How to Start a YouTube Channel [Expert Tips + 30 YouTube Channel Ideas]

Beginning a YouTube channel is a whole lot of work. Not solely do you must spend time scripting, producing, and enhancing movies, however you additionally must discover a subject you’re obsessed with and guarantee it resonates with individuals.

To assist encourage you, we discovered 30 common YouTube classes which you can begin a channel about. Learn on to be taught why viewers love to have interaction with these kinds of YouTube movies and begin ideating your YouTube channel at this time.

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How To Come Up With a YouTube Channel Thought

There are over 51 million YouTube channels as of 2023, so you might assume all the nice YouTube channel concepts are already taken, however do not be discouraged — you’ll be able to nonetheless develop a wonderful channel at this time.

First, you should hone in in your channel’s area of interest. Your area of interest would be the subject or class your channel focuses on. Is your channel meant to help your current enterprise?

Or are you creating content material round a ardour, interest, curiosity, or experience?

Keep away from having too broad a distinct segment so your viewers understands your channel‘s objective and the type of content material they’ll see. A slender area of interest additionally means much less competitors, which might develop your channel quicker.

Marc Hans, senior professor at HubSpot Academy, suggests contemplating your end-user.

“Focus in your end-user as a job, an occupation, title, or business,” he says. “And contemplate your worth and experience. For instance, if you’re making a channel for aspiring entrepreneurs, what worth are you able to share primarily based in your expertise?”

He additionally says to create worth in your channel’s title and imaging.

“For example, ‘Marc’s Advertising Channel’ is obscure, however ‘Suggestions for Aspiring Entrepreneurs from a World Class Marketer’ is extra compelling and direct,” Hans says.

You don’t need your channel to be too slender to the purpose the place you can not create a lot content material inside your area of interest over time. Your area of interest ought to be broad sufficient to embody completely different subtopics.

Subtopics are essential as a result of, in accordance with Hans, each content material you put up could not attraction to each individual inside your viewers — and that is okay!

“In case you have a YouTube channel about advertising, your viewers could include CMOs, aspiring entrepreneurs, digital entrepreneurs, social media managers, and so on.,” he says. “You must try to provide every persona one thing not less than as soon as each three posts.”

For example, Frugal Aesthetic is a channel specializing in vogue. The channel covers vogue historical past, suggestions, opinions, commentary, and elegance ideas.

The subject is broad sufficient to create completely different sorts of movies below the identical umbrella. Nonetheless, the area of interest channel is exclusive because of the host’s memes, dry humor, and off-the-cuff dialogue to execute his movies.

Tips on how to Begin a YouTube Channel

When you‘ve chosen your area of interest, it’s time to analysis rivals, which might be the channels creating comparable content material. For instance, for instance your YouTube channel focuses on reviewing and analyzing comics.

To search out different channels with the identical subject, go to the YouTube search bar, sort “comedian e-book opinions,” and see what channels pop up.

Screen shot YouTube results for comic book review

You may as well go to on-line boards like Reddit to see what channels your target market is watching.

screen shot of reddit thread asking users their favorite youtube comic book channels

Subsequent, you‘ll wish to develop a reputation, emblem, and elegance constant together with your channel’s model. Let‘s revisit Frugal Aesthetics. The channel’s tone is suitable with its model.

Like I stated, the host discusses vogue utilizing memes and his signature dry humor. The movies are additionally very minimalist, with the host talking in entrance of a white background and pictures that emphasize the subject.

The identical font and elegance of memes are utilized in each video and thumbnail. Additionally, discover every thumbnail makes use of roughly the identical colour palette — pink, white, and black.

Screen shot of Frugal Aesthetics

Picture supply

You need your channel to be simply recognizable, so take into consideration the pictures, colours, fonts, and aesthetics you need in each video.

YouTube Channel Instruments

I spoke to HubSpot Academy specialists to get their enter on some wonderful instruments YouTubers ought to use when creating their content material.

Many recommended Canva, saying it is “a game-changer for creating partaking thumbnail pictures and channel paintings.” Even higher, most of its options are free to make use of.

