you proud.”

He continues, “AI turns you from an engineer editor or heavy-duty creator in direction of extra of a curator. You’re the storyteller, and also you’re simply curating the modifying and construction you should use to deliver your story to life. Which implies extra folks will be capable of categorical themselves.”

He provides, “I believe the way forward for video and audio might be extra numerous by way of thought and perspective – which finally creates extra conversations and extra progress.”

Lastly … Will avatars substitute actual hosts?

One of many considerations I’ve in relation to AI and podcast or video manufacturing is the notion that AI would possibly take the place of human podcast or video hosts.

Thankfully, Grunfeld doesn‘t consider this may turn out to be the norm. He instructed me whereas he might see room for AI avatars in relation to simple tutorial-based video or audio content material, he doesn’t see AI taking the place of human-to-human conversations.

As he places it, “I believe it is the human-to-human component that offers power and that permits you to construct on high of one another, and I’m undecided if an avatar can create that very same emotional response.”

“And so, whereas I think about there might be use circumstances for avatar-led creations, I can’t think about having a dialog between two folks — besides one is a thought chief with an awesome story, and the opposite is an avatar. As a result of if there is not any power, there is not any have to have a dialog within the first place.”

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