The Ultimate Guide to Instagram Hashtags for 2022

Instagram hashtags are highly effective. 

They may help your posts attain a target market, appeal to followers in your area of interest, improve engagement, and develop a extra optimistic and recognizable model picture.

This is the factor, although: with nice energy comes nice duty (#spiderman).

 

Hashtags can skyrocket what you are promoting to new heights, but when used too continuously or with out a clear technique in thoughts, they grow to be pointless and inefficient.

Whereas it may be arduous to decide on the suitable hashtags on Instagram, you don’t need to guess. Except for this text, we’ve put collectively an final course on utilizing Instagram for advertising and marketing. On this course, we’ll train you to not simply appeal to followers, however to draw the suitable followers.

First, let’s go over Instagram hashtags particularly — and why they’re so vital to your Instagram advertising and marketing technique. We’ll cowl the next subjects: 

Why are hashtags vital?

Hashtags are primarily Instagram’s sorting course of. With round 95 million images posted on Instagram daily, it is troublesome for Instagram to effectively ship the suitable content material to the suitable folks. Hashtags assist your submit get found by viewers most curious about seeing it.

Krystal Gillespie, HubSpot’s Social Media Neighborhood Supervisor, explains the significance of hashtags this manner: “Hashtags are like a funnel. As an example, #advertising and marketing is extremely broad and attracts all sorts of posts. We have discovered #digitalmarketing or #marketingmotivation offers us a extra particular, focused attain. The viewers trying to find these hashtags are additionally making an attempt to slim their search to what we provide associated to advertising and marketing, so we’re really reaching extra of the suitable folks.”

Basically, hashtags are a greater solution to categorize your posts. They aid you attain a target market, and extra importantly, they assist your target market discover you. These customers usually tend to interact along with your submit as a result of it’s precisely what they had been in search of.

How Manufacturers Are Utilizing Hashtags in 2022 [Data]

The HubSpot Weblog surveyed over 1,000 advertising and marketing professionals to know how they had been incorporating hashtags into their Instagram technique in 2022. This is what we discovered:

  • 82% of entrepreneurs leverage hashtags as a part of their Instagram technique.
  • 85% of entrepreneurs have a documented hashtag technique for Instagram.
  • 81% of entrepreneurs say utilizing hashtags has been considerably or very efficient for his or her Instagram technique.
  • 62% of entrepreneurs use between 4 to 9 hashtags in an Instagram feed submit.
  • 53% of entrepreneurs say a lot of the manufacturers they market leverage branded hashtags.
  • 37% of entrepreneurs say utilizing common hashtags has been handiest when posting on Instagram.
  • 66% of entrepreneurs use Instagram’s hashtag strategies to find out which hashtags to make use of. 58% of entrepreneurs look to opponents or accounts that submit related content material to search out which hashtags to make use of.
  • Based on entrepreneurs, the most well-liked locations to make use of hashtags on Instagram embody within the caption of feed posts (35%), on Instagram tales (39%), within the caption of Instagram dwell movies (38%), and within the caption and remark part of Instagram Reels movies (33%).
  • 46% of entrepreneurs say the best hashtag technique is to position some hashtags within the caption and a few within the feedback of a submit.

Forms of Instagram Hashtags 

Hashtags are extremely versatile little items of textual content. They will construct a neighborhood, make your account extra seen, or just appeal to like-minded people to your account. 

Earlier than selecting a bunch of hashtags to your posts, check out the commonest ones you should utilize and their categorizations.

Greatest Instagram Hashtags for Corporations

types of hashtags for Instagram Business accountsWhether or not you’re a social media supervisor at an organization, an proprietor of a small enterprise, or a sole proprietor, you should utilize the next hashtags to get extra visibility on Instagram. 

    • Services or products hashtags. Corporations use product hashtags for posts associated to their product and repair choices. This may normally be basic, reminiscent of #hairsalon or #knitwear. 
    • Trade area of interest hashtags. These hashtags are used to point the particular work you do and are narrower than your services or products hashtags. Examples embody #blackhairsalon or #handmadeknits. 
    • Branded hashtags. Branded hashtags aid you construct a neighborhood particularly round your model or enterprise. This is usually a slogan. It will also be the title of a selected product that you just provide and even what you are promoting title. 
    • Marketing campaign hashtags. Should you’re operating a sponsored advert, you should utilize a novel hashtag to maintain observe of exercise referring to the marketing campaign. 
  • Person-generated content material hashtags. This kind of hashtag is created particularly to your prospects. These are completely different from product, branded, and marketing campaign hashtags since you, the corporate, can’t affect what will get posted. Different folks can go to this hashtag to see unfiltered and unsponsored images of your product. 
  • Instagram neighborhood hashtags to your business. These hashtags are nice for getting extra visibility amongst different Instagrammers who do what you do. For instance, should you had been a knitter, you would possibly submit in #knittersofinstagram.   

Instagram post with knitted scarf and the instagram hashtag #knittersofinstagram

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  • Occasion or convention hashtags. As an organization or enterprise proprietor, you should utilize these hashtags so as to add to the dialog referring to a selected occasion or business convention.  
  • Cultural motion hashtags. Cultural actions reminiscent of Black Lives Matter, LGBTQ+ Satisfaction, and feminism have hashtags on Instagram (#BlackLivesMatter, #Satisfaction, and #feminism, respectively). Use these hashtags to uplift voices, share info, and make your organization’s stance clear. 
  • Location hashtags. These are nice to focus on customers in your space. Assume #hairsalonnyc or #atlantabakery. 
  • Phrase hashtags. Phrase hashtags reminiscent of #writeeveryday and #bebrave can trace at what you do whereas inspiring customers.  

As people, you can too use each day, acronym, and vacation hashtags to interact in trending conversations. 