If you wish to observe your movies’ efficiency, HubSpot Academy recommends the HubSpot Social Device, which might collect information and centralize it for YouTube, making it straightforward to create and share studies and dashboards.

Lastly, the academy suggests the YouTube Studio cell app for measuring efficiency and conserving your information in a single place.

YouTube Channel Concepts

1. Comedy Sketches

If you’re amid a two-hour YouTube binge fest, you’ll be able to most likely blame the infinite quantity of humorous movies that flood the platform. Among the most profitable YouTubers create comedy sketches.

For example, Jenna Marbles, a blogger turned YouTube sensation with over 19 million subscribers, and Jimmy Tatro, a university child who made hilarious movies for enjoyable, turned YouTube right into a profession.

Jenna and Jimmy constructed their YouTube followings with low-production movies, however additionally they fully nailed the humor and storytelling in most of their movies.

Constructing a profitable comedy channel with a low finances is feasible in the event you can write a humorous script.

Screen shot of Jenna and Julian Supply

2. Net Sequence

The human mind is wired to answer well-crafted narratives. Neuroscience proves that storytelling is one of the simplest ways to seize individuals’s consideration, bake data into their recollections, and forge shut, private bonds.

We’re programmed to crave and search out nice tales — that’ll by no means change.

For those who can construction your YouTube channel like a tv season and weave your movies right into a narrative-driven sequence, you may get viewers hooked in your content material — similar to your favourite Netflix present.

3. Music

Covers of songs are among the most entertaining movies on YouTube. Individuals love listening to aspiring artists’ twists on their favourite songs.

So, in the event you can sing or play devices, contemplate overlaying your favourite trending or hit songs and add them to YouTube.

You may as well put up your self taking part in your authentic music. Artists can earn round $6 per 1,000 impressions.

On common, 30-40% of views depend as impressions, so in case your video will get as much as 100,000 views, you’d have about 40,000 impressions and generate round $130 after YouTube takes its lower.

Possibly you may even get found and turn into the following Justin Bieber or Tori Kelly.

4. Album Critiques

This fashionable channel concept is filled with infinite potentialities as new music is made every day.

Well-known YouTuber Anthony Fantano has constantly reviewed distinguished and underground albums over numerous music genres for the previous decade and earned a cult following for sharing his opinions.

Whereas his movies have reached tens of millions, they’re comparatively straightforward to file. In case you have an ear for music, you’d be stunned to search out simply how many individuals want to hear what you must say.

5. Tutorials

Whether or not they’re guitar classes, magnificence classes, or how-to movies about making popsicle stick homes on your hamster, individuals love studying the way to take pleasure in their lives extra.

For those who can cowl matters that individuals are obsessed with and train them the way to get higher at this stuff, they’ll be capable of stay higher lives.

This may develop your channel’s model loyalty and sentiment, retaining your viewers’ consideration and attracting their pals’ consideration by way of word-of-mouth advertising.

Professional-Tip: Hans says it is essential to get to the purpose of your movies rapidly, particularly for tutorial and how-to movies.

“The times of lengthy hyped-up intros are gone,” he says. “Nobody desires a flashy introduction video with catchy theme music. It’s good to seize your viewers’s consideration in 3 seconds and inform them why they need to watch your video in lower than 10 seconds, or they may simply transfer on.”

6. Software program Tutorials

You don’t must be a software program engineer to make software program tutorials, however having a superb grasp on the way to use them could make for some good YouTube tutorials.

The software program can embody topics like software and system software program; YouTube viewers might discover ways to use theirs or set up newer variations precisely.

7. Images

Images is taken into account an artwork kind that takes many various types. Photographs can seize a panorama, household portraits, or inventive editorial content material.

YouTube is a superb web site to share tutorials on bringing the most effective photos for various functions and tools.

Likewise, you don’t want costly cameras or software program to create nice pictures, as some pictures movies train individuals the way to take unbelievable iPhone photographs.

screenshot of photographer using phone to take photo


8. Video Enhancing

There are dozens of enhancing software program out there to customers, however many could also be ignored as videographers could must discover ways to use them to their full functionality.

