The NFL’s Latest Marketing Play: Taylor Swift

Taylor Swift is among the greatest stars in music with an extremely engaged fan base. Through the years the singer has generated as a lot curiosity in her private life as she has in her music, and her most up-to-date relationship isn’t any exception.

Information just lately broke that Swift is relationship Kansas Metropolis Chiefs tight finish Travis Kelce. Swift has been photographed attending a few of Kelce’s video games in his suite with household and pals, and the NFL instantly jumped on the chance to make use of her appearances as advertising and marketing moments.

How the NFL Used Taylor Swift in Its Advertising and marketing

The NFL incessantly updates its social media profiles to spotlight key video games taking place that week. Just lately on Instagram and X, the NFL highlighted Swift’s attendance at Chiefs video games to generate curiosity and engagement.

Throughout her second recreation look, the cameras minimize to her 17 times all through the sport. That includes her so many instances created pleasure amongst her fan base who doubtless tuned in hoping to see her.

Why is the NFL doing this?

Taylor Swift’s fan base, also referred to as “Swifties” are a few of the most engaged followers in popular culture. Swift’s Eras tour was one of many yr’s hottest points of interest, producing $2.2B in North America.

Together with her getting into WAG territory, her followers are actually desirous about soccer. The current Chiefs-Jets recreation she attended averaged 27 million viewers, making it the second-highest-watched recreation of the common season. Viewership amongst teen women (a agency demographic in Swift’s fan base) is up 53%.

Kelce has additionally benefitted from the frenzy. Gross sales of Kelce’s jersey noticed a 400% spike after information broke of the connection, and he’s gotten an inflow of Instagram followers.

Is it an excessive amount of too quickly?

What began off as lighthearted protection reached a little bit of a saturation level, as voiced by Kelce. Like many movie star pairings, there’s additionally hypothesis that the connection is pretend and purely for PR.

Whereas the longevity and authenticity of the connection are TBD, the NFL will doubtless proceed capitalizing on the second so long as it may well.

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