Prime Instagram Hashtags for People

Types of hashtags for personal Instagram accountsDo you utilize Instagram for private use? Check out the hashtags which can be out there to you. 

  • Private hashtags. You employ these hashtags particularly in posts associated to you. Assume #me, #selfie, #lovemyself, #trip, and #lovemylife. 
  • Every day hashtags. Every day hashtags normally have a theme, reminiscent of #workoutwednesday, #throwbackthursday, and #motivationmonday. 
  • Acronym hashtags. Assume #ootd (outfit of the day), #potd (picture of the day), and #tbt. 
  • Vacation hashtags. Use these hashtags for particular holidays reminiscent of #DiaDeLosMuertos or #IndependenceDay to share the way you’re spending time throughout as of late. 

Like corporations, you can too use phrase, cultural motion, occasion, and site hashtags. 

Greatest Instagram Hashtags

  1. #love (2.1B posts)
  2. #instagood (1.5B posts)
  3. #vogue (1B posts)
  4. #photooftheday (988M posts)
  5. #artwork (888.6M posts)
  6. #pictures (864.7M posts)
  7. #instagram 828M posts)
  8. #lovely (792.1M posts)
  9. #picoftheday (692.8M posts)
  10. #nature (696.4M posts)
  11. #glad (670.9M posts)
  12. #cute (659.7M posts)
  13. #journey (613M posts)
  14. #type (606.3M posts)
  15. #followme (592.5M posts)
  16. #tbt (588.3M posts)
  17. #instadaily (581.2M posts)
  18. #repost (557.3M posts)
  19. #like4like (538.2M posts)
  20. #summer time (523.2M posts)
  21. #magnificence (492.6M posts)
  22. #health (485.8M posts)
  23. #meals (475.3M posts)
  24. #selfie (464.3M posts)
  25. #me (463.9M posts)
  26. #instalike (462.1M posts)
  27. #woman (444.7M posts)
  28. #associates (432.7M posts)
  29. #enjoyable (430.9M posts)
  30. #picture (438.4M posts)
  31. #smile (427.4M posts)
  32. #household (411.9M posts)
  33. #life (409.1M posts)
  34. #music (398.6M posts)
  35. #ootd (396.2M posts)
  36. #make-up (368.7M posts)
  37. #likeforlike (360.1M posts)
  38. #likeforlikes (349.9M posts)
  39. #mannequin (336.2M posts)
  40. #canine (333.1M posts)
  41. #design (310.4M posts)
  42. #follow4follow (300M posts)
  43. #superb (300.5M posts)
  44. #life-style (305.3M posts)
  45. #motivation (305.5M posts)
  46. #sundown (299.5M posts)
  47. #igers (294.9M posts)
  48. #discover (318.1M posts)
  49. #handmade (299.8M posts)
  50. #nofilter (286.8M posts)
  51. #seaside (282.1M posts)
  52. #foodporn (279.9M posts)
  53. #instamood (269.1M posts)
  54. #solar (266.2M posts)
  55. #artist (271.1M posts)
  56. #dogsofinstagram (297.9M posts)
  57. #일상 (260.7M posts)
  58. #cat (259.1M posts)
  59. #drawing (256.2M posts)
  60. #sky (251.1M posts)
  61. #followforfollow (246.3M posts)
  62. #f4f (245.7M posts)
  63. #l4l (242.6M posts)
  64. #hair (236.2M posts)
  65. #flowers (233.3M posts)
  66. #followforfollowback (239.2M posts)
  67. #humorous (230.9M posts)
  68. #gymnasium (227.1M posts)
  69. #moda (228M posts)
  70. #photographer (225M posts)
  71. #likeforfollow (222.6M posts)
  72. #tagsforlikes (217.9M posts)
  73. #marriage ceremony (223.3M posts)
  74. #bestoftheday (215.4M posts)
  75. #child (217.7M posts)
  76. #memes (219.7M posts)
  77. #inspiration (218.4M posts)
  78. #instafood (215.6M posts)
  79. #vsco (206M posts)
  80. #foodie (209.3M posts)
  81. #vscocam (203M posts)
  82. #instapic (203M posts)
  83. #women (201.5M posts)
  84. #exercise (197.9M posts)
  85. #fairly (189.7M posts)
  86. #yummy (187.2M posts)
  87. #house (187.9M posts)
  88. #match (185.1M posts)
  89. #occasion (182.7M posts)
  90. #lol (180.5M posts)
  91. #wholesome (181.6M posts)
  92. #naturephotography (186.4M posts)
  93. #nails (185.5M posts)
  94. #illustration (183.6M posts)
  95. #panorama (179.4M posts)
  96. #blackandwhite (177.1M posts)
  97. #catsofinstagram (177.7M posts)
  98. #cool (173.9M posts)
  99. #pet (176.1M posts)
  100. #evening (144.4M posts)
  101. #catsofinstagram (177.7M posts)
  102. #nails (185.5M posts)
  103. #tattoo (165.3M posts)
  104. #happiness (162.6M posts)
  105. #instafashion (169.2M posts)
  106. #work (144.1M posts)
  107. #structure (161.8M posts)
  108. #japan (153.7M posts)
  109. #weekend (148.7M posts)

Rising Hashtags

New hashtags are created daily, and staying on prime of what is new earlier than it turns into over-saturated can put your content material in entrance of extra folks. Primarily based on our analysis, listed here are some rising Instagram hashtags to think about using:

  1. #brandpartnerships
  2. #tiktokcreator
  3. #reelstrends
  4. #2022trends
  5. #2022predictions
  6. #igreelstips
  7. #viraltrends
  8. #genzmarketing
  9. #2022goals
  10. #2022socialgoals
  11. #thatgirl
  12. #trendingsound
  13. #engagementtips
  14. #instagramnews
  15. #2022calendar

Hashtags to Retire

It is vital to routinely audit the hashtags you are utilizing to ensure they’re nonetheless on-brand and efficient. We compiled this record of hashtags to retire which can be over-saturated with content material, or are shadowbanned and will harm your content material attain.

