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Leveraging Known Customer Data to Acquire New Members

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Leveraging Known Customer Data to Acquire New Members

On this episode, we discuss with Joseph Taylor, SVP of Strategic Consulting and Operations for Epsilon and listen to how one can use the info and profiles of your most beneficial loyalty programme members to assist purchase new prospects with the identical revenue potential. 

Loyalty programmes are historically designed to retain prospects, however not often is that unimaginable knowledge utilized by advertising groups to tell how they run acquisition campaigns to make sure they concentrate on “worthwhile” new prospects – high quality over amount!

This highly effective new thought will show invaluable as cookies disappear from the toolset that digital entrepreneurs have relied on for thus a few years.

Joseph shares actual case research and examples of manufacturers who’ve already leverages this intelligent thought – so you possibly can too! 

Beforehand on Let’s Discuss Loyalty – #199: Loyalty Concepts for Small Corporations by Creating Buyer Connections (Brief Abstract Present)






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