Loyalty Science Lab (LSL) is a loyalty suppose tank housed within the Strome Faculty of Enterprise at Previous Dominion College. Previous Dominion College, positioned in Norfolk, is Virginia’s forward-focused public doctoral analysis college with greater than 24,000 college students, rigorous lecturers, an lively residential group, and initiatives that contribute $2.6 billion yearly to Virginia’s economic system.
Loyalty Science Lab is led by Dr. Yuping Liu-Thompkins, an skilled academician who makes a speciality of constructing buyer loyalty and behavior by means of efficient advertising packages. She has labored with many client datasets to derive buyer insights and actionable advertising methods. Dr. Liu-Thompkins is a CLMP™, a member of the Loyalty Academy™ Board of Regents, and a member of the Buyer Technique Community.
The Lab’s mission is to create and promote cutting-edge scientific analysis on model and buyer loyalty. By collaborative efforts between advertising practitioners and tutorial researchers from a number of disciplines and a number of industries, the Loyalty Science Lab identifies high-priority loyalty-related points, engages in deep, evidence-based scientific analysis on these points, and disseminates the perception to profit loyalty analysis and observe. The Lab goals to change into the go-to place for the very best insights into model and buyer loyalty.
LSL has launched into an formidable venture to benchmark the efficiency metrics related to international loyalty packages. This analysis venture is being performed in cooperation with the Buyer Technique Community (CSN) and is sponsored by Epsilon.
The Smart Marketer is supporting this necessary initiative as a service to the loyalty business. The analysis questionnaire is open to obtain your responses and you’ll find the survey by clicking right here.
- Your particular person responses won’t be shared with anybody. Full confidentiality is assured.
- The information collected will stay strictly confidential, and no identifiable program or participant info will probably be shared with any business entity.
- Solely aggregated info will probably be offered in printed experiences.
- As an appreciation in your participation, you’ll obtain a personalized report of your program benchmarked in opposition to all different collaborating packages primarily based on the metrics you provide.
The outcomes of this analysis report will enable you to set up a framework for the wellbeing of your loyalty program versus others out there. You’ll achieve insights into alternatives for enchancment and the way your program administration practices examine with others.
The report will spotlight efficiency metrics together with enrollment, participation charges, redemption, prices, and ROI.
This survey will take just some minutes of your time and is open by means of the tip of September. Click on right here to hitch on this necessary venture.