  1. #adulting
  2. #beautyblogger
  3. #dm
  4. #humpday
  5. #iphonegraphy
  6. #mustfollow
  7. #killingit
  8. #desk
  9. #mirrorphoto
  10. #instasport
  11. #direct
  12. #all the time
  13. #snapchat
  14. #workflow
  15. #kickoff
  16. #mind
  17. #tag4like
  18. #thought
  19. #valentinesday

Greatest Practices for Utilizing Hashtags on Instagram  

Utilizing hashtags on Instagram is a comparatively easy course of, however you’ll need to adhere to some guidelines to get essentially the most out of your hashtagging. 

We’ve compiled greatest practices beneath the next continuously requested questions. 

What number of hashtags can I take advantage of on Instagram? 

Thirty hashtags are the utmost quantity you should utilize. 

The typical is eleven, with half of Instagram accounts utilizing between one and three. You need to use roughly relying in your Instagram advertising and marketing targets. Extra doesn’t essentially imply higher. In actual fact, Instagram recommends customers embody not more than three to 5 hashtags per submit.

Ought to I add hashtags to each Instagram submit? 

Sure! Completely you need to. 

Strive to decide on hashtags which can be as slim or as area of interest as doable. The much less quantity of posts a hashtag has, the extra possible you’ll be seen by individuals who observe them. Plus, if the subject material is very particular, persons are extra prone to interact along with your submit. 

All of my posts are related. Can I take advantage of the identical hashtags time and again? 

No. Instagram’s algorithm could penalize you for persistently utilizing the identical hashtags, pushing your posts down so that they don’t present up for these tags. 

Much more, they could ban your account, as a result of utilizing an identical hashtags may make it seem like you’re spamming customers  — or worse — like an Instagram bot.Instagram hashtags: Instagram post with a bowl of ragu and the hashtag #homemadepasta

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Strive rotating out your hashtags in order that they’re extremely related to that particular submit, even when the posts are related. Let’s say that you just personal a hand-crafted pasta enterprise. Should you all the time use the hashtag #spaghetti however submit images of linguini, macaroni, and penne, Instagram could flag your account, and customers gained’t interact. 

Can I cover the hashtags in a remark? 

Completely. You possibly can cover your hashtags in a remark. Instagram doesn’t distinguish between caption hashtags and remark hashtags. 

Merely write your caption as you’ll. After that, navigate to the revealed submit and depart a remark along with your hashtags. They are going to be hidden fully till customers navigate to the remark part. 

How do I cover hashtags within the caption? 

Don’t need to submit the hashtags in a remark? No worries. 

You possibly can cover the hashtags within the caption by both 1) writing a caption that’s greater than three traces lengthy or 2) including 3 to five line breaks with a punctuation mark.  

So as to add a line break, place the textual content cursor on the finish of your caption and hit Return. Don’t overlook so as to add both a interval, a splash, an asterisk, or a tilde to make sure that line stays there. (If there’s no punctuation, Instagram could deal with it as unintended further area, and delete these line breaks upon publication.) 

Are there any hashtags I ought to keep away from utilizing? 

Sure. Instagram maintains an inventory of banned hashtags. Nonetheless, they don’t publish this record, and there’s no authoritative supply. 

Some are intuitive, reminiscent of NSFW and self-harm hashtags, whereas others, reminiscent of #pushups and #mustfollow, aren’t as self-evident. If in case you have any doubt about your hashtags, make sure you look them up utilizing the app’s Search perform.

If it doesn’t present up, it’s banned. If it does present up, navigate to the hashtag feed and examine for a message like this: 

 

Banned hashtag message on Instagram for #mustfollow hashtag

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In case your potential hashtag doesn’t have a message like this, you’re all good to go. 

Now that you already know some fundamental dos and don’ts, let’s check out the highest Instagram hashtags for the 12 months. 

Including one of the crucial common Instagram hashtags to your submit does not essentially imply you will see extra interplay. Because the hashtags under are so common, they’re being utilized by thousands and thousands of individuals, so your submit will almost certainly be obscured by the competitors. Narrowing your hashtag subject is vital, however we’ll get to that subsequent.

Listed below are the highest Instagram hashtags for this 12 months.

1. #love (2.1B posts)

Instagram customers construct their picture galleries on good emotions. Because of this, the #love hashtag is ever-present subsequent to the pics of associates, household, holidays, and delightful surroundings.

Prime Instagram hashtags associated to #love: 

#love #pretty #loveit #loveyourself #lovelife #lovequotes #loveislove #lovefood #lovemylife #lovewhatyoudo #lovethis

2. #instagood (1.5B posts)

Occurrences of this hashtag are impressed by the @instagood Instagram account, which scours the Instagram neighborhood for glorious images and movies which can be simply too #instagood to not share. Add this hashtag to your content material for an opportunity to be reposted.

Prime Instagram hashtags associated to #instagood:

#instagood #instalife #instalike #instapic #insta #instacool #instafollow #instaphoto #instagramers #instamoment #instagramhub

Instagram post with the photo of a car and the hashtag #instagood

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3. #vogue (1B posts)

Individuals typically flip to Instagram to see what types are “in”, posts starting from vogue week to on a regular basis outfit inspirations. Because of this a good portion of the content material on Instagram revolves round vogue — in actual fact, there are practically one billion #vogue posts on Instagram. You’ll find celebrities, luxurious manufacturers, garments, make-up, and different aspirational photos tagged with #vogue.

Prime Instagram hashtags associated to #vogue: 

#vogue #fashionblogger #fashionista #trendy #fashionstyle #fashionblog #fashiongram #fashionaddict #fashionweek #fashiondiaries

4. #photooftheday (988M posts)

Managing a enterprise account? This hashtag is a surefire solution to appeal to extra followers and repeat guests. Should you plan to submit each day content material, all-around a standard theme, add the #photooftheday hashtag to extend your publicity.

