TikTok Business vs. Personal — How to Make the Right Choice

Is it higher to have a enterprise or private TikTok account? For those who’re a model or influencer making the leap to TikTok, you wish to arrange your account for achievement.

Like many, I consider that creators and influencers are enterprise homeowners, which provides to the confusion about which to make use of. Each TikTok account sorts are free, so which is finest?

I’ll reply all these questions and extra with my definitive information to TikTok Enterprise vs. Private.

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TikTok for Enterprise vs. Your Private TikTok

What’s a TikTok Enterprise Account?

Benefits of a TikTok Enterprise Account

Disadvantages of a TikTok Enterprise Account

What’s a TikTok Private [aka Creator] Account?

Benefits of a TikTok Private Account

Disadvantages of a TikTok Private Account

TikTok for Enterprise vs. Your Private TikTok

First, let’s begin with what makes TikTok nice for engagement and the similarities between enterprise and private TikTok accounts.

There’s a nook for each form of content material on TikTok, whether or not that’s ParentTok, FashionTok, PrankTok, or BookTok. I come to TikTok to snicker, be taught, and uncover, making it a plentiful house for creators and types alike.

All TikTok customers can interact followers by way of short-form video posts, tales, and going LIVE. Each enterprise and private accounts help you get verified, promote posts, and use the Branded Content material Toggle.

That’s about the place the similarities finish.

TikTok enterprise is designed for manufacturers to launch campaigns and have interaction with audiences at scale, whereas TikTok private is created with particular person customers and creators in thoughts.

Here’s a breakdown of the characteristic variations between enterprise and private accounts, plus a deep dive into the advantages and limitations of every one:

Options

TikTok Enterprise

TikTok Private

Account privateness

Public solely

Private and non-private

Music/Sounds obtainable

Industrial sounds solely

Full library

Analytics

Superior (together with attain and viewers demographics)

Fundamental solely

Adverts Supervisor

Enterprise Middle

Motion buttons (e.g., “Join”)

Messaging capabilities

Limitless

Mates solely

Electronic mail button in profile

Enterprise artistic hub

Lead era

Auto-messaging

Put up scheduler

Integration with third-party platforms

TikTok Store

✅ (affiliate solely)

Creator Subsequent (Creator Fund, Dwell presents and diamonds, Suggestions)

Creator Market

Creativity Program Beta

Sequence

What’s a TikTok Enterprise Account?

A TikTok enterprise account allows manufacturers to share content material, construct and have interaction an viewers, and promote on-line. TikTok enterprise accounts include further instruments for staff entry and collaboration, like Enterprise Middle and Adverts Supervisor.

Benefits of a TikTok Enterprise Account

What makes this mode nice? TikTok designed enterprise accounts for groups wanting to succeed in audiences and run campaigns on TikTok strategically. Right here’s what you are able to do with a enterprise account.

1. Personalize your profile.

A enterprise account enables you to add way more element to your profile, together with a web site, business, help e-mail, and customized motion buttons like “Join.”

Melissa Laurie, Founding father of social media company Oysterly, claims this is likely one of the options she loves probably the most for her enterprise.

2. Run advert campaigns.

Whereas private accounts can promote posts, there’s no solution to run strategic campaigns in that mode.

With a enterprise account, you will have entry to TikTok Advert Supervisor, a command heart for working video campaigns and analyzing your marketing campaign efficiency.

You may draw inspiration from Enterprise Artistic Hub to create well timed, partaking content material.

3. Have interaction prospects.

Enterprise accounts allow you to run your online business and talk with prospects in methods you’re used to partaking as a model on Fb and Instagram.

For one, you will have limitless skills to message any person on TikTok, which isn’t obtainable in private mode.

You may acquire leads in movies and different content material, making it a worthwhile gross sales device and simpler to prepare for follow-up. You too can arrange auto-messaging for whenever you aren’t on-line.

4. Collaborate throughout groups.

You probably have a couple of particular person planning or posting content material, you probably want a enterprise account. TikTok Enterprise Middle enables you to handle staff and company entry and collaborate with creators.

Right here’s an important distinction: TikTok enterprise can be the one account sort you’ll be able to combine with third-party social media administration apps.

So, in case you’re used to utilizing Hootsuite, Buffer, HubSpot, or another app to schedule and handle your content material, you’ll be able to’t do it on a private account. As a former company social media supervisor, this is able to be a dealbreaker for me.

5. Promote on-line.

Do you know 70% of TikTok customers uncover new manufacturers and merchandise on TikTok, and three-quarters of customers are probably to purchase one thing whereas utilizing the app?

Shoppable commerce is already large in Asia and would be the subsequent large factor in the remainder of the world. With a enterprise account, you’ll be able to arrange your individual TikTok Store for customers to purchase with out ever leaving the app.

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Kate Ross, hair and sweetness specialist for magnificence model Irresistible Me, notes {that a} enterprise account is finest for manufacturers.

“It’s filled with options for companies like placing your web site hyperlink proper in your profile, utilizing TikTok’s advert instruments, and selecting music you’re allowed to make use of with out worrying about copyright points,” Ross says. You additionally get superb instruments for understanding who’s watching and interacting together with your content material.”

Disadvantages of a TikTok Enterprise Account

Whereas TikTok enterprise accounts are helpful for manufacturers, they’ve a couple of obtrusive cons. Let’s get them out within the open.

