How to Get on TikTok’s For You Page (FYP)

TikTok has steadily develop into some of the fashionable social media apps.

In accordance with knowledge from Sensor Tower, TikTok now surpasses three billion downloads, and it’s the one non-Fb app to attain this. 

Client spending inside TikTok is wanting fairly rosy, too, with TikTok surpassing $2.5 billion worldwide. 

There seems to be no stopping the social media juggernaut that’s TikTok, and as its reputation grows, so does the query of getting on the FYP.

When you’re new to the social media big, the TikTok FYP consists of curated content material that customers see after they log in.

This text will reply the right way to get your TikTok on the FYP and train you the whole lot you could know concerning the website’s mysterious algorithm and the right way to use it to your benefit.

Nevertheless, first, let’s start with the fundamentals. 

What Is TikTok?

TikTok is an iOS and Android social media app for creating and sharing brief 15 to 60-second movies on any matter.

In 2016, the app launched as Douyin in China, and within the following yr, ByteDance launched it for markets exterior of China as earlier than rebranding to TikTok.

Now, the app boasts one billion lively customers, making it the fifth-largest social media website on the earth.

An image of the top 10 social media platforms compared.

Why is TikTok so Well-liked?

Whereas it began as a enjoyable lip-syncing app with a cult Gen Z following, it’s developed right into a means for customers to share brief comedy skits, enterprise ideas, and extra.

As the most recent social media app on the block, it may very well be a lot simpler to develop a following on TikTok than on over-saturated websites like Instagram and Fb with limiting algorithms.

TikTok additionally lends itself properly to how we eat our content material as of late. With 6.6 billion smartphone customers on the market, TikTok’s bite-sized format is ideal for people who need to watch their content material on the go.

Naturally, with the recognition of TikTok, and a eager viewers, companies are flocking to the platform. Among the high-profile firms there embody Nando’s, Levis, and BMW.

As well as, TikTok provides highly effective instruments for companies to measure their efficiency and observe engagement, permitting firms to see which movies are performing properly and higher perceive their viewers preferences. With this knowledge, firms can create extra compelling content material methods for future campaigns and develop their followings.

What Is the FYP On TikTok Designed For?

The For You web page, aka “FYP,” is the primary web page you land on once you open the TikTok app. It’s a curated feed of movies from creators you may not observe, however TikTok’s algorithm thinks you’ll like them primarily based in your pursuits and previous interactions.

A number of elements contribute to the content material you see on the TikTok FYP. Every feed is exclusive and stems from the kinds of content material you watch and the curiosity you state as a brand new person.

Different elements embody:

  • Data from movies, like captions and hashtags.
  • Gadget settings, comparable to language desire, nation settings, and your machine sort.
  • The kinds of content material you share, like, observe and create, together with the feedback you add.

For instance: When you like and depart feedback on a number of movies about Instagram ideas, you’ll be able to anticipate to see a recent serving of social media advertising and marketing TikToks in your For You web page day-after-day.

Consider it because the Instagram Discover Web page. The app desires to hook you in with extra content material you prefer to preserve you scrolling longer.


Why You Ought to Optimize Your Content material for the TikTok FYP

The TikTok For You web page showcases the very best content material from across the platform. It’s additionally the place customers go to find new content material. It’s easy: in order for you customers to seek out your small business or content material, you could be within the combine. 

To additional improve your possibilities of getting your content material on TikTok’s FYP, you’ll be able to optimize your content material to get extra views and followers. 

That’s why many think about the TikTok FYP because the ‘holy grail’ of success on the app. In spite of everything, it means you’ve created a bit of content material that resonates along with your viewers, and it’s attracting consideration. 

The algorithm picks this up and acknowledges your content material’s high quality above all the opposite movies on the app.

What this implies for enterprise house owners and influencers:

  • Followers and Monetization: By touchdown on the TikTok FYP, you may acquire followers quicker and get nearer to the 10k objective. When you hit that milestone, you can begin creating wealth out of your movies with the TikTok Creator Fund.
  • Sponsorships, Thought Management, and Gross sales: As soon as the algorithm begins pushing out your video to a broader viewers, you may begin getting extra recognition as a grasp of your area of interest. This could result in paid sponsorships or extra gross sales in your small business.
  • Platform Progress: Ever heard the saying, “it takes a platform to develop a platform?” When you’ve struck TikTok gold, you should utilize the eye to redirect site visitors again to your different platforms like Instagram or YouTube and begin rising your neighborhood throughout the board.
  • Free Publicity: When you normally get 100 views per TikTok, an FYP function may push that to tens of 1000’s. It’s unbelievable publicity you’ll be able to leverage with out spending a dime on adverts.

