Maximizing Your First-Party Data Activation Strategy

An unique webinar with AMC Theaters’ Carrie Trotter and Kobie’s Wendy Culpepper

This version of the CRMC Webinar Collection options AMC Theaters and Kobie. Staying on the prime of the leisure sport as individuals modified the best way they eat motion pictures over the previous decade was a sufficiently big problem for any enterprise to face. However this factor known as the pandemic introduced unprecedented obstacles. The way in which AMC Theaters confronted these obstacles and created new customer-facing options with its companion Kobie is likely one of the finest tales we’ve got heard from the previous two years.

Primarily based on its efficiency, AMC needs to be thought-about as some of the resilient and highly effective forces within the leisure enterprise.  On this webinar, you’ll hear a fantastic story about how AMC has executed a dramatic transformation over the previous 24 months the place they adopted a mindset and enterprise self-discipline round methods to seize and activate first-party knowledge to boost their Stubs expertise in theaters and future-proof their enterprise. As we speak’s dialog is titled “Maximizing your first-party knowledge activation technique” and we’re lucky to listen to from Carrie Trotter, Vice President of Loyalty, CRM and Partnerships @AMC Theatres and Wendy Culpepper, Chief Buyer Officer @Kobie.

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