1. Restricted Sound and Music Choices

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What would TikTok movies be with out the music?

Since TikTok considers enterprise accounts to be utilizing music for business use, a serious draw back is which you can’t use trending songs in your content material.

As an alternative, you need to use royalty-free (aka inventory) songs from their Industrial Music Library. You can also’t use sew or duet choices for music.

Whereas they’ve labored to enhance the music obtainable within the library, it simply isn’t the identical as with the ability to hop on any music development that comes your approach. On the upside, although, you don’t have to fret about any copyright infringement.

2. No Means to Monetize Content material

Whereas you can also make cash from the services and products you promote by way of TikTok engagement, there’s no solution to monetize the content material itself from a enterprise account.

Which means which you can’t take part in packages like Creator Fund, LIVE presents and Diamonds, or Suggestions. You want a private account to generate income on TikTok.

What’s a TikTok Private [aka Creator] Account?

That brings us to a TikTok private account, beforehand referred to as a creator account. A creator account is an account for particular person customers and creators.

In case you are a person person wanting to make use of TikTok for merely private use, that is the place you have to be. Private accounts additionally provide many instruments and methods so that you can monetize your content material as a creator.

Benefits of a TikTok Private Account

TikTok private accounts are the best choice for musicians, artists, and influencers. Right here’s why.

1. Use trending music.

With a creator account, you will have entry to TikTok’s full library of music and sounds, letting you soar on the most recent music video developments.

2. Maintain your profile personal.

If you wish to use TikTok for particular person use and solely publish content material for buddies or choose teams, you want a private account. Enterprise accounts don’t have a personal mode — for privateness, private is finest.

2. Become profitable on TikTok.

As a creator, the best possible good thing about a private account is the power to generate income out of your content material. Many creators have efficiently constructed a enterprise this fashion.

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Right here’s the way it works: Creators make movies that they hope will go viral. When movies do properly, creators earn cash in a couple of methods:

  1. Earn Suggestions of as much as $100 from followers.
  2. Obtain LIVE presents and diamonds instantly from followers, which might be transformed to money rewards.
  3. Take part within the Creator Fund or Creativity Program Beta, which pay you out of a basic fund based mostly on the efficiency of your content material (don’t miss our breakdown between the 2).
  4. Arrange Sequence, a service the place customers pay a subscription for premium content material.

3. Collaborate with manufacturers.

As a creator, you join with manufacturers and run influencer campaigns with manufacturers by way of the Creator Market. Whenever you share merchandise you like, you too can earn affiliate compensation from attributed gross sales on TikTok Store.

Disadvantages of a TikTok Private Account

Whereas TikTok private provides nice incentives, there are a couple of irritating limitations.

1. Restricted Analytics

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With a private account, your analytics are extra fundamental than a enterprise account. You may view key video metrics like publish views, profile views, feedback, and extra.

There’s additionally follower analytics displaying you your viewers’ common age, gender, and geography.

Whereas these metrics can be found in-app, you’ll be able to’t obtain them or run your individual analytics by way of a social media administration platform from a private account.

2. Restricted Commerce Talents

As a creator, your capability to promote instantly and drive viewers to web sites exterior of TikTok is severely restricted. You may’t embody a hyperlink in your profile till you will have over 1,000 followers, for example.

You can also’t arrange customized call-to-action buttons in your movies.

As a creator, you should use TikTok Store to advertise shoppable movies and earn as an affiliate, however you’ll be able to’t arrange a store to your personal merchandise, for instance, with out a enterprise account.

So, what’s finest?

Is it higher to have a enterprise or private TikTok account? I’ve bought a definitive reply for you.

First, you want to determine your objective on TikTok: getting cash inside the platform or constructing an viewers for a enterprise exterior of it.

In case your objective is to monetize content material, a private account is the best possible alternative. Artists and particular person content material creators profit from TikTok’s instruments to assist them construct a private model and content material enterprise.

Plus, you’ll be able to’t beat the authenticity that comes with a private account over a faceless model.

“For those who’re an influencer on TikTok, follow a creator (now known as private) account,” advises Ross. “It enables you to use all the stylish songs and sounds, plus you’ll be able to work together with different movies by way of duets or stitches.”

Past that, Ross notes that you just get to see how properly your movies are doing with analytics. You may push sure movies extra with promotions and even earn cash by way of the TikTok Creator Fund.

However, for companies with advert budgets and groups, the place TikTok is only one a part of a multichannel advertising and marketing technique, you want a enterprise account.

“A enterprise account is the way in which to go in case you’re a TikTok model,” explains Diana Zheng, head of selling at Stallion Specific. “A enterprise account means that you can benefit from TikTok’s full advertising and marketing capabilities.”

Zheng notes that you just’ll get entry to highly effective analytics enabling you to tailor your content material technique and monitor your efficiency.

“Plus, with options resembling TikTok Adverts Supervisor, you’ll be able to goal adverts and promote your model in a approach that drives engagement and conversions,” Zheng says.

Luckily, it’s straightforward to modify forwards and backwards between TikTok enterprise and private modes, so that you aren’t locked into your resolution eternally.

For those who make a mistake or scale your online business to the purpose the place you want to change from private to enterprise — you’ll be able to change with a single faucet.

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