As well as, you’ll be able to attain your goal market, share your messaging and use it for relationship constructing. 

3 Rating Elements That Decide How To Get Your TikTok on The FYP

For years, the TikTok FYP algorithm was cloaked in thriller. Rumors and hypothesis flew across the web, sparking the rise in hashtags like #fyp and #ForYou, till TikTok HQ got here out with an announcement settling the talk as soon as and for all.

In a neighborhood put up, TikTok states: 

On TikTok, the For You feed displays preferences distinctive to every person. The system recommends content material by rating movies primarily based on a mix of things – ranging from pursuits you categorical as a brand new person and adjusting for stuff you point out you’re not keen on, too – to kind your personalised For You feed.

Listed below are the nitty-gritty particulars of the TikTok algorithm and the way the For You web page works.

1. Consumer Interactions

The extra feedback, likes, shares, and duets your video will get, the extra possible the algorithm will decide it up. 

One other rating issue you want to bear in mind is your video completion fee. As extra customers watch your TikTok to the tip, it’s extra prone to get pushed out for additional distribution.

2. Video Data

Hashtags, sounds, and captions are a treasure trove of knowledge that will help you get onto the For You web page. As an illustration, in the event you use a trending hashtag or sound chew, it’s extra prone to get observed by the algorithm. 

Keep in mind, TikTok’s objective is to maintain folks on the app, and serving trending content material is a method to try this.

3. Gadget and Account Settings

Your location, language desire, machine, and nation setting play a task in curating your TikTok FYP. In spite of everything, a comedy skit about South African politics would in all probability solely attraction to South African customers. 

Nevertheless, these indicators don’t have as a lot weight because the others, supplying you with the prospect to succeed in a world viewers.

Earlier than wrapping up this part, only a fast be aware:

You additionally need to keep away from duplicate content material. It’s tempting to repeatedly share the identical content material, like some do on Twitter. for companies resulting in wasted time and assets but additionally decreased engagement as TikTok gained’t advocate duplicated content material.

Lastly, in the event you’re new to TikTok or have but to create any viral content material, don’t fear as a result of TikTok doesn’t think about any of this. 

Eight Tricks to Get on the TikTok For You Web page (FYP)

There isn’t a bulletproof recipe for achievement on TikTok or another social media community. Algorithms are continually altering, and in case your content material doesn’t resonate along with your viewers, it gained’t rank.

Nevertheless, you are able to do a number of issues to enhance your possibilities of hitting TikTok’s FYP:

Let’s begin with the fundamentals:

  • It’s essential to optimize your movies for SEO (search engine optimization). This implies together with key phrases in your titles and descriptions so that individuals on the lookout for content material like yours usually tend to discover it.
  • To get began, analysis to seek out out which key phrases are most related to your matter. Then, use these key phrases all through your video title and outline. You can too embody them within the tags part of the app.
  • Use artistic visuals. For the reason that predominant function of the app is to observe brief movies, it’s essential to incorporate results that seize folks’s consideration. 
  • Add subtitles for better accessibility.

1. Use Correct Hashtag Etiquette 

Some customers imagine utilizing #fyp or #ForYou will get their content material pushed out to the plenty, nevertheless it’s solely a rumor. TikTok has by no means confirmed this, and these hashtags don’t assure you any viral success.

You don’t need to use these hashtags as a crutch and miss out on utilizing key phrases related to your content material and area of interest. 

In spite of everything, the primary objective of social media is to draw the suitable followers after which monetize your viewers.

Listed below are some fundamental TikTok hashtag guidelines to observe:

  1. Don’t hashtag stuff. Select a small variety of related hashtags.
  2. Combine fashionable hashtags with much less fashionable ones.
  3. Use trending hashtags in your area of interest.
  4. Take part in hashtag challenges.
  5. Use #fyp and #ForYou, however don’t solely depend on them.

Keep in mind, there isn’t a tried-and-true formulation, in order on Instagram, you’ll have to experiment to discover a hashtag technique that works greatest in your account.

2. Create Shorter Movies 

Keep in mind once I instructed you the way important the video completion fee is on TikTok? Creating shorter, participating movies is the simplest option to obtain high marks for this rating issue.

Though you’ll be able to document 60-second clips, utilizing on a regular basis accessible gained’t essentially translate into viral success. The much less time somebody spends watching your TikTok, the extra possible they’ll watch to the tip and never swipe away.

You may enhance your watch time by guaranteeing you have a hook proper to start with to encourage viewers to remain till the tip.

