Valuedynamx Powers Emirates Skywards with the Launch of “Pay with Points / Miles” Offering Via Skywards Miles Mall

Valuedynamx, a Collinson Firm, provides Emirates Skywards members extra redemption choices throughout lots of of worldwide retail manufacturers.

In a dedication to elevating buyer loyalty experiences by innovation, Valuedynamx, a Collinson Firm and main world supplier of curated, data-driven buy rewards, is powering Emirates Skywards, the award-winning loyalty program of Emirates and flydubai, with the launch of a “pay with factors / miles” redemption providing through the ‘Spend On-line’ part with Skywards Miles Mall. This redemption providing offers a handy approach for Emirates Skywards members to make use of their Miles to spend on extra on a regular basis choices.

With Skywards Miles Mall’s expanded spend choices, Emirates Skywards members can spend Miles earned on journey with Emirates and flydubai, associate airways and life-style companions worldwide, in actual time for digital present playing cards at greater than 500 manufacturers throughout 5 markets globally, together with the United Arab Emirates, United Kingdom, United States, Australia and India. Skywards Miles Mall offers entry to a wide range of new redemption alternatives, together with standard native manufacturers that cater to on a regular basis life-style wants throughout vogue, health, know-how, meals and beverage, and extra. Emirates Skywards members can now spend rewards with globally acknowledged manufacturers they know and love. Valuedynamx already powers Skywards Miles Mall incomes alternative the place loyalty members can earn Miles seamlessly whereas making purchases with their favourite manufacturers.

By now providing this twin performance to earn and redeem with a big community of outlets globally, Valuedynamx and Emirates Skywards are establishing a complete rewards ecosystem that not solely lets members have the pliability to make use of their Miles for purchases that matter most, but in addition earn Miles as they store. “Via this thrilling enlargement of our partnership with Emirates, we’re in a position to ship an end-to-end earn and redemption proposition that aligns seamlessly with shopper demand for deriving most worth from their loyalty packages,” stated James Berry, Managing Director, Valuedynamx.

“Our new Pay with Factors functionality which unlocks the power to spend miles at main retailers in a number of markets underpins our shared dedication to assembly evolving shopper wants, solidifying Emirates Skywards place as a pacesetter in offering a complete and rewarding expertise for its valued prospects.” Dr. Nejib Ben Khedher, Divisional Senior Vice President Emirates Skywards, stated: “We’re happy to be increasing our partnership with Valuedynamx to supply members extra alternatives with Skywards Miles Mall, and an opportunity to spend Miles with a number of the hottest manufacturers throughout the UAE, US, UK, Australia and India.

We sit up for proceed working carefully with our companions to make sure we at all times ship a seamless end-to-end buyer expertise, and to setting new requirements for reward experiences.”

For extra details about Valuedynamx’s strong reward and loyalty options portfolio, go to

About Valuedynamx

Valuedynamx is a number one world supplier of curated, data-driven omnichannel buy rewards. A part of Collinson, a gaggle acknowledged for delivering the world’s most valued journey ecosystem, Valuedynamx combines its experience throughout funds, card-linking, internet affiliate marketing, incomes and redemption right into a single entity that delivers related and interesting options for its purchasers. Valuedynamx enhances buyer loyalty and drives transactional engagement for a number of the world’s largest airways, banks, monetary establishments and resort teams. Valuedynamx helps over 400 million customers, maintains 50,000 retail and journey companions and offers greater than 400,000 rewards in additional than 180 international locations. Collinson has greater than 30 years loyalty and buyer engagement expertise, and greater than 10 years targeted on delivering loyalty commerce options. The group has been on the forefront of loyalty innovation, regularly evolving and constructing functionality to satisfy the altering wants of purchasers and their prospects. For extra data go to

About Emirates Skywards

Emirates Skywards has greater than 30 million members worldwide. The loyalty programme gives 4 tiers of membership: Blue, Silver, Gold and Platinum, with every tier incomes unique privileges. Members can earn Skywards Miles with companions starting from airways, inns and automotive leases to monetary, leisure and life-style manufacturers. Skywards Miles might be redeemed for an intensive vary of rewards, together with flight tickets on associate airways, flight upgrades, resort stays, tickets, hospitality at sporting and cultural occasions, excursions and money-can’t-buy experiences. For extra data, go to

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