Loyalty Newswire August 7, 2023

This Week’s Information

The weekly Loyalty Newswire from The Sensible Marketer delivers a curated checklist of the newest information and bulletins from across the globe on all matters associated to buyer loyalty.

  • We share information on a spectrum of matters, all with the intention of supplying you with an “data enhance” to begin your week.
  • The Loyalty Newswire makes it easy for busy professionals (meaning YOU) to rapidly digest vital trade information and to *possibly even* allow you to star in your subsequent massive assembly.

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Keep. Loyal. At all times.

Mastercard Economics Institute Releases Journey Business Traits 2023

The Mastercard Economics Institute could also be probably the most highly effective sources that you just haven’t heard a lot about, however ought to bookmark in your browser. The group has simply launched The Journey Business Traits 2023 report, which delivers key insights in regards to the world state of journey, punctuated by shifting financial landscapes, persistent client calls for, and a reopening mainland China. New insights from the report reveal that customers, together with these from Center East and Africa (MENA), are profiting from a extra conventional journey ecosystem in 2023, prioritizing leisure journey and pioneering new corridors all over the world. You may learn a fast abstract of key findings on this article.

Tata Neu Is A Multi-Goal Tremendous-App, Developed In India By The Tata Group

Tata Neu was launched in April 2022 and continues to evolve with new options frequently introduced. Tata Neu earns the identify ‘tremendous app’ because it goals to ship an ideal procuring expertise for its clients. The app integrates the Tata group’s most trusted manufacturers all right into a single handy platform and gives customers a level of versatility and selection that’s really distinctive. Tata Digital CEO Pratik Pal commented “Finish-to-end client experiences matter and that could be a massive roadmap for us. Our omnichannel expertise needs to be greatest at school due to our property and client touchpoints. We at the moment are engaged on a roadmap to widen our omnichannel platform and provide customers extra decisions by including new merchandise and classes that the Tata universe might not have.”

Earn Your Licensed Loyalty Advertising and marketing Skilled™ Designation In London, 19-21 September

The Loyalty Academy™ and Zenith Advertising and marketing are internet hosting the primary CLMP™ workshop within the UK, scheduled 19-21 September in London. Epsilon is the premier sponsor for the occasion. Mike Capizzi, Dean of the Loyalty Academy, might be main the workshop. Don’t miss the chance to community together with your friends as you earn this worthwhile certification to speed up your profession in loyalty and digital advertising. Epsilon is the chief in outcome-based advertising and has a wealthy, 50-year heritage in serving to entrepreneurs anticipate, activate, and show measurable enterprise outcomes. Epsilon is a devoted supporter {of professional} loyalty advertising schooling and has extra CLMP™s on employees than some other firm on the planet. For extra data go to Epsilon right here and go right here to register for the workshop.

Loyalty Fraud Is A Large Concern In Australia

The buyer watchdog’s Nationwide Anti-Rip-off Centre has detected a pointy rise in loyalty program scams following 209 stories to Scamwatch through the previous 4 months. The Australian Client and Competitors Fee deputy chair Catriona Lowe expressed concern Australians experiencing cost-of-living pressures could also be extra vulnerable to the rip-off. “Scammers are intentionally panicking customers by claiming their factors are expiring quickly,” she says. Learn extra right here.

Virgin Lively (South Africa) Launches New Loyalty Program Powered By Comarch

Virgin Lively, one of many world’s main well being golf equipment, has chosen Comarch as its new loyalty resolution supplier. By means of the ability of the Comarch Loyalty Administration platform, Virgin Lively hopes to boost its members’ expertise, retention, and engagement. The launch of the brand new Virgin Lively App and Virgin Lively Rewards program is meant to make a wholesome life-style extra accessible for members. Virgin Lively now rewards members with a totally built-in rewards program within the new app.

Submit Your Nomination For The 2023 Golden Loyalty Awards

The Loyalty and Awards occasion is scheduled for 11th of September October in Rio de Janeiro. Not solely is that this the premier occasion for the journey loyalty trade, however it’s the web site of the Golden Loyalty Awards. The gala ceremony might be on 10 October, and you’ll submit your nominations till 1 September 2023.