Prime Instagram hashtags associated to #photooftheday: 

#photooftheday #potd #picoftheday #pictures #photographyeveryday #photographyoftheday #bestoftheday

5. #artwork (888.6M posts)

Artists of all types have all the time flocked to Instagram, and this hashtag holds photos or course of movies of all of their work, sculptures, and quirky creations. 

Prime Instagram hashtags associated to #artwork: 

#artwork #artist #paintings #instaart #arte #streetart #digitalart #artofvisuals #artistsoninstagram #artoftheday #artsy #inventive #arts #artgallery #modernart 

6. #lovely (792.1M posts)

Instagram is the place to go to place your greatest foot ahead — whether or not it’s your superb getaway, a brand new coiffure, or a breath-taking sundown, #lovely images embody one of the best of what the platform has to supply.

Prime Instagram hashtags associated to #lovely: 

#lovely #beautifuldestinations #beautifulday #beautifulview #beautifulplace #beautifulcuisines #beautifulplaces #beautifuldestination #beautifulnature

7. #pictures (864.7M posts)

At its core, Instagram is a photo-sharing media, so it is sensible that there are some gorgeous and inventive photos shared in #pictures. Instagram is exclusive in {that a} person may very well be scrolling by means of the #pictures posts and see Nationwide Geographic {and professional} images subsequent to beginner photographers.

Prime Instagram hashtags associated to #pictures: 

#pictures #travelphotography #naturephotography #streetphotography #foodphotography #portraitphotography #landscapephotography #weddingphotography #blackandwhitephotographyInstagram post with a photo of sunglasses and a camera with the hashtag #photography

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8. #glad (671M posts)

Generally one of the best a part of feeling good is sharing that sunshine with others. The #glad group of posts is filled with radiant folks and lighthearted content material that brings us pleasure. Tag a photograph of a cute kitten or considered one of your self after getting a promotion with #glad.

Prime Instagram hashtags associated to #glad: 

#glad #happyday #happylife #happyfriday #happyhour #happyme #happymonday #happysunday #happytime #happydays #happydog #happyplace

9. #cute (659.8M posts)

#Cute places your content material in a pool of Instagram images and movies that elicit “awes” from all around the Instaverse. Should you assume your pet is the cutest pet that ever lived, it deserves a photograph with this esteemed hashtag.

Prime Instagram hashtags associated to #cute: 

#cute #cutedog #cutebaby #cuteness #cuteanimals #cutecat #cutepetclub #cutenessoverload #cuteboy #cutedogs #cutecouple #cutepuppy #cutest 

10. #instagram (828.1M posts)

Navigate to this hashtag and also you’ll discover all the pieces from selfies to images of meals to pet photos to trip pictures. Use this hashtag to sign that you just’re on Instagram and that you’ve one thing price sharing. 

Prime Instagram hashtags associated to #instagram: 

#instagram #instagramers #instagramhub #instagrammers #instagramer #instagramanet #instagramdogs #instagrammer #instagramjapan #instagramcats #instagramfitness

Instagram post with a photo of a bird and the hashtag #instagram

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11. #nature (696.5M posts)

Nature is throughout us. It’s additionally on Instagram. This hashtag is used to submit all the pieces associated to nature, together with mountains, rivers, and wild animals. 

Prime Instagram hashtags associated to #nature: 

#nature #naturephotography #naturelovers #naturelover #nature_perfection #naturegram #nature_brilliance #natureaddict #nature_shooters #naturephoto #naturelove

12. #tbt (588.3M posts)

#Tbt stands for “Throwback Thursday,” and encourages Instagram customers to submit an outdated picture of themselves or an occasion they’re reminiscing over. Everybody likes content material from the nice outdated days — this is your hashtag for having fun with the nostalgia.

Prime Instagram hashtags associated to #tbt: 

#throwbackthursday #tbthursday #tbtphoto 

13. #followme (592.5M posts) 

An in depth cousin to #followforfollow and #likeforlike, #followme is utilized by Instagrammers trying to develop their follower base.  

Prime Instagram hashtags associated to #followme: 

#observe #f4f #followme #followforfollow #follow4follow #teamfollowback #followbackteam #followall #followalways #followback #pleasefollow #follows #follower #following

14. #journey (613M posts)

Away for the weekend? Present your followers the place you’re, utilizing this hashtag to point you are touring someplace new.

Prime Instagram hashtags associated to #journey: 

#journey #travelgram #instatravel #travelphotography #touring #travelling #travelblogger #traveler #traveller #travelingram #traveltheworld #travelblog #travels #traveladdict 

15. #type (606.4M posts)

This hashtag has greater than 500 million posts related to it, making it one of many prime tags on Instagram. It is used for fantastically edited images of outfits, holidays, luxurious merchandise, and something aesthetically gorgeous. Tag #type on a stunning outfit inspiration or new product, and Instagram customers trying so as to add a bit of glamour to their lives will discover you.

Prime Instagram hashtags associated to #type: 

#type #styleinspo #styleblogger #styleinspiration #styleoftheday #stylefashion #stylegoals #stylediary #stylegram #styleguide #styleblog

16. #repost (557.3M posts)

Reposting is a standard perform on Instagram that permits you to share content material from different customers, with credit score again to the unique person. Use the hashtag, #repost, to inform others on Instagram that you just had been impressed by this picture or video.

Prime Instagram hashtags associated to #repost: 

#repost #reposter #repostapp  #reposting #repostthis #reposted 

17. #instadaily (581.2M posts)

This hashtag is just like #photooftheday and is ideal for Instagrammers who submit daily.

