Use ‘Look Inside’ to Sell More Products

You’ve possible observed Amazon’s “Look inside” label alongside books on the market. An identical “Hear” icon seems subsequent to an audio model. Each options assist buyers perceive the contents and thus information them to buy.

Amazon’s “Look inside” helps buyers perceive the content material. Click on picture to enlarge.

Inside appears are a wonderful solution to convey worth. Whereas useful, 360-degree views seize solely the surface. Inside views clarify a product’s options and reinforce the descriptions and opinions.

For books, a glance inside is akin to a film trailer. It gives a style of a author’s model and the story’s vibe.

A “peek inside” clothes would spotlight advantages not obvious in commonplace images, similar to strengthened stitching, inside pockets, or labels. A glance inside an inkjet printer may level out proprietary parts and customary consumer touchpoints, similar to ink cartridge holders and paper trays.

Inside views may be images, movies, illustrations, or animations, maybe accompanied by speech or different sound. These inside appears needs to be partaking to spark buyers’ curiosity.

A glance inside goes past “what’s within the field” and the way an merchandise is made. It educates shoppers and confirms an merchandise’s performance, high quality, and sustainability. It additionally streamlines comparisons throughout merchandise and types.

Nolah Mattress’s web site supplies detailed illustrations of its merchandise’ layered building, adopted by an interactive breakdown of every layer. Collectively, the illustrations reply urgent questions and reveal how the fashions stand as much as rivals’ variations.

Detailed view of inside a modern designer mattress.

Opening up a product educates buyers. Supply: Nolah Mattress.

Illustration of various layers of a mattress.

Interactive illustrations can clarify options and high quality. Supply: Nolah Mattress.

Seems inside bodily merchandise ought to deal with arming buyers with data and belief. Even easy objects similar to espresso mugs and storage containers ought to embrace inside views since exteriors are sometimes deceptive.

Presenting inside appears is dependent upon the product and viewers. For instance, loads of mothers use digital camera baggage for diapers, however a vendor of such baggage possible targets photographers. Peak Design makes use of digital camera gear to point out potential configurations of its baggage and illustrate how a lot every will maintain. It helps buyers visualize utilizing the product themselves.

A product page for a camera bag, showing various shelves to hold camera gear.

Combining an inside view with real-life gear helps buyers visualize utilizing the product. Supply: Peak Design.

When making ready merchandise for inside appears, think about what buyers are in search of.


  • Makes use of. Will or not it’s worn? Will it retailer issues? Create issues? Take into account prime makes use of and configurations.
  • High quality. Present close-up images or movies of the supplies and building, similar to zippers and stitching.
  • Hidden options. Spotlight what’s not apparent. Be taught from automobile producers that time out key, unseen particulars.
  • Upkeep. Some merchandise require upkeep. A vendor of espresso makers may present the way to set up water filters.
  • Advantages vs. rivals. This goes past high quality and options. Clarify why yours provides extra bang for the buck. Maybe it’s constructed to last more or requires much less upkeep. An inside view helps inform the story.
  • Various makes use of. Inside views may help a product with secondary makes use of generate extra gross sales. For instance, musicians and crafters (and mothers) may use the above digital camera bag. Present these configurations.
  • FAQs. Take into account frequent help queries and buyer evaluate statements.

When you’ve generated inside appears, use the content material on product touchdown pages and explainers. Repurpose it into social slideshows, movies, and advert campaigns.

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