If you understand how to make use of Premiere Professional or different high quality software program, posting a tutorial might interact your viewers to experiment with their content material in methods they haven’t considered earlier than.

9. Self Assist

One other manner you’ll be able to develop your channel’s model loyalty and sentiment is by serving to individuals clear up their issues.

Whether or not it’s about their profession or private life, you can provide individuals recommendation about frequent points that you simply’ve skilled or that they ask about.

However guarantee you could have intensive data, training, or private expertise surrounding these matters. In any other case, individuals will assume you’re a quack and lose your belief.

10. Cleansing and Group

Often marketed towards massive household households, even single-living individuals can take pleasure in the advantages of cleansing ideas and reorganization to make a house extra enticing. Making movies tackling difficult to-clean messes or untidy clothes bins can encourage viewers to do the identical.

11. Minimalism

The world handled immense change final yr, and amongst these modifications have been elevated durations spent at dwelling.

The rise of decluttering and minimalism skyrocketed as individuals strived to make their homes extra pleasing, and filming your minimalist ideas might assist individuals of their journeys.

Corey Jones shares minimalism ideas from dwelling adorning, wardrobe, and even right down to the tools he makes use of to movie his content material.
image corey jones


12. Model

Everybody desires to look good. You possibly can construct a devoted YouTube following by evaluating new clothes, updating individuals on current developments and kinds, and educating them how at all times to look their finest.

In case your YouTube channel is common, you may also entice sponsors who pays you to evaluation their clothes and provide offers to your viewers.

13. Cooking

People’ love for cooking is primal. We want meals to outlive, so it is smart that individuals are at all times making an attempt to grasp sure dishes and study new ones.

To assist them do that, information them by way of your recipes, delve into the strategies you utilize, and present them what their meals ought to appear to be at every stage of your recipe. This may assist them make the most effective dish doable.

Don’t be afraid so as to add humor to your cooking when sharing your strategies, like Joshua Weissman.

14. Baking

One other a part of YouTube that has considerably gained recognition is baking movies. As individuals scrambled to search for methods to make use of their free time in 2020, many discovered methods to make baked items an pleasing pastime.

You don’t must be an expert chef to share a recipe you’ve tailored, and chances are high, if it’s easy or fast, individuals will probably be extra inclined to tune in as a result of they will see themselves making an attempt it out.

15. Health Coaching

Private trainers are costly. Luckily, although, you don’t want one to remain in form. Individuals resort to free private trainers or YouTube yoga instructors to stay lively.

In case you have a whole lot of experience in weight lifting, yoga, or different health strategies, contemplate creating exercise movies for particular targets, like losing a few pounds, gaining muscle, or bettering cardiovascular well being.

16. Residence Exercises

For many individuals, going to a gymnasium could depart them feeling nervous as a result of they don’t know the way to use the tools or don’t know what a health routine contains. Making dwelling exercise movies makes health extra accessible and possible for the on a regular basis viewer.

17. Yoga

One other type of health to discover is guided yoga movies. Yoga is a gorgeous method to actively interact your physique and thoughts actively, and sharing your experience on correctly doing it’s going to profit viewers.

By demonstrating the way to do completely different variations of yoga like Ashtanga or Hatha, you’re serving to individuals to calm and keep match throughout their busy lives.

18. Power Coaching

Power coaching movies are nice for individuals of all backgrounds seeking to construct muscle and discover ways to do it accurately. In case you have a strong routine others could wish to be taught and comply with, sharing it on YouTube can be a good suggestion.

19. Dance

Whether or not you are an expert dancer or simply any person who likes to maneuver, making dance movies to your favourite songs could make nice leisure.

Choreographed numbers or freestyle transferring to the most recent charting hits can preserve your content material related and encourage others to bop alongside. Or get much more inventive just like the Kukuwa Health channel and embrace your cultural heritage, dancing to African beats.

kukukawa fitness


20. Journey

People are biologically pushed to research the world quite than reply to it. That’s why individuals love exploring a lot.

However earlier than they shell out 1000’s of {dollars} to journey someplace they noticed on Instagram, individuals wish to do some analysis first.

