Google Search has added new content material tips to the wealthy outcomes assist doc. These new tips instantly disallow you to markup product or content material which can be broadly prohibited or regulated, or that may facilitate critical hurt to self or others. Google stated it can merely not present wealthy outcomes on such merchandise.
Product examples embody firearms & weapons, leisure medication, tobacco, vaping merchandise, gambling-related merchandise and different merchandise that may pose acute threats of bodily hurt.
The brand new tips have been posted over right here and skim:
Do not mark up content material that promotes broadly prohibited or regulated items, companies, or data that will facilitate critical and/or rapid or long run hurt to self or others. This contains content material associated to firearms & weapons, leisure medication, tobacco & vaping merchandise and gambling-related merchandise.
This new coverage is efficient already and I assume you’ll quickly, if not already, not see wealthy ends in Google Seek for a majority of these merchandise. This contains Google not exhibiting star rankings, costs, or availability data and so forth.
Google informed me “this coverage change will align the wealthy snippets function with different Search surfaces that show product data from retailers, to assist present consistency and readability.”
Google is not going to concern handbook actions in Google Search Console for violation of this tips, Google will merely will simply not present the wealthy ends in Google Search.
Here’s a screenshot from Glenn Gabe of it already going lacking for websites:
And yep, evaluation snippets are gone from the SERPs already for the verticals impacted. Will likely be attention-grabbing to trace this over time. This is a fast instance: pic.twitter.com/4h5nWcMdlb
— Glenn Gabe (@glenngabe) June 30, 2022
Discussion board dialogue at Twitter.