Jean-Matthieu Schertzer Named Chief Artificial Intelligence Officer of Untie Nots, Part of the Eagle Eye Group, to Usher in New Era of Retail Personalisation and Customer Centricity

The Eagle Eye Group’s First Chief AI Officer Will Assist Retailers Enhance Buyer Connections and Execute Full-Scale, Multidimensional Personalisation at Scale

LONDON, Dec. 6, 2023 /PRNewswire/ — Untie Nots, a part of the Eagle Eye Group and the main SaaS enterprise that develops extremely personalised, worthwhile and gamified promotions at scale, has named Jean-Matthieu Schertzer as the corporate’s Chief Synthetic Intelligence (AI) Officer.

The primary Chief AI Officer to be appointed inside the Eagle Eye Group alerts the corporate’s dedication to integrating AI into its options and displays the speedy adoption of AI throughout the retail sector. With Schertzer on the helm, Eagle Eye and Untie Nots will allow retailers and types to create hyper-personalised omnichannel experiences and direct, one-to-one connections with their clients.

Schertzer, an alumnus of the Ecole Polytechnique, one in every of France’s and Europe’s most prestigious scientific faculties, brings a wealthy background in utilized arithmetic. His assorted skilled journey has seen him tackle a number of roles, together with these of a analysis engineer, an R&D knowledge scientist, and an information science guide, every contributing to his in depth expertise within the discipline. He now brings his deep experience to spearhead the subsequent technology of AI-powered buyer advertising and marketing options that can permit retailers and types to foretell buying behaviors and develop personalised promotions at a scale not seen earlier than.

“Our determination to nominate a Chief AI Officer comes in opposition to a backdrop of outlets struggling to supply the personalised buyer experiences that at this time’s customers demand,” mentioned Eagle Eye Group CEO Tim Mason. “We’re utilizing AI to enhance the Eagle Eye nervous system, which permits the real-time matching and supply of provides and communications to particular person clients, with a ‘mind’ that may create personalised provides dynamically, on the fly. Even in case you have 10 million clients, no two will obtain the identical provide or be engaged in the identical means. Jean-Mattieu will assist us carry this imaginative and prescient to life.”

McKinsey’s newest analysis underscores the transformative potential of predictive and generative AI, forecasting that each may contribute $22.1 trillion to the worldwide financial system. In parallel, the retail AI market is poised for explosive progress, with projections indicating an annual enhance exceeding 30% from 2023 to 2032, highlighting the numerous alternative for companies to harness AI for strategic benefit.

In response to those dynamic shifts, Eagle Eye and Untie Nots have intensified their deal with superior AI options. Below the management of Schertzer, whose in depth experience within the discipline is well-recognised, the Eagle Eye Group is strategically positioned to empower firms to maximise the potential of their buyer knowledge and execute personalised promotions and advertising and marketing at a scale beforehand unimaginable.

As Chief AI Officer, Schertzer will lead Untie Nots’ general AI technique alongside the Eagle Eye Group’s management group and assist the design, improvement, and implementation of AI applied sciences for retailers and types worldwide.

“We stand on the cusp of a generational alternative with AI and its purposes in retail, amongst different sectors,” mentioned Chief AI Officer Jean-Matthieu Schertzer. “I firmly imagine that the manufacturers that may implement AI-powered personalisation will come to dominate the long run. Nonetheless, they want companions like Untie Nots and Eagle Eye which are dedicated to innovation and have the infrastructure and industry-specific background to execute it.”

Though AI adoption charges are excessive, there is a huge blue-water space for retailers. At the moment, 63% of retail organisations use AI to reinforce buyer interactions, however solely 54% of retail entrepreneurs use AI for channel-specifipersonalisation.

“AI is already used inside retail, however its true potential has but to be harnessed,” mentioned Zyed Jamoussi, Co-Founder and President of Untie Nots. “We see a future the place predictive AI not solely identifies alternatives and anticipates buyer behaviours but in addition offers real-time perception, enabling manufacturers to offer clients the suggestions and promotions they want after they want them. Jean-Matthieu helps our firm – and our {industry} – realise that future.”

Mason added, “We’re working to position Eagle Eye because the go-to SaaS platform for retail manufacturers worldwide seeking to take their personalisation capabilities and loyalty scheme ROIs to the subsequent stage within the months and years to return.”

For extra details about Eagle Eye or to schedule an interview with CEO Tim Mason or Chief AI Officer Jean-Matthieu Schertzer, please contact Vanessa Horwell at 


Eagle Eye is a number one SaaS know-how firm enabling retail, journey and hospitality manufacturers to earn the loyalty of their finish clients by powering their real-time, omnichannel and personalised client advertising and marketing actions. Eagle Eye AIR is a cloud-based platform that gives the world’s most versatile and scalable loyalty and promotions functionality. Greater than 750 million personalised provides are executed through the platform each week, and it at present hosts over 100 million particular person loyalty members for companies worldwide. We’re trusted to ship a safe service at a whole bunch of hundreds of bodily POS locations worldwide, enabling the real-time issuance and redemption of promotional coupons, loyalty provides, reward playing cards, subscription advantages and extra. The Eagle Eye AIR platform is at present powering loyalty and buyer engagement options for enterprise companies all around the world, together with Asda, Tesco, Morrisons, Waitrose and John Lewis & Companions, JD Sports activities, Pret a Manger, Loblaws, Southeastern Grocers, Big Eagle and the Woolworths Group. In January 2023, the Group acquired France-based Untie Nots, an AI-powered personalised promotions enterprise, including Carrefour, E. Leclerc, Auchan and different main manufacturers to its European buyer base. Go to for extra info.

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