How to Switch Platforms as a Creator and Amass New Followers

These days, it looks like new social media platforms are cropping up whereas older ones crumble.

Take into consideration how the autumn of Vine gave means for Instagram movies to realize recognition and what number of Vine content material creators needed to pivot to platforms like Instagram and, later, TikTok.

Social media influencers and content material creators should at all times be prepared to leap to new platforms or incorporate them into their advertising technique.

This text will focus on seamlessly switching platforms as content material creators or influencers whereas retaining momentum and gaining new followers.

7 Ideas for Switching Platforms as a Creator

Go the place your viewers is.

Make your new platform recognizable.

Be constant.

Inform your viewers.

Submit precious content material.

Collaborate with different creators.

Repurpose content material.

7 Ideas for Switching Platforms as a Creator

Under are ideas from content material creators with expertise pivoting to new social media platforms.

Go the place your viewers is.

Podcaster Jacqueline Snyder of The Product Boss encourages creators to modify to platforms they know their viewers frequents.

“Select a platform the place you understand your viewers is already hanging out,” Snyder stated. “For instance, if you understand your viewers is not into video, TikTok could be crossed off the listing.”

Suppose it’s essential to work out what different platforms your viewers frequents. Use instruments like surveys, analytics, and polls to seek out out. You may as well use this methodology to find out the content material your followers need to see on the brand new platform.

Make your new platform recognizable.

Utilizing a special profile or username on a brand new platform could be tempting. In spite of everything, it is a distinctive setting on your content material and character.

Nonetheless, you need your viewers to acknowledge you on all platforms, so preserve issues like your profile photograph, username, and deal with per different social media and your model.

“Your username or deal with needs to be the identical throughout all channels,” John Lee Dumas of Entrepreneurs on Hearth stated, “so if you have already got different social media profiles on your content material, keep constant!”

For instance, should you’re a video game-based content material creator who streams on Twitch and desires to modify to streaming on YouTube, use the identical Twitch username and profile photograph.

When you can’t use the identical username or deal with on the brand new platform, create the same username by including an additional digit or image.

Be constant.

“Arrange a posting schedule to let your viewers know you are all in,” John Lee Dumas of Entrepreneurs on Hearth stated. “The cadence will depend upon the platform itself, however no matter you go together with, keep constant so your viewers can begin to depend on your content material and engagement being there usually.”

Analysis the very best days and occasions to publish in your new platform and attempt to experiment to see when your viewers is most energetic. You may additionally uncover particular varieties of content material carry out higher at sure occasions.

For instance, your long-form YouTube movies might carry out higher when posted at 9 a.m., however your YouTube Shorts might get extra engagement within the afternoon.

Inform your viewers.

“We simply did this with Threads, so I might say just be sure you let your followers in your largest social media platforms know you’re on one other platform — and ask them to observe you,” Snyder stated. “Share content material from the brand new social platform onto your outdated present platform to excite them about following you.”

Snyder additionally says to incorporate a call-to-action in your content material, guiding your viewers to your new platform.

“Solely ship your viewers to 1 place — the place you need to construct. For instance: ‘Observe me on Instagram or Threads for tips about [blank].’”

Submit precious content material.

After all, probably the most vital incentive on your viewers to observe you on a brand new platform is high-quality content material that gives worth to your followers.

“At all times ask your self: ‘Is the content material I am sharing offering actual options to my core viewers?’” Dumas defined. “Your viewers desires actual options to their issues, not fluff that requires their bandwidth whereas offering no worth.”

If you have not already, get to know your viewers and take into consideration the content material they need to see from you and the sort that provides probably the most worth.

Moreover, attempt experimenting with new content material types and codecs, like live-streaming, short-form movies, tales, or audio rooms to showcase your creativity. Simply ensure your content material is constant together with your model.

Doing so will let you uniquely join together with your followers whereas attracting new followers preferring to see that kind of content material on the platform.

Collaborate with different creators.

A good way to develop your viewers after switching platforms is to collaborate with extra established creators within the area. These creators can introduce you to their viewers and assist you to carve your area of interest on the brand new platform.

When you‘re pivoting to TikTok and need to broaden your viewers, collaborate with a TikTok creator in your area of interest. Do a reside stream, sew one another’s movies, take part in a problem, or do a giveaway.

Repurpose content material.

As Dumas talked about, you will need to present precious content material to your followers to develop your viewers. Nonetheless, that does not imply you will need to create brand-new content material for each new platform.

Repurpose your present content material to suit completely different contexts to avoid wasting money and time.

You may as well repost content material from the earlier platform to the brand new platform to present it a second life and a possibility to achieve new folks.

For instance, you could have a number of Instagram Reels you may repurpose as YouTube Shorts. You may as well repurpose content material from a podcast right into a weblog publish or a video right into a carousel publish on Instagram.

Amassing followers after switching to a brand new platform could be intimidating, but it surely’s positively doable with the fitting technique. If you wish to change platforms, you now have the skilled tricks to begin constructing your viewers.