Prime Instagram hashtags associated to #instadaily: 

#photooftheday #potd #picoftheday #pictures #photographyeveryday #photographyoftheday #bestoftheday

18. #summer time (523.2M posts)

{The summertime} is one of the best season to take pleasure in enjoyable holidays, fruity drinks, and time by the pool. This tag is filled with Instagram customers having fun with the lengthy summertime hours on the seaside or exhibiting off the breezy outfits retaining them cool beneath the new #summer time solar.

Prime Instagram hashtags associated to #summer time: 

#summer time #summertime #summervibes #summerfun #summernights #summerdays #summerstyle #summerfashion #summerday

Instagram post with a photo of a carrot patch and the hashtag #summer

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19. #selfie (464.3M posts)

That is the quintessential selfie hashtag, indicating to the Instagram neighborhood that the picture its captioning is an image of you.

Prime Instagram hashtags associated to #selfie:

#me #selfies #selfietime #selfienation #selfiesunday  #selfiegram #selfielove #selfieaddict #selfiesaturday #selfiemania 

20. #health (485.9M posts)

Get in on a trending neighborhood of exercise warriors with images and movies out of your greatest train classes, utilizing the #health hashtag to share the second.

Prime Instagram hashtags associated to #health:

#health #fitnessmotivation #fitnessmodel #fitnessaddict #fitnessgirl #fitnessjourney #fitnesslife #fitnesslifestyle #fitnessgoals #fitnessfreak #fitnessfood #fitnessgear #fitnessinspiration

21. #magnificence (492.6M posts) 

The hashtag #magnificence is principally utilized by magnificence bloggers — skilled make-up artists and hobbyists — however you’ll additionally discover some pet pictures and nature pictures in there, too. 

Prime Instagram hashtags associated to #magnificence:

#magnificence #beautyblog #beautycare #beautytips #beautyaddict #beautysalon #beautybloggers #beautyqueen #beautyguru #beautyproducts #beautyofnature #beautygram 

22. #meals (475M posts)

Meal pics are the bread and butter (no pun meant) of a people-oriented Instagram account. Use the #meals hashtag to caption your subsequent scrumptious Instagram picture.

Prime Instagram hashtags associated to #meals:

#meals #foodporn #instafood #foodie #healthyfood #foodstagram #foodgasm #foodphotography #foodblogger #foodlover #foodpics #foodpic #foodies

23. #enjoyable (430.9M posts)

If it isn’t enjoyable, it isn’t Instagram-worthy. Make it recognized to thousands and thousands of Instagram customers that you just had a blast in your newest picture or video with this common hashtag.

Prime Instagram hashtags associated to #enjoyable:

#enjoyable #humorous #lol #lmao #hilarious #chuckle #laughing #tweegram #associates #wacky #loopy #foolish #witty #instahappy #joke #jokes

24. #likeforlike (360.1M posts)

#Likeforlike is just like the #followforfollow hashtag. Use this hashtag if you wish to improve engagement in your Instagram account, telling customers that you’re going to like their picture or video in the event that they like yours.

Prime Instagram hashtags associated to #likeforlike:

#likeforlike #followme #like4like #liker #likes #l4l #likes4likes #love #likesforlikes #liketeam #likeback #likebackteam #likeall #likealways

The above hashtags may need helped outline Instagram over the past 12 months, however there are nonetheless loads extra that find yourself trending yearly. The next hashtags may help encourage images and movies that Instagram customers all the time discover fascinating. 

1. #life (409.1M posts)

This one goes out to all of the images and movies that embody the essence of your life — whether or not in quarantine or not. 

Prime Instagram hashtags associated to #life:

#life #life-style #healthylifestyle #lovelife #luxurylifestyle #lifeisgood #lifestyleblogger #lifequotes #loveofmylife #luxurylife #lifeofadventure 

2. #music (398.6M posts)

This hashtag is for many who love music and the individuals who create it. 

Prime Instagram hashtags associated to #music:

#music #musica #musician #musically #musicvideo #musical #musicians #musicislife #musicproducer #musiclife #musiclover #musicfestival #musicphotography #musicproduction

3. #superb (300.5M posts)

The hashtag #superb is used for all the pieces you discover, properly, superb — locations, artwork, lovely properties, awe-inspiring movies, and extra. 

Prime Instagram hashtags associated to #superb:

#lovely #cute #superior #amazingview #amazingfood #amazingplaces

4. #nofilter (286.8M posts)

Instagram presents so many various filters to assist improve images, it is virtually assumed that any image on Instagram has been edited. However should you’re posting a pic that was lovely all by itself, let the world know that this gem did not want a filter to look so good.

Prime Instagram hashtags associated to #nofilter:

#nofilter #nofilterneeded #nofilters #nofiltersneeded #nofilternecessary #nofilterneededforthisbeauty 

5. #sundown (299.5M posts)

Who doesn’t love a very good sundown? Customers add posts to this hashtag to point out off a phenomenal sundown close to them. 

Prime Instagram hashtags associated to #sundown:

#sundown #sunsets #sunsetlovers #sunsetporn #sunsetlover #sunsetsky #sunsetphotography #sunsetbeach #sunsethunter #sunsetmadness 

6. #motivation (305.5M posts)

On Twitter, #MondayMotivation encourages inspiring quotes and messages to assist folks begin the week off on the suitable foot. On Instagram, the #motivation hashtag has come to caption something from a photograph of a person after an enormous gymnasium session, to a pc display proper earlier than she or he will get to work.

Prime Instagram hashtags associated to #motivation:

#motivation #motivationalquotes #motivational #motivationmonday #motivationalquote #MotivationalSpeaker #motivationalmonday #motivations #motivationquotes

7. #instamood (269.1M posts)

#Instamood is all concerning the vibe or emotion a photograph or video elicits. Fairly surroundings, a day on the seaside, or an evening out with good persons are all outstanding beneath the #instamood hashtag. Landscapes are a preferred place to begin when determining what to submit on Instagram, in accordance with Jumper Media, they usually match into this hashtag completely.

