Prescription for Success: Loyalty Programs in Ukrainian Pharmacies During the War

How Sparta Loyalty is delivering loyalty for a larger good – Half 3

Editor’s Be aware:

Sparta Loyalty has created a sequence of loyalty options that aren’t solely serving to the sponsoring manufacturers meet goals, but additionally supporting humanitarian causes throughout the battle in Ukraine. Trigger associated advertising and marketing is a subject that’s necessary to many individuals right now however the “trigger” in Ukraine is exclusive and impacts a nation of individuals. Within the third installment of this sequence, we doc the answer being offered by Sparta Loyalty to a big Ukrainian pharmacy chain “Życzymy zdrowia” (Wishing you well being). The chain operates round 1,000 retailers and is utilizing Polish-based agency’s progressive answer in ways in which we now have not seen earlier than throughout occasions of nice battle.

For the reason that graduation of the battle, Ukrainian companies have been grappling with immense challenges. In keeping with knowledge from the Ukrainian Retail Affiliation, the variety of functioning shops has declined by a staggering 30%, whereas the remaining 70% function in a restricted capability.

In such making an attempt occasions, sustaining the operation of pharmacies and grocery shops is paramount. Logistical predicaments throughout the nation have led to a discount within the assortment of medicines. Insulin and preparations for sufferers with persistent illnesses are briefly provide. Pharmacy house owners have transferred their staff to areas nearer to their residences, and the federal government has even permitted final-year college students to work in pharmacies. Consequently, the variety of retailers decreased by solely 16% within the first few weeks of the battle.

In such circumstances, quick and direct communication and buyer cooperation have confirmed to be essential. Offering up-to-date data on whether or not a specific outlet is operational and whether or not crucial medicines can be found helps run the enterprise and guarantee correct customer support.

The “Życzymy zdrowia” community has partnered with Sparta Loyalty on this space to fulfill these challenges. This system helps pharmacies in Ukraine establish buyer wants and arrange direct communication with them. For “Życzymy zdrowia,” a loyalty program was important to higher perceive their prospects’ wants and set up higher relationships and make contact with with individuals who go to their pharmacies.

Sparta Loyalty’s loyalty methods, that are at the moment utilized by many firms in Ukraine, together with eating places, petrol stations, pharmacies, and outlets, are particularly designed to assist managing and working loyalty applications for numerous industries based mostly on the proprietary platform of the Sparta Loyalty Program.

Tomasz Wawrzynów, CEO of Sparta Loyalty, aptly says, “We hope that the present state of affairs is momentary, that this nightmare will finish shortly. We monitor the state of affairs and attempt to assist our companions as a lot as potential, primarily technologically. Ukrainian firms, regardless of the battle, are on the lookout for new options to assist them run their enterprise and facilitate communication with prospects. Such actions drive the nation’s economic system, create extra jobs, and supply hope for a greater tomorrow. That is why firms go for loyalty applications that work in crises. They helped many firms throughout the COVID-19 pandemic and now in occasions of battle.”

Loyalty applications work greatest in industries that provide fast-moving merchandise which might be always wanted, such because the pharmaceutical trade. Medicines, medical merchandise, and cosmetics are bought systematically. Understanding what number of merchandise have been offered and who purchased them permits for constructing long-term buyer relationships, reminding them of promotions, and providing advantageous reductions. Because of knowledge from loyalty applications, it’s potential to create particular person promotions for every buyer based mostly on their buying preferences.

Because of knowledge from loyalty applications, it’s potential to create particular person promotions for every buyer based mostly on their buying preferences. A program can be a device for direct communication, which the vendor can use to current a proposal tailor-made to the participant’s wants. That is notably necessary within the pharmaceutical trade.

“Now greater than ever, we need to assist our prospects and supply them the absolute best circumstances,” says the administration of “Życzymy zdrowia.” “We’re implementing a loyalty system that can permit us to grasp our prospects and their wants higher. The loyalty program will allow us to ascertain higher relationships and communication with individuals who come to our pharmacies. We now have chosen an answer that has already confirmed profitable within the Ukrainian market and the pharmaceutical trade to make sure that our prospects obtain what they anticipate most.”

Because the battle continues to take a toll on Ukrainian companies, growing information about buyer preferences and offering customized providers to take care of buyer relationships is significant. That is the place loyalty applications are available, and Sparta Loyalty’s well timed intervention is commendable. Regardless of the dangers related to doing enterprise in a rustic affected by navy motion, Sparta Loyalty didn’t withdraw from cooperation with Ukrainian firms, believing that the present circumstances would strengthen its purchasers and the corporate.

“Doing enterprise with firms in a rustic affected by navy operations includes dangers. We felt this within the first months after the outbreak of the battle. Nevertheless, we didn’t withdraw from cooperation with Ukrainian firms. The circumstances during which we now reside will strengthen not solely our prospects however loyalty applications The truth that companies in Ukraine have been dealing with monumental challenges because the starting of the battle is not any secret. The state of affairs is dire, however amidst all this turmoil, one firm is stepping as much as the plate to offer much-needed assist to Ukrainian companies,” – says Alexander Kubicki, Advertising Director for Sparta Loyalty.

Sparta Loyalty’s observe document of success in Ukraine throughout numerous industries underscores the corporate’s dedication to innovation and excellence in delivering loyalty program options. Such efforts assist firms keep their operations, contribute to the nation’s financial development, create new jobs, and supply hope for a greater future.

As Ukrainian companies navigate these difficult occasions, they need to proceed in search of new options and applied sciences that allow them to serve their prospects higher and thrive within the face of adversity. The partnership between Sparta Loyalty and “Życzymy zdrowia” is an inspiring instance of how such initiatives can drive progress and gasoline success amid the turmoil.

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