Since launching in July, Threads has amassed 120 million customers. Amongst these customers are manufacturers utilizing the platform to attach with their viewers and increase model consciousness.
After only a month, some manufacturers have gained a whole bunch of hundreds — even one million — followers.
So, what are the highest manufacturers on threads, and the way did they develop their platform so shortly? This is a breakdown of among the highest-performing manufacturers on Threads and the way they maintain shoppers on the app engaged.
High Manufacturers on Threads
The next manufacturers have amassed an enormous following on Threads. This is what they do and why it really works.
1. Marvel Leisure
Follower rely: 4.5 million
Many creators and types use Threads as a second Twitter by typically posting their Twitter content material to the Meta app.
Nevertheless, Marvel’s strategy to Threads is completely different. On Twitter (now rebranded to X), Marvel principally reposts content material from different Marvel properties, such because the official Thor or Spider-Man pages.
In distinction, Marvel would not sometimes repost content material on Threads. As an alternative, the corporate takes a extra private and humanized strategy. Marvel posts heartfelt scenes from comics, candid clips of Marvel followers at comedian conventions, and behind-the-scenes moments of its many franchises.
Follower Depend: 1.8 million
CNN closely depends on movies and graphics to make its content material stand out on Threads. For instance, the information channel posted a big graphic of Taylor Swift to accompany its article about her newest album announcement.
The group posted helicopter footage of the Hawaiie wildfires to spotlight the devastation. It additionally posted a graphic of Pedro Pascal and an article in regards to the actor’s go to to a small English city.
Follower rely: 1.2 million
Like CNN, Google makes use of eye-catching graphics and movies to make its content material pop on Threads.
The corporate additionally makes use of a conversational tone when participating with its followers, talking in brief sentences, utilizing emojis, and making light-hearted jokes.
To spice up engagement, Google additionally asks questions and makes use of call-to-actions.
4. Star Wars
Follower rely: 1 million
Star Wars is among the business‘s longest-running and hottest leisure franchises, so it’s no shock the model gained 1 million followers inside weeks of becoming a member of Threads.
What makes Star Wars stand out on the platform is its distinctive tone.
In its Threads posts, Star Wars makes use of dry humor and a sarcastic tone of voice, which followers take pleasure in.
Star Wars additionally interacts with different Threads customers and types utilizing its signature deadpan humor and quick (however hilarious) sentences.
Follower rely: 890K
Social media app TikTok is on Threads! Who would have thought?
To make its Threads content material stand out, TikTok makes use of relatable humor and continually references common memes, sayings, and movies from its personal platform.
6. Without end 21
Follower rely: 543K
Vogue retailer Without end 21 connects with its viewers on Threads by posting relatable, related, and humorous content material.
For instance, it is back-to-school season for a lot of shoppers, so the corporate shared a relatable submit about selling its back-to-school offers.
Follower rely: 418K
Anime streaming service Crunchyroll grows its viewers by sharing moments, quotes, and pictures from common collection licensed to its platform. Crunchyroll additionally reposts content material from its different licensed properties on Threads.
Follower rely: 277K
Wendy‘s takes a humorous strategy to Threads by sharing memes and fascinating with accounts tagging the corporate.
Humor can go far on Threads and related memes present your viewers that you simply’re all the time conscious of what shoppers are speaking about.
As you may see, every model on our checklist has its personal model voice, humorousness, and method of creating its content material pop. Although it’s going to probably take some experimenting to develop your viewers Threads, there are some strategies you may attempt by yourself:
- Create a singular and relatable model voice.
- Use humor.
- Leverage video, graphics, and photographs.
- Reply to and repost different Threads customers.
Now that you’ve some inspiration, you are prepared to offer Threads a attempt.