Prime Instagram hashtags associated to #instamood:

#instamood #instagood #instalife #instalike #instapic #insta #instacool #instafollow #instaphoto #instagramers #instamoment #instagramhub 

8. #foodporn (279.9M posts)

I hope you are hungry! The #foodporn tag is brimming with mouthwatering posts of desserts, pizza, recipe movies, and a lot extra. This hashtag is for one of the best of one of the best in relation to delectable treats on Instagram — discover essentially the most unique, scrumptious, and tantalizing meals photos on the web beneath this hashtag.

Prime Instagram hashtags associated to #foodporn:

#meals #foodporn #instafood #foodie #healthyfood #foodstagram #foodgasm #foodphotography #foodblogger #foodlover #foodpics #foodpic #foodies

9. #handmade (299.8M posts)

The hashtag #handmade is just like the #artwork hashtag for handmade wares, clothes, and novelties. The rise of gradual vogue and a rising curiosity in sustainably-made merchandise makes this one of many prime trending hashtags this 12 months. 

Prime Instagram hashtags associated to #handmade:

#handmade #handmadejewelry #handmadewithlove #handmadeisbetter #handmadefont #handmadegifts #handmadejewellery #handmadeshoes #handmadesoap #handmadeaccessories 

10. #dogsofinstagram (267.9M posts)

Everyone knows that the web loves cute puppies, so it should not be stunning when a hashtag for our beloved doggos tendencies on Instagram.  It is all the time a good suggestion to incorporate man’s greatest good friend in an Instagram submit — your followers will like it and also you’re nearly assured dozens of coronary heart emojis in your feedback.

Three instagram posts that were tagged with #dogsofinstagramPicture Supply

Prime Instagram hashtags associated to #dogsofinstagram:

#dogsofinstagram #canine #canine #dogstagram #dogsofinsta #dogsofig #dogsitting #dogslife #doglife #dogsofinstaworld #dogoftheday

11. #bestoftheday (215.4M posts)

The #bestoftheday tag presents a glimpse into the huge quantity of various content material that’s posted to Instagram daily. Right here, you will discover among the most noteworthy photos on the platform — photos of lovely spots around the globe, award-winning images, yummy recipes, cute animals, and a lot extra.

Prime Instagram hashtags associated to #bestoftheday: 

 #bestoftheday #instadaily #potd #picoftheday #pictures #photographyeveryday #photographyoftheday

12. #instafood (215.6M posts)

This common tag is completely different from different meals hashtags as a result of it accompanies meals photos which can be beautiful, inventive, and, most significantly, worthy of Instagram. Instagram posts are recognized for being aesthetically interesting, and #instafood is not any completely different. Use this tag should you’re posting a photograph of a colourful, distinctive, and luxurious dish! 

Prime Instagram hashtags associated to #instafood:

#instafood #meals #foodporn #foodie #healthyfood #foodstagram #foodgasm #foodphotography #foodblogger #foodlover #foodpics #foodpic #foodies

13. #discover (318.1M posts) 

Instagram has all the time had an discover part, however solely lately have Instagrammers began to make use of this hashtag to win a extremely coveted however elusive spot on this web page. 

Prime Instagram hashtags associated to #discover:

#instagrammers #igers #instalove #instamood #instagood #followme #observe #remark #shoutout

14. #memes (219.7M posts) 

A basic however a goodie. All through the years, humor has taken completely different varieties — comedy sitcoms, stand-ups, knock-knock jokes, and extra. However none of those varieties come close to the Instagram-worthiness of memes. Use this hashtag to share a novel meme or repost one from one other account. 

Prime Instagram hashtags associated to #memes:

#memes #meme #dankmemes #funnymemes #memesdaily #edgymemes #offensivememes #fortnitememes #dailymemes #spicymemes #memestagram #btsmemes #memes😂  #memepage #memelord

15. #followforfollowback (239.2M posts)

Involved in constructing a quick record of followers on Instagram? #Followforfollowback tells everybody who browses this hashtag that you’re going to observe customers who select to observe you. This hashtag is all the time trending extremely.

Prime Instagram hashtags associated to #followforfollowback:

#followforfollowback #observe #f4f #followme #followforfollow #follow4follow #teamfollowback #followbackteam #followall #followalways #followback

16. #tweegram (94M posts)

There may be loads of multi-platform sharing throughout social media websites, and in #tweegram, you will discover photos taken from Twitter, Pinterest, and extra. #Tweegram is greatest recognized for quotes, screenshots of Tweets, and memes.

Prime Instagram hashtags associated to #tweegram:

#tweetgram #tweet #twitter #twitterposts #twitterweek #twittermarketing #twittermemes #twitterpost #twittermeme #twitterquotes #twitterwhy 

17. #instagramhub (65.2M posts)

This hashtag is not particular to at least one sort of submit — #instagramhub is a spot for lively Instagram customers to exhibit their presence on the platform and attain bigger audiences. By together with this common hashtag, influencers on Instagram can join with as many customers as doable.

Prime Instagram hashtags associated to #instagramhub:

 #instagramhub  #igers #instagram #instadaily #instamood #instagood #instalife #instalike #instapic #insta #instacool #instafollow #instaphoto #instagramers #instamoment

18. #quarantine (30.1M posts)

#Quarantine is the quintessential COVID-19 hashtag and has no outlined aesthetic or material. As a substitute, it encompasses all the pieces that we see, expertise, and do — or don’t do — throughout quarantine. You will discover pet images, cooking movies, memes, and, most shockingly, pictures of individuals on trip. 

It’s price noting that there’s no #COVID hashtag as a result of Instagram desires to stop the unfold of misinformation. 