As your video completion fee will increase, so do your possibilities of touchdown a coveted spot on the TikTok FYP.

Listed below are some ideas for creating superior movies:

  • Hold it easy. The perfect TikTok movies are these which are easy and simple to observe.
  • Use artistic transitions. Strive utilizing a few of the app’s built-in transitions, or develop your concepts.
  • Be humorous and entertaining if it fits your total tone. The perfect TikTok movies are these which are entertaining and make folks chortle. Be artistic and consider unique methods to seize folks’s consideration.
  • Have interaction along with your viewers – Be interactive along with your viewers and reply to their feedback. This helps create a neighborhood round your content material.

3. Write Partaking Captions

TikTok will not be the platform to spill your guts in a microblogging session.

You solely get 150 characters, together with any hashtags you add, which leaves you with fewer characters at your disposal than on Twitter. 

With such restricted actual property, you could concentrate on writing brief captions that compel viewers to interact along with your content material.

The best TikTok caption ought to:

  1. Be brief
  2. Function associated hashtags
  3. Encourage engagement

How do you do that?

You could possibly fire up some thriller by saying one thing like, “this took me 5 makes an attempt to get proper,” or “wait till the tip.” This might encourage viewers to stay round and watch your entire video.

One other tactic is to ask a query. Feedback are one other engagement issue, and getting folks to observe and reply can assist ship all the suitable indicators to the FYP algorithm.

A screenshot of a viral Tik Tok.

Lastly, you’ll be able to tease viewers with the knowledge you’re revealing in your video. For instance, “How I discover shoppers as a contract author” or “One straightforward hack to make $100 on-line.”

4. Create Excessive-High quality Movies 

Are you continue to posting grainy, low-quality movies on TikTok? That is perhaps one of many causes you haven’t earned a spot on the For You Web page.

A high-quality video is extra prone to preserve eyeballs in your content material, which suggests greater completion charges and extra views. 

TikTok isn’t going to push out low-definition, blurry, or grainy movies to the plenty. At greatest, it may trigger customers to swipe away; at worst, folks will shut the app. 

With most smartphones providing HD video, it’s simpler than ever to provide high-resolution movies with out a huge price range or full manufacturing staff.

Apart from the standard of your content material, the platform additionally rewards modifying expertise. Experiment with filters, stickers, and transitions to make your movies extra thrilling and preserve folks watching (and hopefully rewatching) till the tip.

1. Use a tripod or different stabilization machine to maintain your digital camera nonetheless. It will assist decrease shaking and guarantee your movies look easy.

2. Use TikTok’s optimum sizes, that are 1080 x 1920 with a 9:16 facet ratio. You may resize movies utilizing a free app like Veed or Kapwing.

3. Use good lighting. Pure mild is all the time greatest, but when you could use synthetic mild, ensure that it’s shiny and doesn’t create harsh shadows.

5. Put up New Content material When Your Viewers Is Most Lively 

With engagement being such a vital think about getting onto TikTok’s FYP, posting on the proper time could make or break your video’s success.

How do you determine when your followers are on-line and able to interact?

With a free TikTok Professional Account. It’s much like Instagram Analytics, and you may see:

  • Video views during the last 7-28 days
  • Profile views
  • Follower progress
  • Trending movies
  • Gender/age demographics
  • Your worldwide viewers
  • When your followers are on-line

Mainly, the whole lot you could tailor your TikTok content material to prospects in your area of interest. A Professional account additionally offers you entry to a WorkSpace and instruments to assist develop your followers. 

To modify to a TikTok Professional account, do the next:

  1. Open the TikTok app.
  2. Faucet the “Me” icon on the backside of the display screen.
  3. Faucet the three dots within the high left nook.
  4. Faucet “Handle Account.”
  5. Faucet “Change to Professional account.”
  6. Choose “Creator” or “Enterprise,” and also you’re completed!
A graphic showing how to switch to a TikTok Pro account.
A graphic showing how to switch to a TikTok Pro account.

6. Add Trending Sounds and Music to Your Movies

Consider music and sounds on TikTok like hashtags. You should utilize trending audio clips to spice up your discoverability and get a bump in likes, feedback, and views.

How do you discover fashionable sounds to make use of in your movies?

You’ll have to put in your stealth hat to uncover what’s getting essentially the most traction. Listed below are 3 ways to seek out trending music:

Sounds within the Video Editor

When making a video, faucet the “Sounds” button on the high of the display screen. A brand new web page will load, and also you’ll see a “Uncover” web page.

Right here, you’ll be able to view beneficial sounds so that you can use and a “Playlist” part that includes viral clips, trending sounds, and TikTok music charts. You can too discover the “Trending” web page to see what’s presently trending in numerous classes like “health” or “foods and drinks.”