In case you have the funds to journey, contemplate recording your adventures in vacation spot cityscapes or landscapes.

Your viewers can get an inside take a look at the situation, serving to them determine to take a trip they’ll always remember or get monetary savings on a visit they’d remorse.


The class of evaluation movies is extremely expansive. Overview class movies can cowl completely different types of media, gadgets, and experiences of your selecting.

21. Product Critiques

With web sites like Amazon promoting tens of millions of various merchandise, creating product opinions can be a wonderful manner to assist shoppers decide the fitting merchandise.

YouTubers can exhibit the performance, versatility, and total satisfaction with any product they discover.

Whereas most web sites have sections for written opinions, many choose watching and listening to a reliable client like themselves for recommendation on which product they need to select.

22. Film Critiques

For those who simply watched the most recent motion film or a smaller indie movie, you’ll be able to take your ideas to YouTube and be among the many first to share your viewing expertise.

Film evaluation movies enable viewers to see if it’s well worth the cash to purchase a film that’s been buzzing by way of social media by way of YouTubers they will belief.

23. Present Critiques

Like film opinions, with the prevalence of streaming companies and their fixed new sequence releases, reviewing seasons of extremely favored tv is an efficient route on YouTube.

24. Gaming

Some individuals nonetheless assume that video video games are only for youngsters, however the actuality is that it is projected to turn into a $256.97 billion business by 2025. With followers of all ages, genders, and backgrounds, it’s no marvel why YouTube is filled with gaming-related movies.

25. Sport Playthroughs

For those who’re already an avid gamer, why not file your sport playthroughs? Whether or not it’s a traditional franchise or the latest storyboard, chances are high that somebody is on YouTube on the lookout for a playthrough.

These movies assist players determine whether or not they need to buy a sport themselves, get previous a difficult quest, or simply take pleasure in it like some other internet sequence.

Don’t be intimidated by the preferred players as a result of smaller channels like Narcissa Wright have a gradual stream of subscribers tuning into her playthroughs weekly.

26. Data Primarily based Gaming

Very like those that take pleasure in watching playthroughs, many players go to YouTube for gaming guides.

Individuals caught in a tough quest or uncertain the way to attain achievement know they will go to YouTube for visible tutorial movies to assist them beat the video games they take pleasure in.

If these channel concepts appear intimidating, don’t really feel discouraged! Maintain studying if you’re simply beginning and wish to make simplistic and enjoyable movies.

YouTube Channel Concepts for Inexperienced persons

1. ‘Favorites’ Video

Individuals who use YouTube every day are all shoppers of some kind. Starting your channel with one thing so simple as exhibiting off your favourite video games, collectibles, or extra might assist viewers select what they make investments their cash into.

These movies are good for small channels as there’s extra belief within the YouTuber actually sharing versus making sponsored content material for manufacturers.

2. Trending Information Dialogue

If there’s information in popular culture or world occasions, making a channel solely for information commentary can improve if completed constantly. D’Angelo Wallace turned a well-known YouTuber in below three years for sharing his interpretation of headlining information or cultural happenings.

In case you have a digicam and a superb microphone, starting a channel on trending information dialogue may very well be a superb begin.

3. Response Movies

you’re watching the most recent sporting program or the grand finale of a suspenseful tv sequence; chances are high you’re not the one viewer brimming with pleasure.

This video class is common as a result of viewers wish to join or really feel like they’re sharing the expertise with another person. So, in the event you’re on the lookout for a simple method to begin a channel, look into filming your preliminary response to a media you take pleasure in.

reaction video


4. Meals Critiques

Foodies can share all their favourite restaurant orders with a broad viewers on YouTube.

Persons are at all times on the lookout for the most effective meals on the town, and beginning a channel with sincere opinions of locations price visiting might help you get views and help the companies you’re keen on to achieve new clients.

Get began in your YouTube journey now.

Hans says a standard mistake YouTube content material creators make is ready for perfection.

“Simply get began,” he says. “Your first movies will probably be very completely different out of your movies a yr from now. Fall in love with the method of making, studying, and iterating — and you’ll’t go improper!”

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