Up to date version of the favored enterprise information gives sensible recommendation for enhancing buyer connection and fueling progress in in the present day’s digitally-driven market
LONDON- The twond version of the groundbreaking and best-selling retail handbook, Omnichannel Retail: How you can Construct Successful Shops in a Digital World, is now out there within the UK and for pre-order within the U.S., Canada and different markets. Written by Eagle Eye CEO Tim Mason, former Tesco govt and the originator of the primary grocery loyalty program, and retail professional Sarah Jarvis, the brand new and utterly up to date version explores the worth of digital buyer connection, tips on how to harness it on-line and in-store utilizing the most recent instruments and confirmed methods from Omnichannel leaders.
Omnichannel Retail outlines the significance of constructing digital connections with clients in any respect levels of the buying journey to drive engagement, retention and gross sales. The ebook consists of actionable suggestions round tips on how to replace bodily retailer areas to leverage digital alternatives and cell capabilities, ship extra significant advertising and marketing communications, create personalised loyalty experiences and maximise the potential of buyer information.
“Loads has modified because the authentic version was revealed in 2019, and retailers in the present day are confronted with elevated strain and competitors on a number of fronts, together with rising prices, altering shopper expectations, and technological developments,” mentioned Tim Mason, Eagle Eye CEO and Omnichannel Retail co-author. “I wished to supply an up to date information for retail entrepreneurs navigating an more and more complicated market and the way they’ll use these shifts to their aggressive benefit.”
Vital Insights from Omnichannel Retail 2nd Version
- The digital crucial has elevated exponentially because the authentic printing. With one-third of shoppers reporting that they ‘usually’ store each in-store and on-line throughout the identical buy event, a seamless omnichannel buyer expertise has develop into obligatory to stay aggressive.
- The necessity to ship a superb buyer expertise has not modified, however the instruments for doing so have. Right now’s shopper more and more expects a extra personalised and related model expertise, and entrepreneurs should alter technique accordingly to take away friction within the buying journey and enhance the utility of affords and communications.
- Clever retail areas and real-time touchpoints will probably be imperatives transferring ahead. Creating retail areas that extra absolutely combine cell capabilities, ship beneficial in-store companies and self-service capabilities, supply leisure by means of challenges or gamification, and allow real-time, contextualised affords (‘Advertising within the Second’), symbolize the way forward for retail.
The ebook additionally comprises up to date recommendation for maximising the advantages of data-based retailing and tips on how to leverage location-based advertising and marketing instruments. It options a number of new chapters, together with The Fundamentals of Loyalty, The Energy of Personalization, Advertising within the Second and Monetizing the Buyer Connection.
“Digital connection has develop into a necessary a part of on a regular basis life, remodeling the way in which we work, talk, and particularly how we store,” added Mason. “Right now’s digitally linked shopper expects you to know what they need and to make use of that data to enhance their buying expertise. The up to date version of Omnichannel Retail covers methods and ways to supply shoppers with a handy, personalised and unified buying expertise, wherever, at any time when and nevertheless they select to interact with you.”
Supplemented with program metrics from Eagle Eye clients and case research from omnichannel leaders – together with Asda, Loblaws, Woolworths Australia, Pret A Supervisor, Goal and extra – the brand new version of Omnichannel Retail gives fellow business innovators and savvy entrepreneurs with a whole set of instruments and frameworks to ship best-in-class omnichannel advertising and marketing options.
To order the twond Version of Omnichannel Retail, click on right here: Omnichannel Retail.
For extra details about the ebook, to request a media copy, or to schedule an interview with one of many authors, please contact Vanessa Horwell at firstname.lastname@example.org.
In regards to the Authors
Omnichannel Retail is co-authored by two retail specialists, Eagle Eye CEO and former Tesco govt Tim Mason and his colleague Sarah Jarvis, a seasoned advertising and marketing skilled specialising in serving to retail and FMCG manufacturers with buyer analytics, loyalty and CRM. A retail business veteran, Tim Mason’s profession spans over 30 years and consists of expertise because the CMO and deputy CEO of Tesco, the biggest multinational grocery and common merchandise retailer within the UK. Mason led the launch of Tesco Clubcard in 1995, creating the world’s first main grocery loyalty program. Eagle Eye’s Communications and Propositions Director, Sarah Jarvis, has labored with among the world’s main retail manufacturers to develop, implement and measure digital advertising and marketing and loyalty options.
About Eagle Eye
Eagle Eye is a number one SaaS expertise firm enabling retail, journey and hospitality manufacturers to earn the loyalty of their finish clients by powering their real-time, omnichannel and personalised shopper advertising and marketing actions.
Eagle Eye AIR is a cloud-based platform that gives essentially the most versatile and scalable loyalty and promotions functionality on this planet. Greater than 750 million personalised affords are executed by way of the platform each week, and it at present hosts over 100 million particular person loyalty members for companies worldwide. We’re trusted to ship a safe service at tons of of hundreds of bodily POS locations worldwide, enabling the real-time issuance and redemption of promotional coupons, loyalty affords, present playing cards, subscription advantages and extra.
The Eagle Eye AIR platform is at present powering loyalty and buyer engagement options for enterprise companies everywhere in the world, together with Asda, Tesco, Morrisons, Waitrose and John Lewis & Companions, JD Sports activities, Pret a Manger, Loblaws, Southeastern Grocers, Large Eagle and the Woolworths Group.
In January 2023, the Group acquired France-based Untie Nots, an AI-powered personalised promotions enterprise, including Carrefour, E. Leclerc, Auchan and different main manufacturers to its European buyer base.
Go to www.eagleeye.com for extra data.