Prime Instagram hashtags associated to #quarantine:

#quarantine #quarantinelife #quarantineandchill

19. #BlackLivesMatter (27.7M posts)

The Black Lives Matter motion swept by means of the US in 2020 and has been on the forefront of the cultural creativeness because the killing of Trayvon Martin in 2012. Use this hashtag so as to add worth to the motion or uplift voices that differ from your individual.  

Prime Instagram hashtags associated to #blacklivesmatter:

#blm #blackhistorymonth #blackownedbusiness #blackgirlmagic #blackouttuesday #blackexcellence

Learn HubSpot’s stance on Black Lives Matter right here.

20. #newmusic (31.5M posts)

The hashtag #newmusic is among the many tags folks use to share both their very own unique music or let others know who they’re jamming to right now. 

Prime Instagram hashtags associated to #newmusic:

#music #hiphop #rap #artist #spotify #producer #rapper #soundcloud #musician #beats

21. #whatiwore (21.9M posts)

What higher solution to showcase your OOTD than to tag #whatiwore. This hashtag is usually utilized by folks within the newest vogue tendencies, typically tagging the place they discovered it for sponsorships or for the possibility of brand name recognition.

Prime Instagram hashtags associated to #whatiwore:

#ootd #outfitoftheday #vogue #instastyle #type #instafashion #fashionblogger #fashionista #styleinspo

22. #workinprogress (21.1M posts)

The #workinprogress hashtag offers customers a glimpse of among the coolest tasks being shared on the app. From artwork, structure, and even health, this tag helps folks submit about reaching their targets and the steps alongside the way in which.

Prime Instagram hashtags associated to #workinprogress: 

#wip #drawing #paintings #portray #handmade #exercise #design #health #artistsoninstagram #motivation 

23. #area (20.3M posts)

There’s one thing so fascinating and delightful about outer area, and speaking about it on social media by no means will get outdated both. Posting within the #area hashtag will lead you to search out superb pictures of stars far and vast.

Prime Instagram hashtags associated to #area:

#spaceflight #deepspace #spaceship #spacelovers #spacesuit #spaceexploration #spacecraft #telescope #spacex #spacestation

24. #know-how (21.7M posts) 

With technologic improvements going down daily throughout industries, the #know-how hashtag is the place you will discover the latest improvement or gadget.

Prime Instagram hashtags associated to #know-how:

#tech #innovation #engineering #technews #science #design #devices #electronics #smartphone #programming

25. #engaged (16.9M posts) 

Love is within the air — or on this case it is trending. The #engaged hashtag is there for all of your proposal inspiration, marriage ceremony concepts, and much more content material for all of the lovers on the market.

Prime Instagram hashtags associated to #engaged:

#marriage ceremony #bride #bridetobe #love #weddinginspiration #engagement #weddingplanning #weddingphotography #weddingday #weddingdress

26. #travelbug (10.8M posts)

Influencers all around the globe can use the #travelbug hashtag to doc their coolest vacation spot vlogs and images. Reap the benefits of this hashtag whether or not you are hitting the highway or flying abroad.

Prime Instagram hashtags associated to #travelbug:

#journey #wanderlust #travelgram #travelphotography #traveltheworld #travelblogger #traveladdict #instatravel #touring

Prime B2B Hashtags

Should you handle an Instagram account for a corporation that sells services and products to different companies, contemplate together with these hashtags in your posting technique.

  1. #enterprise
  2. #entrepreneur
  3. #success
  4. #onlineshop
  5. #smallbusiness
  6. #advertising and marketing
  7. #branding
  8. #digital
  9. #marketingdigital
  10. #innovation
  11. #ecommerce
  12. #onlinemarketing
  13. #retail
  14. #contentmarketing
  15. #marketingstrategy
  16. #software program
  17. #inboundsales
  18. #b2bmarketing
  19. #b2bevents
  20. #b2bmarketplace
  21. #b2bleadgeneration
  22. #b2bsales
  23. #b2bbusiness
  24. #b2bleads
  25. #b2bemailmarketing
  26. #marketingtips 
  27. #marketingstrategy 
  28. #startups 
  29. #administration 
  30. #businesstips
  31. #instagramforbusiness
  32. #instagramstrategies

Prime B2C Hashtags

Does your organization promote on to customers? In that case, one of the best hashtags to make use of could range relying in your target market. Here’s a record of B2C hashtags that may very well be efficient for varied area of interest areas.

  1. #b2c
  2. #b2cmarketing
  3. #b2csales
  4. #onlineshopping
  5. #smallbusiness
  6. #on-line
  7. #coaching
  8. #enterprise 
  9. #advertising and marketing 
  10. #marketingdigital 
  11. #socialmedia 
  12. #startup 
  13. #digitalmarketing 
  14. #gross sales 
  15. #socialmediamarketing 
  16. #promoting 
  17. #networking 
  18. #ecommerce 
  19. #onlinebusiness 
  20. #onlinemarketing 
  21. #smallbiz 
  22. #startuplife 
  23. #firm 
  24. #contentmarketing 
  25. #socialmediatips
  26. #instahacks
  27. #ugc
  28. #acolorstory

1. Maintain your hashtags organized.

To create an environment friendly hashtag system, you should utilize Excel or an Instagram analytics device. Should you select an excel sheet, you will have to manually maintain observe of which hashtags you utilize, how typically, and which of them correlate to your hottest posts. Over time, you will see relationships between sure hashtags and your hottest posts, and this may help you resolve which hashtags work greatest to your model.

If in case you have a extra superior social media group, you would possibly need to contemplate a device like Iconosquare, which routinely shops prime hashtags and gives reviews on which hashtags attain the most individuals.

For smaller companies with restricted budgets, Krystal Gillespie says that, “an excel sheet is one of the best ways to start out. When you get extra superior I’d extremely advocate utilizing a device to trace the info. A guide system can get overwhelming once you’re posting 3 times a day and utilizing about 20 hashtags per submit.”