This can be a great alternative to affiliate your organization with the very best within the enterprise globally on the Gala Dinner. Submit nominations right here and please go to right here for registration data.  Award sponsorships are nonetheless out there, supplying you with the potential to get on-stage publicity.

Ennismore Dis-Loyalty Program Attracts Consideration Globally

Sensible Marketer revealed a information to loyalty program naming not too long ago and the newly identify loyalty program from hospitality firm Ennismore represents such a intelligent play on phrases that it couldn’t escape our consideration. Ennismore is a hospitality firm that manages distinctive properties and experiences in locations all over the world. Manufacturers embody SLS Lodges & Residences, Mondrian, Delano, The Redbury, and Hyde Lodges & Residences. In 2021, Ennismore merged with French-owned lodge large Accor. The corporate’s new loyalty program “Dis-loyalty” is a journey and meals membership program created by Ennismore that encourages members to discover new locations and rewards them for being “disloyal”. This system is a paid subscription mannequin that prices $18 per thirty days or $216 per yr.

Networld Media Group Launches Client Centered Website, Rewards That Matter

Networld Media Group, which owns various B2B web sites within the restaurant, know-how and retail areas, has launched its first client web site, Rewards That Matter, together with related social media accounts on Fb and Instagram. The location launched on August 1, 2023. Rewards That Matter brings consciousness to customers of the tons of of loyalty packages out there throughout markets in eating places, retail, journey, banking, leisure and extra. The location, which gives perception on loyalty program information and rewards program updates, is a primary of its sort for Networld Media Group, which owns FastCasual.com, RetalCustomerExperience.com, PizzaMarketplace.com and operates commerce exhibits together with Quick Informal Government Summit and Interactive Buyer Expertise Summit.

UNDER ARMOUR Launches New “UA REWARDS” Loyalty Program

Beneath Armour introduced that U.S.-based customers have a brand new approach to rating extra with the launch of Beneath Armour’s “UA Rewards” loyalty program. Launched on July 31, 2023, U.S.-based customers 16 years and older can enroll without cost on UA.com, by way of the UA App, or UA MapMyRun. “We’re thrilled to launch Beneath Armour’s first ever loyalty program. Our customers are extremely engaged with our model and UA Rewards will allow a deeper connection, delivering the worth and advantages they have been craving,” stated Beneath Armour President and CEO Stephanie Linnartz. “UA Rewards is a various program providing worth to customers, together with movie star athlete experiences and unique wellness content material.”

The Cosmopolitan Of Las Vegas Joins MGM Rewards Program

The Cosmopolitan of Las Vegas gives a loyalty program known as Id the place members earn factors for spending cash on non-gaming actions and for enjoying slots and video poker. Starting February 1, 2024, The Cosmopolitan will transition from its Id loyalty program to MGM’s MGM Rewards loyalty program. The official press launch acknowledged “MGM Rewards is dedicated to making sure a seamless transition ……. Id members will obtain communications previous to the mixing with detailed details about the transition to MGM Rewards.”

Fiserv Rewards Factors Now Redeemable In Amazon Store Program

Amazon and funds processor Fiserv have teamed as much as permit Fiserv’s uChoose debit and credit score cardholders to buy on Amazon. To take part, uChoose (T & C could be discovered right here) members have to be enrolled within the Amazon Store with Factors program to redeem rewards throughout checkout. There isn’t a charge to make use of uChoose Rewards factors. The deal is on the market by way of greater than 200 monetary establishments enrolled in uChoose, with cardholders at tons of extra establishments anticipated to have the ability to redeem rewards on Amazon by year-end, Fiserv stated.

Information Snippets for YOU

  • Comarch Companions with Bank2Loyalty to convey buyer engagement instruments onto the retail ground
  • Bank card rewards are below menace within the US. Right here’s what the opposition is doing
  • Primark’s success with worker retention units it aside in retail
  • Safeway and Albertsons launched Vine & Cellar, a wine supply program that provides a collection of curated wines on the market on-line and shipped on to clients in California
  • Robust progress predicted for Thailand’s loyalty market. This report forecasts 12.6% CAGR with whole market reaching $2.237 Billion by 2027
  • TheUpTrend.com launches revolutionary Blood Donor Rewards Program

Keep. Loyal. At all times.

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