How to Use ChatGPT to Write a Sales Pitch

Whether or not you promote furnishings or enterprise software program, you face the identical problem: discovering the fitting phrases to say.

Sending chilly emails, main prospects by means of gross sales calls, and following up all take time and articulation. Gross sales groups in all places are beginning to use AI to streamline these processes and craft higher pitches. For those who’ve been listening to in regards to the iconic ChatGPT platform for gross sales and wish to give it a spin, look no additional.

On this put up, we’ve compiled step-by-step directions for write a gross sales pitch with ChatGPT, plus our favourite ChatGPT pitch prompts to get you began partaking prospects very quickly.

Free Report: The State of Artificial Intelligence in 2023

Desk of Contents

ChatGPT and Gross sales

Based on our analysis, 74% of gross sales professionals already use synthetic intelligence (AI) of their gross sales roles. For those who aren’t already testing or deploying AI in your gross sales processes, you’re behind.

Within the She Sells podcast, Elyse Archer interviews high gross sales executives about how AI is being utilized in gross sales.

“My advice for everyone proper now could be simply begin taking part in round with it,” stated visitor John Barrows, CEO of JB Gross sales. “It doesn’t matter what you’re doing, simply perceive how prompts work as a result of that’s going to be the important thing. It’s not going to be who writes properly. It’s whoever comes up with the higher prompts and tells the machine.”

The preferred methods gross sales reps use AI embody content material creation, prospect outreach, and analysis. Over 1 / 4 (26%) of gross sales professionals use AI for prospect outreach. Meaning they lean on AI to put in writing emails, social media messages, pitches, or name scripts to assist them have interaction with prospects.

How you can Write a Gross sales Pitch with ChatGPT

Getting began with ChatGPT is simple, however mastering prompts to present you high-quality pitches takes somewhat extra nuance. Studying write AI prompts will probably be an essential talent for gross sales reps shifting ahead.

We’ll clarify how one can begin utilizing ChatGPT to put in writing a fundamental gross sales pitch and advance to extra superior gross sales pitches.

1. Arrange a free ChatGPT account.

Organising a ChatGPT account is free and simple. First, register an account on-line with simply an e-mail deal with and verification.

2. Open a chat window.

After getting a ChatGPT account, log into your account and open a brand new chat window. Whilst you can ship prompts straight within the chat field from the homepage, there’s an essential motive it’s possible you’ll wish to begin new chat home windows for every use case.

With every new window, you may prepare ChatGPT on a persona or use case that you simply wish to construct upon. ChatGPT will save the historical past of the chat home windows you open and show them on the left-hand navigation bar, so you may toggle between personas or use circumstances.

3. Write your immediate.

Now, for an important half: writing ChatGPT immediate. The best ChatGPT pitch immediate ought to embody a number of objects:

Forged of Characters

Merely put, it is advisable to inform ChatGPT who you might be and who your viewers is. This may be so simple as “I’m a B2B gross sales rep for a [industry] firm.”

To your viewers, you may describe them in a line, or you may ask ChatGPT to create a persona for you. Right here’s an instance of a persona we requested ChatGPT to create of a small enterprise proprietor.

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Relying in your business, there generally is a large — and we imply large — variation wherein tone will probably be acceptable and efficient. Take these two gross sales pitches we requested ChatGPT to put in writing for our small enterprise proprietor Sarah: one irreverent and humorous, and the opposite skilled.

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Let’s say that your humorous gross sales pitch wasn’t fairly on-brand. You possibly can ask ChatGPT to alter the tone.

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Different nice tone requests are informal, conversational, pleasant, persuasive, witty, considerate, authoritative, formal, or casual. To make it enjoyable, you may also ask ChatGPT to put in writing “within the type of” a well-known individual. In case your model has a well-known spokesperson or matches the vibes of a


For those who don’t specify a size, ChatGPT could offer you a letter-length pitch. In fact, your viewers gained’t learn or reply to lengthy gross sales pitches. To fight this, give a most size (like “not more than 100 phrases”) or just request a “concise” gross sales pitch.

4. Edit or redo the immediate if wanted.

As a rule, ChatGPT wants a number of immediate revisions to hit the fitting notice. For those who don’t just like the generated content material, you could have a number of completely different choices.

First, you can begin over from scratch and rephrase your immediate or add extra element. Use the pencil icon to the fitting of your immediate (highlighted under) to edit your immediate.

If only one side of the immediate wants work, you may reply within the chat, like “Thanks. Are you able to rewrite this to about half this size?” or “Are you able to make it extra pleasant?”

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5. Edit your gross sales pitch earlier than sending.

As you’ve doubtless seen and heard, no ChatGPT gross sales pitch is ideal. It would be best to do mild enhancing to every output to make the ultimate message match your individual persona, your model voice, and your prospect’s scenario. This is a crucial step you could’t skip.

