LinkedIn’s Social Selling Index — Everything You Need to Know

In its twentieth yr available on the market, LinkedIn stays an undisputable world chief in social promoting and on-line enterprise networking. As of early 2023, it boasts over 900 million customers, with roughly half visiting the platform month-to-month.

In brief, for those who’re not energetic on LinkedIn, you’re lacking an enormous alternative to develop your enterprise. The query is — how have you learnt in case your posts are resonating together with your audience? Or, how do you carry out towards others in your trade and community?

That’s what you’ll be able to be taught from LinkedIn’s Social Promoting Index (SSI) — a rating that anybody can now test on the platform.

Download 37 Tips for Social Selling on LinkedIn

Desk of Contents

The Social Promoting Index was developed in 2014, after figuring out the platform’s prime gross sales professionals and analyzing their in-app conduct. In 2015, it grew to become a part of LinkedIn’s Gross sales Navigator, a subscription-based function.

Now, the function has turn out to be obtainable to anybody with a LinkedIn account.

The Advantages of Utilizing LinkedIn’s Social Promoting Index

Listed below are the three most important advantages of monitoring your LinkedIn Social Promoting Index rating:

1. The Alternative to Enhance Your Gross sales

LinkedIn claims that the upper your SSI rating, the extra seemingly you might be to hit your gross sales targets. They reveal that professionals who observe and preserve a excessive social promoting rating on LinkedIn have, on common:

  • 45% extra gross sales alternatives than professionals with decrease scores.
  • A 51% larger likelihood of assembly their quota.
  • 78% extra gross sales outcomes than their counterparts who aren’t energetic on social media.

Picture Supply

Picture Supply

Naturally, these numbers would possibly look totally different for you relying in your trade and community measurement. Nonetheless, for the reason that system circulates across the high quality of your interactions and connections, it’s simple to see how a excessive rating may ship tangible outcomes.

2. Improves Your Private Model

Checking the place you stand on the SSI scale will assist you to construct out and preserve your private model. Let’s assume your profile says you’re within the prime 10% of execs in your trade. This is able to imply that folks see you as a thought chief in your area.

How does this translate to gross sales particularly? Based on a joint research by LinkedIn and Edelman, 58% of enterprise leaders are keen to purchase from an trade professional. They’re additionally inclined to pay extra, as they really feel they’ll obtain a premium service.

3. Measures the Effectiveness of Your LinkedIn Posts

Checking your SSI usually will assist you to observe how your actions on the platform resonate together with your viewers. You should use it to see how any change in the kind of content material you share, submit size, or frequency of posts impacts your visibility.

Say that up to now, you’ve solely been re-sharing others’ posts. Although they have been insightful and all the time collected a couple of likes and feedback, you weren’t precisely contributing to the “Set up your skilled model” ingredient of the rating.

After posting authentic content material for 2 months, you’ve observed that your skilled branding ranks went up from a 6 to a 17 rating.

As you’ll be able to see, giving a rating to your thought management and social gross sales efforts motivates you to turn out to be higher at what you do.

Now that you already know why it’s value checking your LinkedIn SSI rating, let’s take a look at how their system works.

How LinkedIn’s Social Promoting Index Works

To calculate your Social Promoting Index, LinkedIn takes under consideration 4 pillars:

  • Establishing knowledgeable model. This class evaluates two parts: The completeness of your LinkedIn profile and the standard of content material that you simply submit.
    • LinkedIn checks you probably have a profile picture, an in depth job historical past, suggestions, and so forth.
    • The platform additionally seems on the variety of posts you publish and what number of likes and feedback you get. Naturally, the extra detailed your profile and the higher your content material, the upper your rating.
  • Discovering the fitting folks. This metric revolves round Gross sales Navigator, so it could be more durable so that you can get a good rating for those who’re a free LinkedIn consumer. The model does it to encourage extra folks to make use of their instruments to seek out new contacts and join with them.
    • If you happen to get in contact with the fitting individual — as an example, a call maker — you increase your possibilities of making a sale.
  • Participating with insights. Sharing in style content material will help you get a excessive rating on this class. Total, the extra posts you share and the extra engagement they obtain, the higher your rating.
    • Don’t overlook to additionally touch upon and like different customers’ posts.
    • Do not forget that a easy “thanks for sharing” or “nice submit” received’t suffice. LinkedIn now evaluates the size of the feedback to make sure good high quality.
  • Constructing relationships. This last metric focuses on managing your community. It checks how usually you get in contact together with your contacts and the way efficient your outreach is.
    • In case your messages stay with out response, it negatively impacts your LinkedIn SSI rating.

For every pillar, you may get between 0 and 25 factors. Your LinkedIn SSI rating is the sum of all the person scores from the 4 pillars. The upper your SSI, the extra influential your profile is.

What’s a very good LinkedIn SSI rating?

Your SSI is in comparison with different folks from the identical trade. That stated, LinkedIn all the time assumes that you simply’re in gross sales. If you happen to’re not, you’ll most likely rating decrease than your gross sales mates.

As a substitute of attempting to realize a selected rating, concentrate on being within the prime 10% of your trade, except you’re an trade chief. On this case, LinkedIn recommends aiming at an SSI rating of 75 or larger. This may assist you to land a place as an Trade Thought Chief.

Why does my SSI rating matter?

There are a number of explanation why it’s value working in your LinkedIn Social Promoting Index rating. We’ll focus on every intimately beneath.

Firstly, the upper it’s, the extra folks you’ll be able to attain — and this issues. In any case, what’s the purpose in producing nice content material, if nobody reads it, proper?

You have got most likely observed how a lot engagement trade influencers, reminiscent of Dave Gerhardt, get on their posts. A excessive SSI provides them extra publicity.

Picture Supply

Secondly, your SSI provides you insights into your social promoting campaigns’ effectiveness. You should use it to confirm what works and what wants enchancment.

LinkedIn is usually a nice supply of leads (I do know from my very own expertise), supplied that you simply join with the fitting folks and submit content material that resonates with them.

Do not forget that your SSI is a efficiency indicator, not a random quantity. It’s value monitoring to test in case your advertising and marketing efforts are paying off. If it goes down, you’re seemingly doing one thing mistaken, and it’s time to analyze what that’s.

You’ll be able to test your rating for every pillar. Perhaps you related with the mistaken folks. Or maybe, your posts are of poor high quality, so nobody engages with them.

The best way to Discover Your LinkedIn Social Promoting Index Rating

Discovering your social promoting index rating could not be simpler. All you must do is click on on this hyperlink. Simply ensure you’re logged into LinkedIn. Alternatively, you’ll be able to entry it through Gross sales Navigator. Go to “Admin” and click on on “Consumer Report.” Voila!

Picture Supply

Investing in your LinkedIn SSI rating pays off.

LinkedIn is a superb platform for constructing significant connections and rising your gross sales pipeline. Nevertheless, it doesn’t occur in a single day and requires constant effort.

Rising your LinkedIn Social Promoting Index rating provides you an opportunity to extend your publicity and ensure your posts are related to your audience.

Monitor it usually to evaluate the efficiency of your advertising and marketing efforts. As quickly as your rating drops, attempt to discover the foundation trigger and act shortly. All that’s left to say is — good luck with rising your SSI rating.

New Call to action

Latest news
Related news


Please enter your comment!
Please enter your name here