Why This 3-letter Word Will Solve All Your Customer Service Problems

Opinions expressed by Entrepreneur contributors are their very own.

Within the realm of customer support, a knee-jerk “no” response can shut a dialog down chilly — and harm the connection between a enterprise and its prospects. This is the reason it is important to coach all workers to undertake a constructive method, what I name “default of sure,” a easy change (although laborious to enact and maintain) that’s completely sure, I’ve discovered, to considerably enhance customer support and the shopper expertise.

The aim is to by no means say a blunt “no” (apart from to the harmful requests I delineate on the very backside of this text), however, as a substitute, make each effort to reach at a “sure” for every buyer interplay.

What you are seeking to obtain is an organization tradition the place each workforce member is poised to reply affirmatively to buyer requests, even earlier than understanding what the query or request may be. This method requires dedication and dedication from everybody concerned within the firm, from top-level administration to frontline workers.

Associated: What I’ve Discovered Coaching the High Resort Manufacturers in Buyer Service

As a customer support guide, and as a buyer expertise coach, I regularly advocate for the adoption of this “default of sure” method as a common customer support apply. As soon as this method is ingrained in your customer support requirements and finest practices, and most significantly in worker mindset and behaviors, the magic will quickly start.

Expressions equivalent to

“Perhaps she will help you when she will get within the morning; please name again then”


“Sadly, we can not accommodate that request” are simply other ways to verbalize a “no.” Even when these refusals are articulated in essentially the most refined language, they nonetheless signify a useless finish for the shopper.

A “No” or “We won’t do this” shuts the door to continued dialogue. Against this, a response like, “Here is what we can do,” retains the strains of communication open, fostering buyer loyalty and fervour to your model. This constructive method paves the best way for sustainable profitability to your firm.

Let’s take a real-life instance of how this method may be carried out. Joanne Hassis, a beautiful salesperson at Nordstrom King of Prussia (Better Philadelphia), went above and past to keep away from disappointing a buyer (me!) with a “no.” When Nordstrom’s provider discontinued my favourite short-sleeve shirts, Joanne discovered another resolution from a competing website with private-label shirts. Regardless of not making any direct cash for herself or Nordstrom, her motion solidified my loyalty to her and the model, and I proceed to advocate her companies to others.

Necessary exceptions to “sure”

Nonetheless, it is very important notice that there are conditions the place a “default of sure” method shouldn’t be utilized, notably when security, well being, safety, privateness or authorized compliance dangers are concerned. Doing so can result in harmful outcomes.

Associated: This Precept is the Secret to Making Your Buyer Service Irresistible

Listed below are a couple of examples: Permitting a buyer to maneuver chairs round in a manner that obscures a required emergency exit, bypassing account verification procedures, over-serving alcohol at a bar, leaving a swimming pool security gate open for comfort or providing a journey after consuming alcohol.

In abstract, whereas the “default of sure” method is a robust device for delivering distinctive customer support, it ought to all the time be balanced with concerns for security, privateness, safety, and well being. Adopting this method will enhance your buyer relationships and contribute considerably to your organization’s backside line. Nonetheless, it’s essential to keep in mind that the final word aim isn’t just about saying “sure” however about discovering options that fulfill each the shopper and the corporate with out compromising security and safety.

Associated: 5 Causes Why You Ought to All the time Say Sure, Even When the Reply is No

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