Insider views shared on this govt interview with Tim Mason, CEO Eagle Eye
There are a great deal of “year-end wrap-up posts” printed round this time of the 12 months. Add to that the
flood of predictions for 2024 and you will need to train an elevated stage of discernment to search out the
info that it’s essential gauge your coordinates on the shopper loyalty journey and decide
what path to level your compass for this new 12 months.
We linked up with Tim Mason, CEO of Eagle Eye to get an executive-level view of the market. That is an
alternative to eavesdrop on a C-Suite dialog that covers a variety of subjects from Efficiency
Advertising, Buyer Expertise to Synthetic Intelligence.
Tim is vibrant and interesting. He has created Eagle Eye as a distinctly distinctive firm within the world loyalty
enterprise. As he mentions within the interview, Eagle Eye has loved the constructive results of getting the “wind
in your sails” and due to this fact has a assured view of the longer term. (If you happen to observed by now, there are a number of
irresistible nautical references in our dialog!).
Pay attention in right here as Tim Mason shares his prime retail and loyalty advertising predictions for 2024.
For the time-starved and people who wish to navigate to particular subjects within the dialog, listed here are
some helpful time stamps:
1:08 – Buyer Loyalty has been within the information greater than ever in 2023. What stood out most for you?
4:31 – Efficiency Advertising and Synthetic Intelligence
5:59 – Is Loyalty Advertising able to transition from “Affected person Endurance” to “Breakthrough”?
11:03 – Translating know-how into nice Buyer Expertise
14:02 – Is each enterprise right this moment a “Tech” enterprise?
15:32 – The significance of 2023 for Eagle Eye
17:14 – How is Eagle Eye using Synthetic Intelligence?
21:30 – Will 2024 be the “12 months of AI”?
25:01 – Why Advertising Effectivity will drive Personalization in 2024
25:56 – Wrap Up
The publish What’s in retailer for Buyer Loyalty in 2024? appeared first on The Clever Marketer.