The Gift Club launches a brand-new exclusive membership organisation for retailers and brands in Europe – The European Loyalty Association.

London, 16 October 2023 – Immediately, The Present Membership launches a brand-new loyalty-specific neighborhood known as the European Loyalty Affiliation (ELA).

The ELA seeks to supply unique regional and worldwide content material and networking alternatives particularly for manufacturers and their loyalty, CRM and buyer engagement groups.

Assembly an open want inside the market, the European Loyalty Affiliation creates a supportive neighborhood area for day-to-day programme managers throughout Europe. The purpose of the organisation is to facilitate the expansion of the loyalty business by way of studying, growth and networking.

Hadie Perkas, CEO of The Present Membership and Co-Founding father of The European Loyalty Affiliation, mentioned:
“To have the chance to create the primary European-wide loyalty-specific neighborhood is a superb honour, and we’re so excited to push this initiative ahead. With sources and operations powered by The Present Membership’s workforce, we’re assured that the ELA has the inspiration to turn into a driver of enterprise and schooling for a whole bunch of manufacturers and retailers throughout the continent.

“We’ve chosen to announce the launch of the ELA at our loyalty-specific in-person occasion, The BIG Handshake (happening 16th-17th October in Amsterdam), in order that 130+ fabulous business faces can have fun this milestone second collectively.”

4 regional HUBS (UK, Benelux, Nordics and DACH) will help on-line and offline native exercise, overseen by two ‘HUBMasters’. Members can count on to attend a minimum of one in-person and two digital occasions per 12 months, plus profit from entry to sources and trainings.

There will likely be three ranges of annual membership beginning with a free (‘Private’) move for particular person loyalty practitioners trying to improve their presence inside the business.

Tiers two and three are paid:

  • The ‘Skilled’ tier entitles a person to further business publicity by way of the medium of weblog articles and webinar appearances.
  • The ‘Company’ membership offers entry for as much as three workers of a retail or model, plus quite a few alternatives for promotion all year long.

Become involved with the ELA

Retail and model loyalty practitioners can signal as much as the membership by way of the ELA web site from right now.

Distributors and answer suppliers are welcome to sponsor ELA occasions and supply content material that goals to teach and inform members on subjects that can enhance new and present model loyalty programmes.

About The European Loyalty Affiliation

Fashioned in 2023, The European Loyalty Affiliation (the ELA) is an unique membership-based neighborhood for loyalty practitioners from manufacturers and retailers throughout Europe. The affiliation brings collectively 4 regional HUBs of on-line and offline exercise to facilitate studying, growth and networking alternatives throughout the business.

About The Present Membership

The Present Membership connects a worldwide viewers of individuals and companies related to present playing cards, incentives, rewards, advantages, loyalty, and funds. Since 2020, The Present Membership has supported the worldwide progress of those industries by a mess of media, advertising and occasions.


For extra info and to enroll as a member, please go to:

To get entangled as a HUBMaster or to debate sponsorship alternatives, please get in contact at good

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