Updated Information from the Mando-Connect and YouGov Research Project “What the Brits Want from Loyalty Programmes”

Unique from The Clever Marketer prematurely of the CLMP workshop within the UK.

Up to date data from the Mando-Join and YouGov analysis challenge “What the Brits Need from Loyalty Programmes” is being made obtainable completely to The Clever Marketer prematurely of the CLMP™ workshop within the UK.

Information signifies that 74% of Brits assume loyalty programmes are a good way for manufacturers to reward their prospects, up 4% from the 2022 report.  Moreover, 53% assume all manufacturers ought to supply loyalty programmes, additionally up 4% from 2022.  Upwards information developments seem to align with the inflationary atmosphere and sometimes difficult financial circumstances prevalent within the UK in 2023.

Program membership is on the rise. 90% of Brits declare they belong to a minimum of one program; up a staggering 20% since 2022. The typical variety of packages a person belongs to now stands at 6 vs. solely 4 a yr in the past.  Whereas worth searching for behaviors are probably influencing the 2023 outcomes, the flexibility of every programme to face out and ship true worth turns into more and more essential in a crowded atmosphere.

How will you react? Does your crew have the muse and ability set to use greatest practices and confirmed loyalty ideas to realize differentiation and larger impression?

The Loyalty Academy’s 2023 Licensed Loyalty Advertising Skilled™ workshop can be held within the UK for the primary time in London 19-21 September.  Use this interactive workshop to re-evaluate what you’re doing to boost programme efficiency towards the altering backdrop of shopper behaviors. A abstract of the up to date 2023 information can be shared with the attendees!

Register in the present day and be part of the worldwide neighborhood of almost 800 CLMP™s in 46 international locations all over the world. Some discounted registration coupons are nonetheless obtainable courtesy of our Platinum Sponsor, Epsilon. Simply ship an e-mail to assist@loyaltyacademy.org

Editor’s Word: Particular due to Charlie Hills, MD at Mando-Join – a CLMP™ herself and member of the Loyalty Academy school – for permitting entry to the 2023 updates.  We additionally prolong our gratitude to the fabulous analysis crew at YouGov for his or her data-driven assist of the loyalty business.

See you in London!

Mike Capizzi, CLMP, Dean of the Loyalty Academy

The submit Up to date Info from the Mando-Join and YouGov Analysis Mission “What the Brits Need from Loyalty Programmes” appeared first on The Clever Marketer.

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