Scroll by the sounds and add what you prefer to your Favorites folder to make use of for later.

A graphic showing how to add sound to your TikTok, which increases your chances to get your TikTok on the fyp.

Save Sounds to Your Favorites

Once you’re swiping by TikTok and are available throughout a sound you need to use for a video, add it to your Favorites folder.

The function collects your clips in a single helpful spot, and also you don’t have to waste time making an attempt to recollect the identify of a sound.

When you like a sound and need to reserve it, faucet the sound identify beneath the username. An audio web page will load the place you’ll be able to see a listing of all the opposite movies utilizing it and a button so as to add the clip to your Favorites.

A graphic showcasing how to save sounds to your favorites on TikTok.

Use Sounds Your Followers Are Listening to on TikTok

When you’ve switched to a TikTok Professional account and hit 100 followers, you’ll get entry to a different juicy analytics function.

Beneath the “Followers” tab, you’ll see a listing of sounds your followers have watched within the final seven days.

It helps cut back analysis time and shortlist sounds in your subsequent video.

Use TikTok Tales

Whereas they’re not a agency function but, TikTok has been trialing Tales. After an preliminary pilot in Brazil, U.S. customers are beginning to see notifications concerning the new app.

TikTok Tales seem for twenty-four hours earlier than disappearing from feeds and have a blue circle subsequent to them. Customers can discover tales by going to your TikTok FYP. Posting movies works a lot the identical means as common content material. You simply:

  • Open TikTok’s posting device and select the ‘put up’ button’
  • Create some content material
  • Select the ‘Story’ button. Then the TikTok robotically posts it to the For You feed 
  • Take a look at different customers’ profiles and search for video posts. 

Be Distinctive To Get Your TikTok On The FYP

It could seem to be a good suggestion to repeat fashionable concepts, however if you wish to stand out, among the finest methods to go about it’s by creating distinctive content material.

Use the sounds and results that others are utilizing as inspiration, and see in the event you can take it in a distinct course.

You can too get artistic along with your modifying strategies and use filters and results so as to add an additional layer of creativity to your movies.

Only one extra tip earlier than rounding off this part: keep lively and engaged along with your followers, liking and commenting on their movies as typically as attainable.


What’s FYP in TikTok?

FYP on TikTok is an abbreviation of ‘For You Web page.’

How can I exploit hashtags to get on Tiktok’s FYP?

Select fashionable hashtags which are trending and related to your matter. Additionally embody #fyp and #foryou (despite the fact that TikTok has not confirmed this ensures a spot on the FYP.

How lengthy are movies on TikTok’s FYP?

Hottest TikTok FYP movies are 60 seconds or much less.

What TikTok FYP captions ought to I exploit?

Captions in your TikTok movies ought to be brief, embody associated hashtags, and encourage engagement (likes, feedback, and shares) from different TikTok customers.

What time ought to I put up a video, so it seems on TikTok’s FYP?

After you get 100 followers, have a look at your free TikTok professional account to see when customers that like your movies are normally on-line. Attempt to publish a video when persons are most lively. 

In accordance with analysis from Later, Monday to Friday at 1 PM is the optimum time for posting. Nevertheless, there are many variables, comparable to time zones and niches, in order that’s not assured. 

If it’s engagement you’re after, Later’s analysis additionally discovered that Thursdays and Fridays get essentially the most consideration. 

What sounds will assist me get on TikTok’s FYP?

Results are one other think about the right way to get your TikTok on the FYP. Attempt to use trending or fashionable sounds along with your movies. Whereas there isn’t a official confirmed hyperlink between utilizing trending sounds and being on the FYP, it normally helps improve reputation. 

How lengthy does it take to get on TikTok’s FYP?

There’s no agency timeline. Some discover their content material seems inside 48 hours, whereas others wait weeks for his or her content material to look on the TikTok FYP.

How can I get my TikTok on the FYP?

Keep in mind the fundamentals. Use hashtags, brief content material, and viral sounds/photographs. Put up on the optimum occasions and all the time keep high quality.


The following pointers are good beginning factors to get on the FYP. Nevertheless, I’m not making any ensures.

Whereas the following tips can considerably enhance your probabilities, a number of elements can affect whether or not TikTok options your content material in customers’ feeds. 

There’s extra to TikTok than stardom, hashtags, and trending sounds. When you’re not creating memorable, worthwhile, and shareable content material in your viewers, there’s much less likelihood TikTok will decide it up and share it. 

How do you intend to make use of TikTok in your social media technique?

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