Loyalty Trends, Gamification and Subscription with Epsilon’s Vice President of Loyalty Strategy (Short Summary Show)-with Tom Peace

Key insights from Brad McDonald – Epsilon’s Vice President of Loyalty Technique, from his interview in December 2021.

Tom Peace, from The Loyalty Folks, shares his ideas on how these predictions have held up and what’s going to win by way of 2023.  Of specific curiosity is the rising buyer want for emotional connections with their loyal manufacturers and the transfer in direction of subscription based mostly loyalty programmes.

Hosted by Tom Peace

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