2. Determine your magic quantity.

Most prime manufacturers use seven or fewer hashtags per submit, so it is easy to imagine that is the magic quantity for everybody … proper? Krystal explains that this is not all the time the case: She advised me HubSpot has been extra profitable with hashtags ranging within the low 20s.

The purpose is, you’ll be able to’t know what number of hashtags work greatest for you till you check it. For HubSpot, it took the group a number of months to discover a quantity that labored greatest, and through our trial interval, we ranged from seven to 30. Give your self the identical flexibility for trial and error.

3. Slim your hashtags.

There are two massive causes extra particular, smaller-volume hashtags are higher to your model: first, you’ll be able to compete in a smaller pool. HubSpot, for instance, does not sometimes use the hashtag #advertising and marketing as a result of it is too broad. Should you search #advertising and marketing, you will discover photos of eating places, inspirational quotes, before-and-after coiffure photos, and memes.

The randomness of #advertising and marketing leads me to the second motive particular hashtags are a good suggestion: as a person, I am extra prone to discover what I would like if I seek for one thing particular, and when what you are promoting comes up for my particular search request, I am extra prone to be proud of what I discovered.

Krystal explains: “Retaining a hashtag near the pursuits of your model actually helps. We attempt to use hashtags tailor-made for a selected subject after which slim it down additional — as an example, we would use #SEOTips if our advertising and marketing submit was largely about search engine optimisation.”

Consider it this manner: #canine is extra common, nevertheless it has a large demographic. If I search #goldenretrieverpuppies and I discover your submit, I am extra prone to interact with it as a result of it is precisely what I wished.

4. Analysis what different persons are hashtagging.

A straightforward solution to generate hashtag concepts is to make an inventory of your followers or opponents and analysis what they’re hashtagging on their very own images. It will also be notably useful to analysis what influencers in your business are hashtagging — by definition, influencers are folks with a big social media following, so that they should be doing one thing proper.

5. Take a look at out associated hashtags.

While you sort a hashtag into Instagram’s search bar, Instagram reveals you associated hashtags within the scroll-down menu. Instagram additionally delivers associated hashtags on the following web page after you click on on a hashtag. This can be a easy solution to create an extended record of hashtags to check out.

6. Comply with your individual hashtag.

One other means to make use of Instagram hashtags to your advertising and marketing functions is to observe your individual hashtag. Krystal explains, “On Instagram, I really observe the hashtag #hubspot so I can discover anybody who talks about us and join with them. So long as your account is not non-public, folks will have the ability to discover you by way of the hashtag.”

Following your individual hashtag is an efficient solution to interact with different folks speaking about your model and develop higher relationships with them.

7. Create a model marketing campaign hashtag.

That is the trickiest merchandise on the record, but when accomplished efficiently, it might repay massive time. Some companies have efficiently attracted followers by creating their very own marketing campaign hashtags. A marketing campaign hashtag must be humorous, intelligent, or at the very least memorable to work.

Marketing campaign hashtags are notably helpful for selling a brand new product or upcoming occasion, and even simply inspiring folks. Crimson Bull, for instance, inspired followers to submit Crimson Bull photos with a #putacanonit hashtag (see what I imply about intelligent?). Lululemon, slightly than operating a extra conventional advert marketing campaign, developed a optimistic connotation for his or her model by asking followers to submit actual, lively photos of themselves with a #sweatlife hashtag.

Now that we have coated the significance of utilizing Instagram hashtags for what you are promoting, you could be questioning easy methods to seek for Instagram hashtags throughout the app, or easy methods to use the search perform to search out associated concepts. Should you’re not sure of the technical course of for hashtag looking out, this is how:

Search Hashtags on Instagram

To go looking hashtags on Instagram, faucet the magnifying glass on the backside of your display, then faucet the search bar on the prime. Deciding on the “Tags” choice will allow you to go looking hashtags and associated hashtags primarily based on the recognition of every one.

1. Open Instagram and faucet the search icon.

Instagram desires you to make use of hashtags and has made it extraordinarily straightforward to search out the proper ones to your submit. To start out, open the Instagram app in your cellular machine and faucet the magnifying glass on the backside of your display.

Instagram explore page

2. Faucet the search bar on the prime of your display.

The search display in your Instagram would possibly first ship you to a newsfeed-style web page (the Discover web page) with recommended content material primarily based on subjects you have demonstrated an curiosity in on social media. To change to a hashtag search, faucet the search bar on the prime of this web page, as proven within the screenshot above.

3. Faucet “Tags.”

As soon as you have tapped the search bar on the prime of your display, Instagram provides you with 4 choices with which to filter your search. Instagram refers to hashtags as merely “Tags,” as proven within the screenshot under. Faucet this “Tags” choice, then faucet the search bar above it, and start looking out subjects for which you need to discover a trending hashtag.

You do not have to incorporate the pound signal (#) in your search — your outcomes would be the similar with or with out it — however you will want to make use of this pound signal within the caption of your picture when you select a hashtag.

Instagram search page on the "Tags" tab

4. Browse hashtags primarily based on submit depend and present content material.

Voila! You must see a number of choices for hashtags primarily based in your search. Browse round at every associated hashtag that Instagram suggests for you — you would possibly discover {that a} hashtag with barely fewer posts contains images or movies which can be extra according to the content material you are posting.

After discovering one of the best hashtags to your account, you’ll make sure you create a successful hashtag technique. 

Use Hashtags on Instagram to Acquire Extra Followers

Utilizing hashtags is a crucial a part of a robust Instagram advertising and marketing technique. Following greatest practices, you’ll be able to improve your follower depend and increase the variety of leads coming from Instagram. Comfortable hashtagging!

Editor’s be aware: This submit was initially revealed in July 2019 and has been up to date for comprehensiveness.

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