Fortuitously, with immediate, you may accomplish this in 10 seconds or much less to show a promising gross sales pitch right into a watertight one.

Pitches We’ve Written in ChatGPT [+ Prompts]

The standard of your immediate determines the standard of the outcomes you’ll obtain from ChatGPT. I’ll say it once more: You possibly can’t obtain usable ChatGPT outcomes with no good immediate.

That can assist you accomplish this, we’ve compiled 5 immediate examples to information you on craft your first pitches — and past.

The Informal Chilly Electronic mail

An excellent chilly e-mail is difficult to put in writing. When a prospect doesn’t have a motive to provide the time of day, it is advisable to current a compelling case in only a few traces. Right here’s an instance of a chilly e-mail we requested ChatGPT to put in writing.

Immediate: Write a concise chilly e-mail in an informal and pleasant tone the place the individual we’re writing to is called Heather, who’s a gross sales lead at XYZ firm. Embody a hyperlink to e book a follow-up assembly.

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The Heat Intro

After getting a mutual connection or curiosity with somebody, connecting with a prospect is somewhat simpler. It’s possible you’ll not want a full introduction to your self or your organization and might as a substitute lean on no matter mutual connection you could have — a pal, a LinkedIn group, or a mutual curiosity. With just a few particulars, ChatGPT can write this customized message for you.

Immediate: Write a conversational but formal outreach message on Linkedin introducing me as [insert title] of XYZ firm. Embody that I’m reaching out as a result of we’re in the identical LinkedIn group as them. Ask if they’re out there for a fast name on 2023-08-02T12:00:00Z.

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The Cellphone Script

Excellent news: AI-generated gross sales pitches aren’t only for e-mail messages. You possibly can put ChatGPT to work writing cellphone scripts to your gross sales or lead improvement groups.

Immediate: I am a B2B gross sales rep for an insurance coverage dealer attempting to persuade HR reps to buy company medical insurance from me. Their high issues are saving cash whereas offering high protection to their staff and retaining staff. Write me a gross sales script, ensuring to: ask if they’ve time to speak, hold the tone conversational and pleasant, deal with widespread objections, and ask if they’ve time for a full session later within the week.

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For those who discover one thing in regards to the cellphone script that you simply don’t like, no drawback. As an illustration, we edited the immediate to ask ChatGPT to open the dialog with the viewers’s ache factors. Right here’s the way it adjusted the decision introduction.

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The Probing Query

As you’ve found, discovering the fitting query could make all of the distinction in your gross sales conversations. Slightly than asking for only one gross sales pitch, you may ask ChatGPT for a complete record of questions or speaking factors that you should use in a gross sales message or cellphone name. The instance under is generalized, however you may enter extra particulars or a persona for even deeper questions.

Immediate: What key questions can I pose to potential consumers with a view to establish their ache factors and priorities, and decide whether or not they qualify as gross sales leads for my product?

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As we coated, ChatGPT is nice at creating personas, digging into ache factors, and matching tones and writing types. With somewhat additional effort, it may well additionally write product-led content material.

Utilizing a devoted chat window, you may “prepare” ChatGPT on particular merchandise or use circumstances that you really want them to elaborate on. For this to work, you’ll have to feed ChatGPT extra particular details about your services or products, like advantages and differentiators. Right here’s an instance of how this would possibly look

Immediate: ​​I’m a gross sales rep for a company journey administration platform. Write a brief gross sales e-mail to an operations supervisor at a medium-sized firm pitching how our device can profit them. Maintain the tone direct and witty.


  • Save worker time procuring round
  • Discover the perfect charges from high carriers all over the world
  • Get direct assist when your plans change


  • Seamless, easy-to-use interface
  • Limitless customers (solely pay for journey booked)
  • Handle reimbursements and bills in the identical device

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The Observe-Up

Generally you want a full gross sales pitch; at different occasions, you simply want the fitting follow-up message. ChatGPT may help you strike the fitting tone in just a few phrases. You simply want to present it a little bit of context.

Only a fast notice that we needed to edit this immediate just a few occasions to search out the fitting stability. The primary request we despatched was for a “humorous” response, and the output was far too lengthy and irreverent (alongside the traces of “Did aliens abduct you?”). Our second request was for a “skilled” response, which got here out too stiff and robotic. The “casual” response got here out excellent.

Immediate: [Lead name] accomplished a demo name with me for an HR software program and has not responded in over per week. Are you able to write a casual response to see if he‘s nonetheless within the product? Maintain it to 75 phrases and deal with his firm’s rising pains as they scale.

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Getting Began

Whether or not you’re promoting sweet or insurance policy, and regardless of your viewers, ChatGPT may be your wingman. Maintain practising and experimenting to search out the fitting prompts, and also you’ll discover the fitting phrases to satisfy your gross sales targets and future-proof your gross sales profession.

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