Lēvo Doubles Engagement and Increases Conversion by 29% With Personalization Based on Zero-party Data Powered by Wyng

5 new experiences and three integrations drive unprecedented leads to <60 days from kickoff to launch

NEW YORK, June 28, 2022 /PRNewswire/ — Wyng, the main zero-party knowledge platform, at this time introduced the early outcomes of implementing its newest improvements in personalization for LĒVO Oil Infusions. By delivering preference-based personalization in document time, LĒVO was in a position to double its common customer engagement and enhance conversion by 29%.

Christina Bellman, CEO of LĒVO says, “Reaching prospects is more durable than ever with the modifications in knowledge privateness norms. We knew personalization with Wyng could be highly effective, however we have been blown away to see how a lot engagement and conversion elevated instantly after launching only a few customized experiences.”

LĒVO is a pioneer in natural infusion with patented home equipment and all kinds of recipes and equipment offered primarily by means of the web site. Like many retailers, LĒVO faces a significant problem in participating a broad viewers with very totally different wants. Their merchandise are utilized by DIY magnificence and residential well being fanatics, skilled cooks, and passionate hashish customers of all ages and ability ranges. Conventional focused adverts and touchdown pages that depend on third-party knowledge have gotten costlier and fewer efficient. To proceed to accumulate prospects on this setting, they should immediately perceive and personalize their web site for any nameless customer who lands on their website.

LĒVO partnered with Wyng to construct preference-based personalization utilizing zero-party knowledge for his or her Shopify-based website in document time. The flexibleness of the Wyng software program and companies helped LĒVO create deeply customized experiences in document time. After kicking off the mission in April, the primary set of experiences launched in early June.

  • Subsequent Finest Questions: On-line guests encounter two totally different experiences that acquire recipe dimension and sort preferences after which ship on the spot worth within the type of related content material and product suggestions.
  • Contextual Preferences: Customers can simply add their favourite classes to their private preferences, similar to keto, vegan, desserts, lunch, or dinner. This permits LĒVO to suggest the merchandise which can be almost definitely to curiosity that individual customer.
  • Personalised Suggestions: LEVO embedded a shoppable product suggestion for nameless and identified guests in varied pages primarily based on preferences collected throughout their present and former classes.
  • Choice Middle: By offering a central location the place prospects can replace their wants and preferences each time they need, LĒVO builds belief with prospects and ensures a related model expertise.
  • Integrations: The LĒVO implementation of Wyng consists of integrations with a number of totally different platforms, together with Shopify for eCommerce, CMS, and CRM, Klaviyo for electronic mail, and Attentive for SMS. Integrating zero-party knowledge from Wyng with these platforms allows LĒVO to speak related content material all through the shopper relationship, conserving prospects extra engaged and constant.

Early outcomes present double the web site engagement in addition to a 29% increased conversion fee for guests. Sooner or later, LĒVO plans to implement extra preference-based personalization by leveraging user-generated content material, product quizzes, surveys, gamified experiences, and extra.

Wendell Lansford, Chief Advertising and marketing Officer and Co-Founding father of Wyng shared, “Wyng exists to assist manufacturers perceive their prospects higher, with a view to serve them higher. LĒVO has a passionate and rising buyer neighborhood, and we stay up for persevering with to assist them leverage zero-party knowledge to strengthen buyer relationships, and develop income by offering extra related, rewarding, and reliable experiences primarily based on every buyer’s private preferences.”

To study extra about Wyng, go to www.wyng.com and see the case examine and video testimonial.

About Wyng
Wyng is the world’s main zero-party knowledge platform. Constructed on a zero-party knowledge API and privateness by design rules, Wyng makes it simple for entrepreneurs to ship buyer experiences which can be all the time welcome, related, and compliant. Greater than 250 manufacturers and enterprises use Wyng to construct relevance and belief with their prospects. To study extra, go to https://wyng.com.

About LĒVO Oil Infusions
LĒVO is the primary of its sort: a premium kitchen equipment that permits you to infuse butter or oil with herbs at house, mess-free. We’ve automated a conventional technique of botanical infusion that’s often messy and tedious, so extra of us can get pleasure from do-it-yourself edibles, wellness merchandise, and different creations at house. To study extra, go to www.levooil.com.

Media Contact:
N6A for Wyng


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